Pro Basketball News: The American Basketball Association (ABA) Partners with SquadLocker on Custom Apparel

November 21, 2023



Warwick, RI - Today we are excited to announce The American Basketball Association (ABA) has partnered with SquadLocker as their official custom team apparel solution.

Founded in 1999, the ABA is the world's largest men's professional sports league. With over 100 teams across the Central, West, East, and South regions, the ABA hosts hundreds of events nationwide.

"Team merchandise is a major part of professional and college sports something the ABA has been lacking for years," stated ABA CEO Joe Newman.  

This new partnership with SquadLocker brings custom online team apparel to all ABA teams, providing spirit wear options for players, coaches, and fans. SquadLocker's groundbreaking e-commerce software and single-unit fulfillment services allow for quick turnaround of customized apparel with the convenience of ship-to-home individual delivery.

"We are thrilled to announce the development of Squad Locker overseen by ABA Regional Chairman Damon Cannon which offers ABA fans an opportunity to buy high-quality team apparel at affordable prices."

Each team has a digital storefront that never closes with a variety of apparel and gear options to choose from.

Click to check out these new ABA regional stores: 

To learn more about the ABA visit them at

In other recent Basketball news, SquadLocker announced a partnership with Wilson® Sporting Goods Co. for Official Custom Basketball Uniforms sold exclusively through the partnership. Read the story.

Wilson Basketball


About SquadLocker:
SquadLocker is the leading custom apparel manufacturer and e-commerce solution for sports organizations, schools, and businesses. Through innovative online tools, SquadLocker makes it easy to create, manage, and distribute custom apparel. The SquadLocker platform integrates with sports and scholastic management software to empower teams, leagues, and organizations far and wide. SquadLocker combines software acumen and textile expertise to mass-customize decorated custom apparel and free up time for organizers, coaches, teachers, and youth leaders. In addition to working with 70+ top brands including Wilson®, Under Armour®, Adidas®, and Nike®, SquadLocker manufactures a proprietary sublimated uniform line (SquadGEAR™) which facilitates immediate production and shipping achieving top-speed turnaround. To learn more, visit the SquadLocker website, and follow the company on LinkedIn, Instagram, and X (Twitter).

Subscribe to the Squad Blog

Join our squad in getting weekly updates on the most helpful content for your youth teams, sports clubs, students, and more.