--- title: 4 Ways Today’s Coaches, Athletes, and Retailers Are Driving the Surging Interest in Nike and Under Armour description: "How retailers, coaches, and athletes are driving the interest in the two most popular athletic apparel brands: Nike and Under Armour." image: https://images.unsplash.com/photo-1515955656352-a1fa3ffcd111 --- For the best experience on our site, update your browser to [Google Chrome](https://www.google.com/chrome/). - [![SquadLocker Logo](https://www.squadlocker.com/hubfs/2018%20Marketing%20Site/sqd-logo-r1.png)](https://www.squadlocker.com) - [![Account](https://www.squadlocker.com/hubfs/2018%20Marketing%20Site/account-icon.svg) My Account Sign up or login ](https://teamlocker.squadlocker.com/#/account/login) - [Build Your Store](https://www.squadlocker.com/getstarted) - [Solutions](https://www.squadlocker.com/squad-blog/4-coaches-athletes-and-retailers-drive-interest-in-nike-and-under-armour#) [Uniforms](https://www.squadlocker.com/uniforms/squadgear) [Schools](https://www.squadlocker.com/solutions/schools) [Sports Organizations](https://www.squadlocker.com/solutions/organizations) [Businesses](https://www.squadlocker.com/solutions/corporate) - [SquadStudio](https://squadstudio.squadlocker.com/) - [Find Your Store](https://teamlocker.squadlocker.com/#/teams/) - [Find Your Order](https://teamlocker.squadlocker.com/dashboard/find-order) - [Contact Us](https://www.squadlocker.com/contact) [> Blog](https://www.squadlocker.com/squad-blog) / 4 Ways Today’s Coaches, Athletes, and Retailers Are Driving the Surging Interest in Nike and Under Armour # 4 Ways Today’s Coaches, Athletes, and Retailers Are Driving the Surging Interest in Nike and Under Armour October 15, 2015 Todd Grant Tags: [Sports Uniforms](https://www.squadlocker.com/squad-blog/topic/sports-uniforms) [Sports Apparel](https://www.squadlocker.com/squad-blog/topic/sports-apparel) [Coaching](https://www.squadlocker.com/squad-blog/topic/coaching) [For Athletes](https://www.squadlocker.com/squad-blog/topic/for-athletes) We know of your interest in the sportswear industry, so we wanted to ensure that you saw the recent article, [“Nike vs. Under Armour, Which Is the Better Sportswear?”](https://www.fool.com/investing/general/2015/10/11/nike-vs-under-armour-which-is-the-better-sportswea.aspx).   The article states that the “popularity of sportswear and apparel has reached a fever pitch.”   The surge in popularity has led to increases in stock for both Nike (up 25% in 2015) and Under Armour (up 50% in 2015!). Kevin Plank, the CEO of Under Armour, has predicted that sales will double to $7.5 billion by 2018. Is it any wonder? Both companies have focused on the design of premium athletic gear and wear.  Both brands, powered by Apple, are riding the consumer craze for fitness and wearable technology.   We at [SquadLocker](https://www.squadlocker.com) can confirm that the article is correct.  The market, led by Nike and Under Armour, is being driven by our customers who are coaches and players wanting the very best gear to improve their performance on the field.   Today’s athlete has been able to harness a variety of technological advancements that have aided them to run faster, jump higher, and throw harder than at any other time in history.  While performance on the field has excelled, other parts of the game are only now catching up.   Off the field, coaches, sports store owners, volunteers, and players alike are starting to realize the benefits and efficiencies associated with using online platforms to buy the best of today’s gear.  That’s where SquadLocker comes in. We pride ourselves on getting up every day and helping today’s young athletes acquire the best in Under Armour, Nike, Adidas, and a variety of other brands that would be too many to name here. We are athletes and parents who dedicate our lives to making it as easy as possible for coaches, parents, athletes, and select partners to access the world’s best online apparel workflow.   ### How does this work? Just as Under Armour and Nike have experienced growth, we too have seen a rise in interest measured by orders, clicks, and partners wanting to be part of the new sports apparel revolution. This has been made possible by a team apparel processing platform powered in the Cloud, and used to provide authentic athletic apparel everywhere. We are making a new market and increasing reach and revenue for brands like Under Armour and our strategic partners that didn’t otherwise exist before [TeamLocker™](http://teamlocker.squadlocker.com/#/locker_setup/select_sport_and_team_types).  By utilizing new technology and processes, as well as the power of the Cloud, we are making it easier for league organizers, coaches, and parents to buy the best apparel and gear for their athletes. This is how SquadLocker is optimizing the consumer experience. It’s all being accomplished by harnessing the power of innovative new technology and optimized workflows.   ### There are four trends coming together to make the perfect storm: #### 1. Tens of millions of  teams in the US are supported by league software.  You would be hard pressed to find a team that does not use an automated platform for managing player registration, scheduling, or parent communications, among dozens of other value added tools.   #### **2. League management software companies are contemplating strategic shifts** in their business strategies towards becoming the holistic providers of all back office functions to support youth leagues.  This includes integrated solutions for uniform kit selection and ordering, easy ordering tools for parents of decorated athletic apparel and gear for players, as well as spirit wear solutions for fans.   #### **3. Cloud technology** makes it easier to access, store, and distribute information across a variety of devices that we wear, carry, or monitor on a daily basis. Athletic apparel selection and ordering will occur via mobile and tablet devices more than ever before.   #### **4. Parents of young athletes are demanding improved service offerings.** No more will they be willing to accommodate paper order forms and a lack of technology enablement.  They want what they can get instantly with ease of use, convenience, speed, and accuracy.   Have you joined the revolution?   Are you interested in learning more?   Get in touch!   Share this Story [Tweet](https://twitter.com/share) --- ## Subscribe to the Squad Blog Join our squad in getting weekly updates on the most helpful content for your youth teams, sports clubs, students, and more. ![SquadLocker](https://www.squadlocker.com/hubfs/Squids%202020/2020-01-30-Squid_Blog.png) ![SquadLocker](https://www.squadlocker.com/hubfs/Squids%202020/2020-01-30-Squid_Blog_mobile.png) --- ## More from the Squad Blog [![The Circuit's Official Team Store Provider of Grassroots Basketball](https://www.squadlocker.com/hubfs/circuit_press_social4%20(1).jpg) ](https://www.squadlocker.com/squad-blog/the-circuit-partnership) ## [ The Circuit's Official Team Store Provider of... ](https://www.squadlocker.com/squad-blog/the-circuit-partnership) [Read More](https://www.squadlocker.com/squad-blog/the-circuit-partnership) [![SquadLocker Supports Breast Cancer Awareness](https://www.squadlocker.com/hubfs/breast_cancer_awareness_blog_thumbnail.jpg) ](https://www.squadlocker.com/squad-blog/squadlocker-supports-breast-cancer-awareness) ## [ SquadLocker Supports Breast Cancer Awareness ](https://www.squadlocker.com/squad-blog/squadlocker-supports-breast-cancer-awareness) [Read More](https://www.squadlocker.com/squad-blog/squadlocker-supports-breast-cancer-awareness) [![Pro Basketball News: The American Basketball Association (ABA) Partners with SquadLocker on Custom Apparel](https://www.squadlocker.com/hubfs/aba_blog_thumbnail.jpg) ](https://www.squadlocker.com/squad-blog/aba-partnership) ## [ Pro Basketball News: The American Basketball... ](https://www.squadlocker.com/squad-blog/aba-partnership) [Read More](https://www.squadlocker.com/squad-blog/aba-partnership) [![Get Uniforms Done](https://www.squadlocker.com/hubfs/gud_thumbnail.jpg) ](https://www.squadlocker.com/squad-blog/get-uniforms-done) ## [ Get Uniforms Done ](https://www.squadlocker.com/squad-blog/get-uniforms-done) [Read More](https://www.squadlocker.com/squad-blog/get-uniforms-done) [See More Posts ❯](https://www.squadlocker.com/squad-blog/) --- About [About Us](https://www.squadlocker.com/about-squadlocker) [Why Choose Us?](https://www.squadlocker.com/why-choose-squadlocker) [Founder's Story](https://www.squadlocker.com/founders-story) [Meet the Squad](https://www.squadlocker.com/squad/experts) [News & Press](https://www.squadlocker.com/news-press) [Case Studies](https://www.squadlocker.com/herostory) [Squid Blog](https://www.squadlocker.com/squid-blog) [Legacy Blog](https://www.squadlocker.com/squad-blog) Partnerships [Company Partners](https://www.squadlocker.com/partners) [Collectives](https://www.squadlocker.com/hubfs/Collectives/02-08-23%20SquadLocker%20x%20Collectives%20Linked%20-%20Contact%20Us.pdf) Sales & Decoration [Promotions & Clearance](https://www.squadlocker.com/promotions) [Fundraising](https://www.squadlocker.com/fundraising) [Artwork & Decorations](https://www.squadlocker.com/artwork-decoration) [Uniforms](https://www.squadlocker.com/uniforms/squadgear) [Learning Center](https://www.squadlocker.com/learning-center) [Services](https://www.squadlocker.com/services) [Gift Cards](https://teamlocker.squadlocker.com/#/gift-card) For the Customer [Customer Bill of Rights](https://www.squadlocker.com/bill-of-rights) [Payment Options](https://www.squadlocker.com/payment-options) Get In Touch [Contact Us](https://www.squadlocker.com/contact) [FAQs](https://www.squadlocker.com/hubfs/Partner%20Media%20Center%20v2/Value%20Props%20-%20FAQ%20%20-%20New%20Store%20-%20Uniforms/Copy%20of%20FAQs.pdf) [Careers](https://www.squadlocker.com/squadlocker-careers) [![](https://www.squadlocker.com/hubfs/ASA/fb@3x.png)](https://www.facebook.com/SquadLocker-185431758225553/) [![](https://www.squadlocker.com/hubfs/ASA/insta@3x.png)](https://www.instagram.com/squadlocker/) [![](https://www.squadlocker.com/hubfs/ASA/twitter@3x.png)](https://twitter.com/squadlocker) [![](https://www.squadlocker.com/hubfs/ASA/in@3x.png)](https://www.linkedin.com/company/squadlocker) Policies [Return Policy](https://www.squadlocker.com/return-policy) [Privacy Policy](https://www.squadlocker.com/privacy-policy) [SquadGear Policy](https://www.squadlocker.com/hubfs/SquadGear/SquadGear%20PDFs/SquadGear%20Just%20Disclaimer.pdf) [Terms of Service](https://www.squadlocker.com/terms-of-service) [Accessibility](https://www.squadlocker.com/accessibility) [Fair Labor Practices](https://www.squadlocker.com/fair-labor) [Do Not Sell My Information](https://www.squadlocker.com/donotsellmyinfo) [![SquadLocker, Inc. 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