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Promote Your Apparel Store Like a Pro: 4 Easy Ways to Spread the Word

Promoting your apparel store increases awareness and improves sales. It’s a simple concept, the more people that know about your store and what you offer, the more people are likely to shop there.

Thank You, Teachers: National Teachers' Day

National Teachers' Day has arrived, and we at SquadLocker want to take a moment to celebrate all of the kind, hardworking, and patient teachers out there. Teachers work tirelessly as mentors to our children and help us create a beautifully diverse...

5 Ways SquadLocker Goes Green

At SquadLocker, we believe that everyday should be Earth Day and we’re making changes every day to do our part. As a business and custom apparel provider, we understand the impact our business can have on the environment. To do right by our...

Custom Backpacks for the EAT PLAY LEARN Program

This week the City of Providence announced the return of the  EAT, PLAY, LEARN,  summer program.  This summer program takes place in Providence, Rhode Island to provide free summer meals, quality recreation opportunities, and summer employment to...

Celebrating Women Making History at SquadLocker

Women's History Month is an annual celebration observed in March in many countries around the world. The event is dedicated to recognizing the contributions and achievements of women throughout history and in contemporary society.

SquadLocker Celebrates Uniform Day with SquadGEAR™ Sublimated...

A uniform may just appear as material and stitch work but its value is transformative. Not only does a uniform help identify players on the team and shows equality among players in action and on the bench. The uniform brings teams together win or...

SquadLocker Announces CEO Transition

SquadLocker today announced that George Overholser has been appointed Chief Executive Officer (CEO). Overholser succeeds Gary Goldberg who will transition to a President and Founder title, effective today.

SquadLocker & HEADstrong Foundation are Teaming Up for Giving Tuesday

When presented with a challenge so great it could consume you, what do you do? How do you raise your game?

Fighting Breast Cancer: Thank You to the Squad

SquadLocker, like many organizations was on a mission to support the fight against Breast Cancer last month. With 1 in 8 women in the United States diagnosed with the disease in her lifetime, this disease has touched so many of our friends and...

SquadLocker Custom Apparel & PlayyOn Sports Community Software: No...

'Necessity is the mother of invention,' and that's how SquadLocker and PlayyOn were born. 

SquadLocker and Perfect Game: Baseball is #1 Reason I Love My Job

When I joined SquadLocker I was a broken-down, ex-Pro Baseball player.  All I had was a business degree paid for by MLB and a desire to work hard. And I found myself on the doorstep of what would be the start of a new chapter in my life, a career in...

SquadLocker & STEM Fuse: The Evolution of Sports Teams in School

Whether you are an educator trying to keep up with building skills for students that will last, or a video game enthusiast excited about eSports - get excited about STEM Fuse.

SquadLocker Supports Special Olympics Rhode Island on the Course

Warwick, RI – September 1, 2022 – SquadLocker, a leader in custom apparel, is on a mission to help everyone realize their full potential through the power of mentorship, inclusion, and community.  This week, the SquadLocker team went all in to...

SquadLocker Is Teaming Up with the You Can Play Project

Warwick, RI, June 23, 2022 - SquadLocker, a leader in custom apparel is on a mission to help everyone realize their full potential through the power of mentorship, inclusion, and community. In this latest effort, the custom apparel technology...

Fundraising with SquadLocker

Have you ever wondered if there was an easier way to raise funds for your organization? We certainly have.

Year in Review: 2021

And just like that, another year has come and gone… well, almost gone. 

How to Get the Right Uniform Fit: Spring Sports Edition

SquadLocker takes the stress out of ordering, managing, and distributing custom gear for your team, and we want to do the same when it comes to determining which sizes of sportswear are right for you and your team. Brands’ sizing can vary and that’s...

Will my uniform arrive on time?

Gearing Up for a New Season: Insights from a Pro

When it comes to youth sports, I want kids to be kids. It’s not about wins and losses – sports are about having fun. About inclusion. Fun is what I remember most from the early days when I was a kid learning to play.

Women’s History Month: Women in Sports Timeline

There once was a time that women were not allowed to play team sports, officially anyway. After all, it wasn’t very ladylike. And, believe it or not, women were once considered “too fragile” to run the distance of a marathon.

SquadLocker Delivers Custom Apparel for West Side Youth Basketball’s...

SquadLocker releases case study on how West Side Youth Basketball received all gear through the company’s MVP program for 48 teams, including 96 coaches

Is Your School Uniform Provider Changing with the Times?

Buying behavior has changed a lot over the last year with online buying predominantly preferred over in-store shopping. This has prompted many schools to re-evaluate their apparel options so that parents are able to buy online at any time that’s...

Inspirational Quotes from Black Sports Icons

As much as we all love to play various sports as kids, few of us are good enough to win a college scholarship, let alone become a professional in our sport. Even fewer go on to become true sports legends – athletes who inspire us, people we want to...

[INFOGRAPHIC] Coaching during COVID

COVID-19 has definitely changed a lot of the way we do things, especially when it comes to playing sports. But are there any real numbers behind what we're hearing and seeing? SquadLocker is here to tell you - YES! We conducted a survey of over 600...

Unlikely School Fundraising Partners: Service Organizations

Rotary Clubs and similar service organizations can be great fundraising partners for PTA, PTO or school groups. The goal of service organizations is to be of service to others, and schools need support!

How to Start a Peer Mentorship Program in Your Organization

The more you think about all the benefits that can accrue from peer-to-peer mentorship, the more it makes sense to start a program of your own. One of the things kids have missed most during the pandemic is the close relationships they have with...

We Tried It: The North Face Everyday Insulated Jacket

Wet and Cold? No sweat, say the pros. We’re warm and dry! Nobody knows sports and athleisure gear better than pro ball players, right? So our two resident experts – Tip Fairchild (formerly baseball) and Dan Koppen (formerly football) -- recently ...

Pinewood Preparatory Sports and Club Apparel Program Gets Efficiency...

SquadLocker releases case study on Pinewood Prep mastering brand control and collaboration of custom apparel for 35 athletic and 30 academic/special interest teams

Diversifying Lacrosse

Here we are celebrating Black History Month, which naturally gets us to thinking about diversity in sports. Not the biggies like baseball, basketball and football, but the myriad lesser-known (at least in some circles) sports. Take lacrosse, for...

Top 10 Virtual School Fundraisers

Halfway through the school year, many PTAs and PTOs are struggling with new fundraising ideas. Virtual events aren’t going away in 2021, but fortunately, there are many creative fundraisers that are working well for school communities today. Hosts...

Create a Custom Apparel Capsule for Black History Month

Custom decorated apparel is the ultimate awareness-builder. It carries a special message for all to see, in words and/or images. What could be better than that? Apparel that not only bears a captivating design but comes with its own backstory.

Youth Mentorship + Fundraising = Leading by Example

At SquadLocker, we’re thinking a lot about youth mentorship these days. There’s more than one way to mentor youth -- either an adult mentors a child, or youth peers mentor other youngsters. The process of mentoring itself is about people helping...

Customer Spotlight: Any Given U

Created by fans, for fans who share a passion for the greatest sport in the world, Any Given U is dedicated to college football. The enterprise is for fanatics to casuals, arm chair quarterbacks to football geeks and everyone in-between.

The Benefits of Peer-to-Peer Mentorship

Our youth have lost so much social interaction throughout the pandemic, especially kids who have missed out on playing their beloved team sports. One way coaches can help young athletes resume meaningful relationships is through peer-to-peer...

5 Proven Fundraising Ideas for Title I Schools

Schools that have at least 40 percent of children from low-income families are eligible to use Title I funds to operate schoolwide programs. But, it’s never enough to ensure all children meet state and academic standards. Interestingly, Title I...

A Career Path Through Esports?

Hey, parents, is your kid so consumed with esports he (she) doesn’t want to play traditional sports? Well, consider the fact that Shaun White’s parents might have wished he would do something less “frivolous” than skateboarding and snowboarding....

4 Ideas for Giving Back to Your Community with Spirit Wear

Community. It’s the reason we created SquadLocker – to help schools and youth sports organizations develop a stronger sense of community through easily accessible, custom decorated spirit wear, uniforms and gear. But sense of community goes beyond...

Customer Spotlight: Elite Force Performance

No matter the sport, becoming a great athlete takes great training and commitment, but what’s the best approach? Popular opinion points to personalized training yielding the best results.

Former Senior Marketing VP of Under Armour Joins SquadLocker’s Board...

SquadLocker welcomes Jim Mollica who brings 25 years of experience in digital marketing, media, and partnerships to advance custom sports, school apparel company

K-12 Teacher-Parent Communications Need Work?

Usually, K-12 teachers go into education because they are great at connecting and engaging with students. And, their training is focused on student learning and supportive methodologies all around students. But what about when it comes to...

7 Complaints About Online Custom Apparel for Schools (and Why You...

Call them objections, call them complaints. Misconceptions about online custom apparel -- or a bad experience with the wrong type of store -- can keep your school from enjoying the serious benefits of an online store.

Boosting Participation in Youth Sports [+ INFOGRAPHIC]

As adults, one of the things we love about youth sports is the many ways participation benefits kids later in life. Knowing that, we want to do everything we can to encourage all kids to find a sport they love and then get out there and play. So...

On The Whistle Podcast | Amplifying Underrepresented Voices in Sports

An unlikely rower from Mount Holyoke became an Olympic athlete.

Schools Build Brand Awareness with SquadLocker

SquadLocker online custom apparel stores are helping schools to build their brand and increase morale, which can be challenging today as communities are distributed with remote learning. Additionally, when various departments – from alumni...

5 Ways to Spice Up Learning with Digital Scavenger Hunts

Screen fatigue is running rampant for many, but it’s particularly real for teachers and students. Supported by SquadLocker, the Multipurpose Room podcast is hosted by strategic partner K-12 Clothing, a PTA-Dad created business that provides...

SquadLocker’s New Past Our Prime Show Welcomes Winning Head Coach for...

Past Our Prime lively sports podcast takes listeners into the locker room by hosts, former New England Patriot Dan Koppen and minor league pitcher Tip Fairchild

African American pioneers in sports

As we celebrate Martin Luther King, Jr. Day in January, we look back on the innumerable accomplishments of African Americans throughout our country’s history. Here at SquadLocker, we have a special affinity for sports, of course, so we thought we’d...

5 Common Complaints About Online Custom Sports Apparel, and Why...

Custom sports apparel is the foundation of every team’s “presence” – uniforms, practice kits, team gear, and even spirit wear literally show the flag, decorated with your school or league logo and colors. But while custom apparel is a must for every...

The Ultimate Glossary of Terms: Online Custom Apparel

What, exactly, does that word mean? School administrators, coaches, team managers and others responsible for outfitting students and sports teams are certainly experts in your own field, but maybe not so much when it comes to the lingo of apparel...

7 Inspirational Quotes for Students and Athletes

We could all use a little inspiration from time to time, especially now. Here are 7 quotes from great minds to help motivate and inspire the students and athletes in your life. 

SquadLocker Exhibits Virtually at LaxCon 2021

SquadLocker meets online with lacrosse coaches and officials at LaxCon to outfit teams with custom uniforms and gear via unique apparel solution, January 15-16, 2021

Hassle Free Spirit Wear for Fastpitch Softball

SquadLocker is happy to be outfitting California Raiders Fastpitch Softball with custom spirit wear and apparel!

On The Whistle Podcast | Penance to Mission: Shaping the New Face of...

It all started at a keg party on the Georgetown campus. Paul Caccamo and scores of his friends were celebrating his graduation until the police showed up. In a turn of events worthy of Les Mis, a passing Jesuit priest convinced them to let Paul go...

Coaches Guide to Attending Virtual Events

Who would have thought this time last year that we’d be primarily engaging with partners, parents, students, and more all through video conferencing. Our lives have shifted from on the field or court to on, in most cases, Zoom.  And with this shift...

Getting Dad involved in the PTA

The first male president of the national PTA did not take office until 2009 when only 10% of national PTA members were men. Why don’t more men get involved and how can we change that to enrich our children’s education?

Soccer Coaches Connect with SquadLocker Virtually at 2021 United...

SquadLocker’s unique direct-to-player sublimated uniform solution featured in digital booth, January 11-15, 2021

SquadLocker is School Approved [5 NEW REVIEWS]

Department heads and directors at schools big and small have hectic and demanding schedules, and they are recommending SquadLocker custom online apparel stores to ease the pain of providing uniforms, athletic gear, and spirit wear for all school...

SquadLocker Exhibits Virtually at American Baseball Coaches...

Collegiate baseball coaches from ABCA meet with SquadLocker regarding its custom uniforms and apparel in virtual booth, January 7-9, 2021

On The Whistle Podcast | Front Row Seat: Greed and Corruption in a...

What began as an amazing entrepreneurial adventure in youth sports ended under a federal investigation. Steve Griffin tells the whole story in his book Front Row Seat: Greed and Corruption in a Youth Sports Company. I dive deep into the personal...

SquadLocker Named as Official Partner of US Lacrosse NTDP

  SPARKS, Md. — SquadLocker, a leading provider of online tools and services for teams and organizations to manage custom apparel and equipment purchasing, has been named an official partner of the US Lacrosse National Team Development Program...

We Tried It: Russell Essential Tee

Comfort is in, no matter what you’re doing! That was one of the first lessons we all learned from the pandemic, as we closed the closet door on uncomfortable going-to-the-office/classroom attire and adopted our new athleisure look. We’re sticking...

We Tried It: Pacific Headwear Snapback

You can’t have just one hat! Headwear is a wardrobe essential, no matter what you’re doing. Athletes and fans want caps that coordinate with their colors and looks that match their mood. That makes headwear essential inventory for every SquadLocker...

7 New Year’s Resolutions for Coaches and Athletes

We laugh at making New Year’s resolutions. Yeah, right, we say. Our intentions are good, but our follow-through? Not so much. But with 2020 officially in our rear view mirror (and not a moment too soon!), we all hope 2021 will be a major...

Equality in Sports: Women in a Man's Game

Will 2021 be the year? That is, the year that women finally achieve equality in team sports?

Schools Love Having Their Own Online Apparel Stores

SquadLocker allow schools to have their own custom online apparel stores so their students, families, staff, and alumni can directly purchase any spirit wear, team gear, PE kits, sports uniforms, and dress uniforms they need. Many schools using...

On The Whistle Podcast | What I Learned About Management on the Ice...

Always a player that played to her strengths, building them to their full capacity, Erika Lawler won 3 national championships and a silver medal in the Olympics for ice hockey.

Gamifying Your School Curriculum

Does your school community have Zoom fatigue? Looking to start off the new year with a bang by boosting online learning and engagement? Turning a school lesson plan into a live virtual game show can be an effective learning tool. It’s also a great...

Treat Yourself: 7 items you wish you had gotten for the holiday (but...

We call Overtime! The officials here at SquadLocker have whistled up a fresh, new opportunity to get that one thing (or, let’s be honest here, those several things) that no one gifted you this holiday season.

12 Holiday Movies Students Can Enjoy During Winter Break

I know, I know - many of us have been stuck at home for months and seen more movies than can be comprehended. If you’re looking for ways to keep kids active during this winter pandemic, we’ve got that covered too. That said, it’s still winter time,...

The 9 Best Podcasts to Listen To for Youth Sports Leaders

Listen up, people! Podcasts have been popular for several years. You can listen and learn when you’re on the go or when you’re hanging on the couch. And what with the pandemic and resulting loss of in-person presentations, podcasts have become a...

What Customers Are Saying about Launching SquadLocker Stores

Thinking about setting up a free online custom apparel store for your school community or sports league? It’s super simple to launch a SquadLocker store as is the process for everyone to select, purchase, and directly receive custom uniforms,...

On The Whistle Podcast | Sports Journalism Lessons Learned From...

Growing up Quaker meant learning to sit still, be quiet, and surreptitiously practice sign language with your friends. Today though, silence, mindfulness, and living in the moment — all the things that happened in the Quaker meeting — have taken a...

Undeniable Proof That You Need A Youth Sports Uniform Expert

Your team has worked so hard to return to play. They are so ready! But are their uniforms ready to play?

The Year of Creativity for Schools

2020 may have been the year of COVID, social distancing, cancelled in-person events, and remote learning and working, but it’s also been the year of creativity. We have been more creative than ever to keep our lives going as “normally” as possible.

Hip Hop Hockey: 7 Times Rappers Wore NHL Jerseys

Looking for a unique holiday gift for the hockey fan in your life? Last month, Adidas pulled on the nostalgic strings of hockey fans everywhere, releasing Reverse Retro, a collection of throwback jerseys from all 31 NHL teams - with modern twists. ...

What’s the Scoop with SquadLocker Shipping?

When you need your custom uniform or other apparel fast, nothing is more frustrating than backordered items, long shipping times, and waiting. To address these issues, SquadLocker offers our MVP line – the most popular team gear and uniforms –...

Do You Speak Millennial, Gen X, and iGen?

Five generations are active in today’s economy, and that has led to increasing complexity in communications among these cohorts, with particular challenges among the various generations of parents and caregivers in schools and PTAs.

On The Whistle Podcast | The 3-Track Approach to Social Integration...

We aren't just playing games. Youth sports is also about social impact, character development, and growth into adult life.

26 Stats That Answer: How Will the COVID Vaccine Change School and...

To vaccine or not vaccine, that is… one of many questions for the upcoming new year. And whether there is or isn’t, will kids return to school? Sports? Gatherings? Practices? What does or will return to play look like? The questions are endless. And...

7 Ways to Keep Kids Active During a Winter Pandemic

We’ve heard all about the at-home exercises adults are investing in. Virtual yoga sessions, buying Pelotons, you name it. But what about kids? Our recent chats with coaches found one of their biggest concerns is how their athletes will progress with...

Fan-Designed Uniforms?

SquadLocker exists to support innovation and a winning experience for sports teams and fans. We know that when someone has a really great idea, you just naturally want to pick up on it for yourself. So when we saw how Champion is partnering with Fan...

Digital Coupons - a Quick Guide for School Administrators

Whoever would have thought that digital coupons could be such a versatile tool for school administrators? Or that they would be so popular with all those people you aim to please?

Can Fundraising Help Save Your Youth Sports Organization?

Fundraising. It’s not just for “extras” anymore.

On The Whistle Podcast | Building a Coaching System That Can Change...

In youth sports, we talk a lot about changing the world. But once kids leave the field, how are they changed? Are they any different on the ride home in the minivan than they were when they arrived?

SquadLocker’s Top Notch Logo Design Service, and It’s Free

The look and quality of your logo plays a huge part in how satisfied customers are with their custom apparel items. Have you delayed getting new custom apparel for your team, school, or sports league because your logo needs updating? Or maybe you...

SquadLocker Releases All Season 2021 Catalog for Custom Sports Apparel

New SquadLocker catalog boosts new sports uniforms, spirit wear, and coaches custom apparel for leagues, teams, and schools prepping for 2021 season

How to Choose a School Uniform Provider

The fact that your school requires uniforms demonstrates you care about your brand as well as your students, in the classroom and elsewhere. The source you choose to obtain those uniforms will reflect directly on your school, through the apparel...

5 Asks to Support Teacher Well Being

Over the last year, many of the conversations around the dramatic changes we’ve seen in education have centered around the impact on students . What about educators?

23 Stats On How Our Neighborhoods Have Changed Before & After COVID

The glue that once held communities together — schools, festivals and events, parties and social gatherings, sports — have all been impacted by the pandemic and have shifted the way we look at and feel about our communities. But that community is...

Putting Your School Fundraising Dollars to Good Use

School fundraising has become a fact of life, for private and charter schools and even for public K-12 schools that are increasingly and chronically short of money.

Perfect Items to Add for Last Minute Holiday Gifts

Order by December 6 to assure delivery by Dec. 24!

SquadLocker Releases 10th Episode of Youth Sports Leadership Podcast,...

7 Tips for Starting A Youth Sports League in Your Community

If you saw our recent post on finding the best youth sports organizations in your community, you know that there's a lot that goes into a great league. But what if you went through your local leagues and came up empty? If you're truly passionate...

What Customers are Saying About Hassle-Free Custom Apparel Ordering

SquadLocker’s concept of providing online apparel stores for every school and sports community began with the desire to help teachers, coaches, and parents teach more, coach more, and live more.

Digital Coupons - a Quick Guide for Youth Sports Organizations

One of the many reasons YSO admins love SquadLocker is that we make everything so easy. We know you have a lot of details and a lot of people to juggle, and the last thing you need is more confusion and paperwork just to get your team outfitted in...

On The Whistle Podcast | How to Thrive as a Woman in Sports

How do you thrive in adverse situations?

Backing Your PTA’s Mission through Diversity

PTAs spend a good deal of time strategizing, planning, and implementing fundraising events. Do your events and fundraisers support the overall mission of the PTA’s strategy for your school community? How do you formulate a strategy and ensure your...

SquadLocker Joins MassTLC as New Member

SquadLocker to utilize MassTLC for talent recruitment and expanding collaboration and visibility with Massachusetts tech community

We Tried It . . . and You Gotta Get This Anorak

he Under Armour Terry Fleece Anorak is a must-have for every wardrobe. It’s light and comfortable for exercising, toasty enough for hanging out with friends, outdoors or inside. Wear it alone, or layer it. Your team’s going to love this anorak,...

4 Tips To Identify the Best Youth Sports Organizations in Your Area

The data from a recent Sports + Community survey we conducted paints a compelling picture: involvement in sports brings people together, nurtures connections, and increases happiness. So now that the benefits are clear, how can your or your child...

Thanksgiving 2020: Turkey? Yes! Turkey Bowl? No.

The latest victims of 2020? Turkey Bowls, aka high school football games held either on Thanksgiving or during Thanksgiving weekend. Even if not an official school game, many friends and family come together as a community event to keep the...

Top Thanksgiving day sports moments

What We're Thankful for in 2020: 5 Groups of People We Couldn't Do...

It has been a challenging year for all. Cancellations, disappointments, changes, and newfound fears have all been at the forefront. Today, we focus on what we are thankful for over the past year. At SquadLocker, we are grateful the company has grown...

6 Ways to Personalize Baseball Uniforms

You custom-decorate your baseball uniforms so that your team is instantly recognizable. Your colors and your logo give your players a professional look and distinguish your team from all others. Make no mistake about it, this is our team, and we’ve...

6 Ways to Personalize Softball Uniforms

Girls just want to have fun. (So sang Madonna.) And from the time they are little, girls have the most fun when they are doing something together. What better way than softball? Girls (and ladies) can have a great time together and show off their...

What 5 Reviews Say about SquadLocker’s Quality

SquadLocker’s unique and proprietary world-class technology allows us to customize any one apparel item rather than print in bulk. Consumers, including coaches, teachers, athletes, students, parents, and fans, are able to select and purchase the...

On The Whistle Podcast | 25 Years of Winning

“If everyone played baseball like Cumberland Americans, this would be the greatest game.”

[NEW DATA] Building Communities Through Sports During COVID-19

A look at how sports are shaping communities during COVID-19

5 Ingredients for a Profitable Holiday Cookbook School Fundraiser

Do you have family recipes and favorite dishes to turn to this holiday season? It’s the perfect time of year to plan for special meals and cooking with family.

SquadLocker Earns 2020 Business Excellence Award from PBN amidst...

Despite pandemic, SquadLocker sees growth with producing 250,000+ masks, easing arduous process of acquiring custom uniforms and apparel including no contact delivery

11 Amazing Black Friday Statistics [New 2020 Data]

The biggest shopping weekend of the year is almost here. Is your SquadLocker online custom apparel store ready?

Top 5 Items for Team Swag [HOLIDAY EDITION]

Who isn’t more than ready for the holidays?! This has been the year from – well, you know – and we all need a big dose of good cheer. A really big dose. And what scores better than anything else when it comes to lifting our spirits?

Catch Up On What You Missed: School Fundraising Webinar with K-12 &...

Panelists, Debora Jones of K-12 Clothing alongside Rebecca Yaffa & Joe Denomme of GooseChase take you through how to plan your school fundraising event, get maximum attendees, create fun and interesting missions, and the many ways you can fundraise...

Our Top Picks for New Track and Field Uniforms

Running, jumping, throwing – whatever their personal event, every member of your track and field team needs apparel that works as hard and performs as well as they do. But that’s not enough, because all that work deserves a uniform that looks great,...

On The Whistle Podcast | Full Court Peace: Playing One Sport as One...

In Northern Ireland, soccer led to rioting and violence between Protestant and Catholic boys. But could basketball be different? One man thought so, and he created a team of Catholics and Protestants together.

School Trivia Night: It’s All about the Questions

School trivia nights can be a great fundraiser, but how can it be easily done in today’s virtual world? How do you make it fun for all while raising money for your school? It’s all about the questions.

Our Top Picks for New Lacrosse Uniforms

Lacrosse has been coming on strong in recent years, for women and girls as well as men and boys. It’s easy to understand why. With all the action, it’s fun to play and fun to watch.

Our Top Picks for New Softball Uniforms

Softball may be the girls’ version of America’s pastime, but anyone who has ever watched a softball game knows there’s nothing “girlie” about this sport. Players are skilled, smart, and tough. But ladies appreciate style, too, and uniforms make the...

15 Inspiring Sports Quotes for Athletes and Coaches Alike

As a high school track runner, my coach always prepped me to greet my opponents and “kill them with kindness.” His words have always stuck with me, as he taught me how important it is to be kind to everyone you come across, whether a competitor or...

Our Top Picks for New Baseball Uniforms

Take me out to the ball game . . . pleeeease!

Many Thanks to Our Customers

November is National Gratitude Month. Gratitude has amazing powers to shift our energy from any negativity around us to appreciating what is positive and uplifting in our lives. And with Thanksgiving right around the corner, it’s the perfect time to...

Win Money for School in Live Interactive Webinar on Successfully...

K-12 Clothing webinar hosts GooseChase Adventures to outline how to execute a successful digital scavenger hunt school fundraiser on Tuesday, November 17, 2020

On The Whistle Podcast | Unlock Structure With Free Play

By teaching people to do something, you take away their ability to figure it out for themselves.

Analytics Strategies Are Changing High School Football

You gotta have heart. We always say that about aspiring athletes, because self-motivation and willingness to give your all are fundamental to sports success. Especially in a tough game like football. That’s why the best, most successful coaches have...

Past Our Prime Show: The World Series with Kelly Pickard

Join Tip and Dan in a recent episode of the Past Our Prime Show as they talk World Series with Kelly Pickard of Augusta Sportswear Brands.

Put the Fun in Fundraising

Coming up with creative school fundraising ideas when the majority of today’s activities occur online is a challenge. In a recent episode of the Multipurpose Room podcast, “Creative Event Ideas for Your Next School Fundraiser,” guest Ryann Galloway...

Return to Play: New Requirements for Youth Sports in Rhode Island [+...

We all knew as we started to venture out from pandemic-inspired quarantine that we were heading into unknown territory. Among other things, schools, youth sports organizations and parents wanted to know how they could help kids return to play while...

Team and League Leaders Are Saying...

We love hearing feedback from coaches like you! Here's what some of our coaches are saying about SquadLocker, custom team apparel, and online stores:

The Past Our Prime Show: Drew Omicioli and Tim Kelleher

Join Tip Fairchild and Dan Koppen in their latest edition of The Past Our Prime Show. Tip and Dan talk with special guests Drew Omicioli and Tim Kelleher about their careers playing national and international Hockey, and Drew's career as an...

Warwick PD Reaches Out with Awareness Store

Talk about impressive community engagement! Just two weeks after launch, the Warwick, RI Police Department’s SquadLocker awareness store brought in more than 30 orders! And the excitement continues.

On The Whistle Podcast | How Resilience Works: Helping Seriously Ill...

Liam is 10 years old. He has Duchenne muscular dystrophy. It’s like ALS but affects young boys instead of grown ups. He’s also part of the baseball team at Northeastern University.

Do you own the rights to your school or league logo?

Your logo is your logo, right? Well, maybe not.

How To Hold Virtual Spirit Awards At Your School

We’ve talked a lot over the summer and into this fall about how to keep school spirit high when we can’t get together to literally cheer each other on. In some ways, that’s even harder now that many sports teams – the backbone of much of our most...

COVID-19 Has Changed Coaching The Admin Side of Coaching, Here's How...

The COVID-19 pandemic has impacted all facets of our daily lives, from how we work and learn, to how we communicate and interact with one another. Culturally, for many Americans, sports were one of the main ways people came together -- by...

SquadLocker Simplifies Checkout, Shipping as Buying from Multiple...

As digital transformation speeds up, schools and sports leagues build multiple online SquadLocker stores for communities to easily purchase custom apparel

11 Must-Read Books for School Leaders

With so much focus lately on remote classrooms, everyone is well aware just how complex and tough a teacher’s job really is. But what about those who drive the school bus from behind the scenes? We’re talking about principals, presidents,...

Catch up on What You Missed: Return to Play - Part 4

On The Whistle Podcast | The Not So Secret Recipe for Effective...

Willie Edwards, assistant football coach at Brown University, believes the recipe for effective coaching blends discipline, love, firmness, and hard work. It took tough love for him to lead a team to five straight High School Super Bowl visits and...

53 Stats About Coaching to Know in 2021 [SlideShare]

We recently spoke with over 600 coaches about their role, motivations, and how coaching has changed in 2020. As we get closer to a new year, we wanted to reflect together on what we’ve learned. The coaches we interviewed had an average tenure of six...

11 books that will change your coaching game

Coaches expect their players to be constantly improving. The best coaches expect the same of themselves, constantly sharpening their skills and mindset so they can be great leaders and examples as well as teachers.

5 Top Social Media Tips for Schools

Social media is playing a larger role as a means of communications while schools are either completely or partially remote. What are best practices when it comes to social media? What’s the right platform to use? Should you use multiple platforms?...

Former Patriot Dan Koppen Returns as Guest on Ask Me Anything Webinar...

Ask any question of 2-time Super Bowl champion Dan Koppen on Thursday, October 29, 2020

Immortalizing the best moments of 2020 in custom apparel form

We keep hearing people say 2020 is a year they’d like to forget. We get it, but our SquadLocker team says, forget that!

Live Webinar by SquadLocker Addresses Health and Wellness of Athletes...

SquadLocker CEO Gary Goldberg talks with school counselor Traci Fairchild about health and wellness strategies on Tuesday, October 27, 2020

On The Whistle Podcast | Bringing Squash Out of The Ivory Tower

How do you create a community where mentors lead change and people feel loved?

Building Lacrosse Champions Through Team Culture

We’ve all heard the expression the whole is better than the sum of its parts. Coaches especially understand the truth in this; an impressive player can shoot a back breaker with ease, another may be able to block a lazer with their eyes closed, but...

Schools Are Talking About SquadLocker

Seven months into the pandemic, school communities have faced enormous challenges with online learning and social distancing. SquadLocker is happy to be supporting school communities, helping to foster inclusion and comradery by providing custom...

On The Whistle Podcast | Mentorship: How To Coach The Right Way

On this episode of the On the Whistle podcast, I, Gary Goldberg, talk about mentorship with Dan Koppen, two-time Super Bowl champion for the New England Patriots.

SquadLocker Launches New Podcast Showcasing School and Sports Mentors...

CEO Gary Goldberg hosts new On the Whistle podcast spotlighting players, teachers, and coaches and their resilience, leadership, and influence in the lives of youth

On The Whistle Podcast | The Culture of Coaching

As a mentor, a coach, or a leader, you get what you get. It's up to you to build around what you get. On the inaugural episode of the On the Whistle podcast, I talk with Babson hockey coach Jamie Rice about his journey to coaching and what's made...

Ask Me Anything: Fun Facts and Sage Insights from Dan Koppen

It’s always fun to find out you have things in common with your favorite pros besides love of the sport itself. Now that former Super Bowl-winning NFL pro Dan Koppen has joined our SquadLocker team as Enterprise Brand Advocate, we wanted to know...

On The Whistle Podcast | Great Kids, Great Cops: How Sports Can...

If it don't bleed, it don't lead. Media outlets depict the worst of modern society. They can find the time to cover riots, but they ignore all the positive things taking place. Like the great work of the Police Athletic Leagues. In this first...

We Tried It: New UA LAX and Baseball Bags

A bag is a bag. You can call it a tote or a backpack or duffel or whatever, but it’s just a sack to carry around your apparel and gear, right?

NHL On Track for Jan 1 Start

What would winter be without ice hockey! If your team hasn’t geared up yet for this season -- perhaps waiting to see what might happen with COVID-19 Return to Play guidelines -- now’s the time to get that going. For practice or play, teams with...

Top Holiday Gifts for the Guys

Yikes! In case you haven’t noticed, the holidays are right around the corner! Is your SquadLocker store all decked out and ready to sell the hottest gifts? Everyone wants to shop your store, because it’s so darned easy, so be sure you’re giving them...

Virtual Learning Calls Attention to Student Privacy Laws

With millions of students now relying on online tools for virtual education, we need to be extra diligent in maintaining students’ data privacy, and PTA and PTO leaders play a large role.

SquadLocker and Pro Logo Shop Enter Partnership to Deliver Custom...

Pro Logo Shop fraternity, sorority, and alumni customers get access to large selection of brand named custom apparel affordably and faster with SquadLocker stores

Coaches Answer: What matters most in your role?

We recently spoke with over 600 coaches about the impact COVID has had on return to play and their roles. Through these conversations, we learned more about what coaches care about and what motivates them to do their job. We heard a number of...

7 Great Ideas for School Tees

You can’t have too many tee shirts. They’re such a versatile essential for all seasons, with short or long sleeves. The more decorated tees you offer in your school’s online store, the easier it is for your staff, families and community supporters...

Why You Should Absolutely Add Baby Apparel to Your Store (And Not...

Why do schools and sports teams put their logos on infant and toddler apparel? It’s not because these tiny garments will fit any of their students or athletes, let alone teachers, coaches, or parents. It’s because baby apparel is CUTE! There’s just...

5 Stores We're Loving Lately and What You Can Learn from Them

We know that you established your SquadLocker store for a specific reason – for example, you wanted a faster, easier, reliable way for your students to get required dress uniforms. Or your athletes to get their sports uniforms and team gear. Or your...

Our Top 8 Holiday Gifts For Kids (Even the Picky Ones!)

The holidays are coming, faster than you think. That means it’s already time to deck the halls – digitally speaking – by stocking your SquadLocker store with tempting gift ideas. From proven-popular essentials to fun new apparel and accessories,...

9 Ways to Engage Supporters in Your YSO Fundraiser

Fundraising is a way of life for most youth sports organizations. It’s easy to feel overwhelmed, or burned out, but you can avoid all that by getting more people involved! Spread the wealth of opportunities to lighten the load and allow as many...

AMA with Dan Koppen - Catch Up on What You Missed

Meet Dan Koppen in his first Ask Me Anything (AMA) with SquadLocker. Dan talks about the mentality and preparation needed to succeed as a professional athlete plus answers need-to-know questions like: Ranch or Blue Cheese? in this lighthearted yet...

Businesses Love SquadLocker for Logo’ed Apparel

SquadLocker has long supported sports organizations and schools with all they need in the way of custom uniforms, gear, and apparel. Businesses also love to use online SquadLocker stores to easily outfit employees with custom apparel as well as...

3 Ted Talks That Anyone in Youth Athletics Leadership Should Watch

Every coach knows that each year is different and each athlete is different. The one thing that stays the same for coaches and league leadership is that it's important to be an inspiring and knowledgeable resource for your players. Catch up on some...

Social Media 101 for Schools

Social media is a powerful tool in education, but it can be overwhelming trying to figure out where your school or group should start. Should you manage accounts for all major tools or just one? If just one, which one? How do you get your community...

You, Too, Can Go Pink for Breast Cancer Awareness

Across the country sports teams are doing their part to promote October as Breast Cancer Awareness Month. They’re spreading the word and raising money to right this deadly disease, and they doing it style. Pink style.

Former Patriot Dan Koppen Joins SquadLocker Team as Enterprise Brand...

Meet 2-time Super Bowl winner in SquadLocker Ask Me Anything (AMA) webinar on Wednesday, October 14, 2020

How PTAs Are Using Fundraising to Promote Inclusion

Did you catch the recent webinar we co-hosted on how PTAs are fundraising during the pandemic? What a lively and amazingly informative session! It was filled with advice from someone who knows well what she is talking about, Alicia Whitaker Pace –...

Top Picks for Wrestling Uniforms

What does it take to be a successful wrestler? Agility, flexibility, great technique, mental and physical toughness. In other words, lots of practice and a determination. But you can’t hit the mat without a uniform. Uniforms distinguish your team...

Top Picks for Hockey Uniforms

Swift skating, precise puck control, split-second timing and goal-defying defense. It takes determination and many hours of rink time to become a skilled hockey player. But when teams hit the ice, they need uniforms, too. Uniforms make a statement...

Top Picks for Basketball Uniforms

Nifty ball handling, fancy footwork, full-court awareness and defense that just says no to the opposing team. It takes practice to develop basketball skills, but teams need uniforms, too. Uniforms distinguish your team from all others. But which...

Return to Play: 5 Tips For Coaches

As a coach you are both a teacher and a role model. And through these roles, you are in a unique position to provide players, fellow staff/volunteers, and parents with information and support tailored to meet new expectations and requirements that...

9 Things You Learned in Kindergarten That'll Help You Pick Your...

During our recent webinar on How PTAs Are Beating Fundraising Goals, author and PTA past-president Alecia Whitaker Pace handed out a multitude of tips on putting the fun back in fundraising, even now during the COVID-19 pandemic. She laughingly...

The Adidas Sneaker Collections Giving Us All The Nostalgia

What’s better than sneakers? Sneakers that give us that wonderful nostalgic feeling for adults and kids alike. Many sneaker brands have been creating movie and TV-inspired collections to tug out our nostalgic shoe strings, with Adidas most recently...

Webinar: How PTAs Are Beating Fundraising Goals - Full Recap

SquadLocker is a proud supporter of the live webinar, “Tips to Boost Your School Organization's Fundraising in a Virtual World”. Hosted by SquadLocker strategic partner, K-12 Clothing, the webinar provides tips on how to fundraise in today’s world...

Sports Organizations Love SquadLocker

We love working with youth sports organizations to help them easily obtain all their custom and personalized apparel and gear for their entire community! For those who manage the process of selecting, purchasing, and delivering custom apparel for...

New Feature Sneak Peek! Multi-Store Checkout with Shared Cart

New features set to launch! We're deploying an update this week that we're really excited about, and we know you will be too! You asked us to update our shopping cart features - and we heard you loud and clear! The update we're releasing allows your...

SquadLocker Honored with 2020 Business Excellence Award by Providence...

SquadLocker selected in Entrepreneurship category for PBN Business Excellence Award

Modernizing Your PTA for Virtual World

Parent-teacher organizations have historically been an in-person organization, but this isn’t always feasible now with many schools being 100% online, or a hybrid situation. How does a PTA adapt? And, what about fundraising?

PE Clothes for online group sessions

“Nearly 60% of kids in America lack cardiorespiratory fitness.” That’s the alarming warning issued by the American Heart Association (AHA) in July. It underscores why PE remains a critical component of childhood education despite the COVID-19...

5 Ways Your School Can Use Live Streaming Beyond the Classroom

We’ve seen all the commotions and memes around Zoom-hosted classes, but how do we make digital tools work for extracurricular activities, clubs, and sports? We look to live streaming. Live streaming has already been a popular tool for tuning into...

Deck Your SquadLocker Store for the Holidays

This holiday season will break all online buying records, however the pandemic is causing a shift toward earlier shopping. Instead of Cyber Week in November, consumers are expected to shop big during Amazon Prime Day on October 13-14.

Live Webinar on How Parent-Teacher Associations Are Beating...

Debora Jones of K-12 Clothing and PTA fundraising expert Alecia Whitaker share tips on how schools are reaching high fundraising targets on Wednesday, October 7, 2020

Confidence Up Among Youth Sports Orgs

We are being very cautious as our youth return to playing sports, but we are also feeling more optimistic about that. Back in April, we had little to cheer about. According to a LeagueSide study:

6 Apparel Picks for Breast Cancer Awareness Fundraisers

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We love hearing from you!

Customers are sharing on Trustpilot about working with SquadLocker, and we love what we’re seeing! Our customer service team goes above and beyond to help lift the burden of managing, ordering, and distributing custom school and team uniforms and...

7 Must-Have Tech Tools for Teachers

  If you sat in on our recent webinar on Building a Sense of Belonging Online, you heard Deb Jones, Co-Founder of K-12 Clothing, and SquadLocker account executive Karen Silveira praising teachers for transforming themselves to meet the heady...

Military Discounts Offered by SquadLocker

At SquadLocker, we pride ourselves on being military-friendly. That’s why we offer an exclusive military discount to service members, veterans, and their families.

Foggy No More: Tips for Wearing Glasses with Your Mask

If you wear glasses, all the time or only for certain activities, you know the frustration of mask-fogging. You can see just fine until you put on your face mask, then the lenses fog up and you’re instantly blinded. It’s annoying and uncomfortable,...

5 Top Virtual Teaching Tips

SquadLocker loves the new podcast, the Multipurpose Room, hosted by strategic partner K-12 Clothing! Hosts Wesley Jones and Debora Jones discuss real-life issues that PTAs, PTOs, and school staff are dealing with today and offer practical tips.

Why face masks should part of school uniforms

Face masks have become a tremendous source of personal expression. Their surface may be smaller than a T-shirt, but nothing says “front and center” like your face. From the simple to the high-tech, colorful patterns or commentary, many people are...

Spotlight on Central Baldwin Youth Soccer

With school in session and players back on the field, SquadLocker is working hard to pivot and make any changes, if necessary, to any custom apparel orders. We love allowing teams and sport leagues to set up their own custom online stores to acquire...

K-12 Clothing Launches New Podcast for PTAs, PTOs, and School Staff

SquadLocker’s strategic partner, K-12 Clothing has launched their own podcast!

How school uniforms drive sense of community, even online

Last spring, most of us thought this “COVID thing” would be over by now. Back-to-school would signal back to normal, as kids and teachers returned to their classrooms. Parents (who by now really get what it takes to be a teacher) could get back to...

Return To Play Discussion with Industry Experts Part 3 - Innovation &...

Watch the full webinar, Return To Play Discussion with Industry Experts - Part 3 - Innovation & Tech. Hosts Gary Goldberg, SquadLocker CEO and Augusta Sportswear VP of Strategy Mark Botterill discuss the important role of innovation and technology...

Team Rosters: What to Include, Surprising Benefits, and Free Template

Team rosters can quickly become an afterthought. I mean, it’s just a piece of paper on a clipboard right? It can be. But it can also be an invaluable resource for managing teams in a covid-world and preparing your players for life beyond high...

11 Sports Movies To Inspire Your Youth Teams

Planning safe and fun programming during the year of quarantine can be tricky to manage. While movie nights can sound less engaging than other ideas, there’s multiple ways to make them interactive and exciting. You could consider: Shipping treat...

Sublimated Apparel Is Winning Big

As soon as your custom shirt, jacket, or uniform arrives in the mail with your team’s logo, it’s a must to put it right on to see what you think. Immediately, you determine it’s comfortable, fits like a glove, and you love the way it looks. It was...

Jeanne Hopkins of SquadLocker: 5 Things I Wish Someone Told Me Before...

As part of our series about powerful women, I had the pleasure of interviewing Jeanne Hopkins, Chief Revenue Officer at SquadLocker, and has 30 years of experience in data-driven metrics, team building, and customer experience across various...

Lack of Fans in the Stands

Most stands in arenas and stadiums across the country are void of fans, as teams and leagues follow suggested practices in their unique Return to Play plans. From cheering on your kid on the soccer field via streaming video to scrapping season...

3 Top Selling Uniform Brands For Your Youth Basketball Team

Purchasing team basketball jerseys and shoes can be a challenge for coaches. The coach wants to be cost efficient while getting a reliable product, while players care less about cost and more about what they’ll look like on court. Naturally, it’s...

Back to School Check-In: How’s It Going So Far?

A new school year is underway for most students – in some form, anyway. While some schools have opted to re-open their doors, most are sticking with online learning, at least for now, with an eye toward returning to the classroom later in the year....

We Tried It . . . and We’re All Smiles Under This Mask

Here at SquadLocker, we can't stop talking about the UA Sportsmask. And we’re smiling because this mask scores in so many ways. It’s got you covered at every position:

Return to Play Webinar Hosted by SquadLocker and Augusta Sportswear...

SquadLocker’s Gary Goldberg and Augusta Sportswear’s Mark Botterill discuss increasing role of innovation and tech in safe return to play – Thursday, September 24, 2020

5 custom decorated items to add to your store in 2020 (other than...

One of the greatest benefits of your SquadLocker store is that it serves as a one-stop shopping “mall” for all your apparel essentials from school dress uniforms to sports uniforms and practice gear. But why stop there? Parents, kids, and community...

Get Personal with Apparel - The Difference Personalized Custom...

Research shows that when school spirit wear associated with a club, band, or sports team is worn, morale, along with the sense of belonging, is boosted. Personalization only adds to that sense of pride and comradery.

How To Start Your School's eSports Team

We all know that an ideal school environment is one where the interests, opportunities, and activities available reflect the needs of the entire student body. The latest way to accomplish this and be inclusive to even more students? The world of...

Chatting with Andrea and Dez - August Product Update

Join in the conversation with SquadLocker's Andrea Martone, Product Management Director, and Matt Desilet, SquadLocker's Director of Marketing as they chat about the past few weeks of exciting new features, company values, and more.

The ultra-creative sublimated face mask that has adobe's seal of...

Looking for a little light-hearted mask fun with some serious impact? Check out this Adobe-approved mask, created by Designers Jose Miguel Ramirez and Michael Kleinman.

5 Best Selling Baseball Uniform Brands to Outfit Your Youth Team

In all sports, youth and scholastic leagues take their lead from the professionals. From league administrators to the players themselves, people involved in youth and scholastic sports model their behavior after those who do it at the highest level.

What we can learn from the Charlotte 49ers football uniform snafu

Pity the poor Charlotte 49ers. Anyone who has ever had to order uniforms for a sports team knows that snafus are to be expected. But what could be worse than having your team’s uniform snafus make the headlines and overshadow the entire game? The...

Big Ten College Football Is Kicking Off!

Today, the decision made on Aug. 11 to cancel Big Ten college football for the fall season has been reversed. Get ready for kickoff on October 24!

Our top 3 mask picks for any activity

Whether you're running around town, running around the field, or running around the classroom, it's important to stay protected this year. But, with all the different kinds of masks out there, how do you know which one is best for you? Below are our...

The School Community: Building a Sense of (Remote) Belonging Online,...

K-12 Clothing’s co-founder, PTA-mom, and frequent speaker in this area, Debora Jones, and SquadLocker’s K-12 Account Executive with 25 years experience in supporting schools, Karen Silveira, gave valuable insights on the subject of building...

Full Webinar: Building a Sense of (Remote) Belonging - School...

SquadLocker Strategic Partner K-12 Clothing Launches 5 Episodes of...

Wesley and Debora Jones of K-12 Clothing host new podcast that offers practical tips and best practices to help PTAs, PTOs, and school staff in changing times

Hey Quarantine, Checkmate! How To Continue Your School Chess Club...

Even if your school isn’t in session in-person, doesn’t mean spirit teams or school clubs should come to a halt. When it comes to chess, there are many ways to keep the club alive and well while keeping students engaged and connected. Here are three...

“Make yourself irreplaceable”, With Tip Fairchild and Parveen Panwar,...

Why Flag Football is all the rage

5 Ways to Make Masks Cool for School

Have you seen the clever Wear a Mask posters from Israeli graphic artist Noma Bar? He brings fun to the otherwise pretty boring, yet important medical message that it’s the responsibility of each of us to wear a mask. We could all certainly use some...

Fundraising Made Easy via Your SquadLocker Store

Eliminating the chore of fundraising for sports organizations and schools is in SquadLocker’s DNA. We don’t charge fees. We make it easy for store admins to add a markup of 5%, 10% or 15% to all store items, and that markup gets mailed directly to...

What's holding back School Dress Uniforms from being awesome?

Branding is a key reason many schools require students to wear dress uniforms, so it stands to reason that you want your uniforms to look awesome. They should inspire confidence in the quality of your educational program. They should inspire pride...

What Really Matters to Youth Sports Coaches

Coaches serve the needs of their players – skill-building, strategy, etc. They also serve their organization, giving it a winning name even when it’s not a winning season. To accomplish all that, coaches need some things from their players in...

No 2 Logos Are Created Equal

Every logo is different – and that’s the point actually. Your logo is unique to your team, school, business or organization, identifying your brand among the crowd. When it comes to custom printing your logo on uniforms, gear, and other apparel,...

The Casted Podcast Welcomes SquadLocker’s CRO to Discuss the Power of...

Jeanne Hopkins shares how she has used podcasting to promote company expertise and humanize brands throughout her career

Booster Clubs Give Funds and Morale a Boost With an Easy Update

With many high school and college sports programs cancelled this fall, booster clubs across the country fear long-term financial setbacks for years to come. But, cutting other activities due to funding is not an option as students need social...

Lower risk sports may be allowed to play amid COVID concerns, but...

We are all doing the best we can to get our kids back into sports this fall – while doing everything we can to protect our players and staff from COVID-19. It’s now September, a month in which practice and play are usually in full swing. But what...

Live Webinar on Building Online School Community Hosted by...

Debora Jones of K-12 Clothing and Karen Silveira of SquadLocker discuss how to engage students and teachers with remote learning on Wednesday, September 9, 2020

Modernizing Custom Apparel: Out of Bulk and into ECommerce

Data just released by IBM in their latest U.S. Retail Index reveals that ecommerce growth is now five years ahead of expectations, thanks to the coronavirus pandemic pushing so many shoppers online. IBM predicts that for the year 2020, ecommerce...

5 Creative Design Ideas From Space Jam Jerseys

With the new Space Jam movie inching closer to its 2021 debut, lead Lebron James has revealed the new Tune Squad jersey designs and fans are mixed with emotions.  While in a school environment, we have brand guidelines and color swatches to stay...

Spirit Wear as A School Dress Uniform? Yes!

Schools adopt uniforms to increase public awareness and branding, ensure a coordinated appearance, support discipline and reduce distractions and bullying related to inequities in personal clothing. Uniforms are far easier and less stressful to...

Return to Play: Tips for Communicating with Parents, Players, and...

One of the biggest challenges with the COVID-19 pandemic has been ongoing confusion. Not knowing what the future will bring builds anxiety, virus or no virus. While kids are anxious to return to play (and, boy do we understand that!), parents are...

Easily Boost Engagement in Your SquadLocker Store with This Updated...

Want to boost the selling of your gear in your SquadLocker store? Our popular Roster feature – recently updated and renamed “Email List” on the dashboard – allows SquadLocker admins to easily announce a new store to their community. Admins love how...

Need a new logo for your sports organization? Here's how to pick a...

Every youth sports organization and team needs a logo (or two or twenty, depending!). But not just any logo will do. You need a visual symbol that people can instantly recognize. A design that looks appealing and has the power to show your...

Orange Blossom Baseball Scores a New Logo and a New Store

When you have the right players on your team, you can score big wins. This is a story about one of our great teammates – graphic designer Katie Murray – and how she hit a home run for Orange Blossom Baseball.  

Full Transcript: Return to Play Webinar - Part 2 - Guidelines

Return to Play Webinar - Part 2 - Guidelines

Watch part 2 of our webinar series on Return to Play. In part 2 of the Return to Play webinar series, SquadLocker CEO Gary Goldberg and Augusta Sportswear VP of Strategy Mark Botterill discuss guidelines for returning to play this fall. Read...

Responsible for an Organization's Apparel Budget? Here's 10 Terrible...

If you’re spending organization money, your organization expects you to spend wisely, especially if you’re buying something like branded apparel. If you make decisions that are, shall we say, imprudent, there will be costs. Not only will you have...

Return to Play: Operating Considerations

We’re still all in this together. Good thing, because dealing with COVID-19 is definitely a team sport.

Guidelines for Youth Athletes Returning to Play Focus of Webinar by...

In part 2 of the Return to Play webinar series, SquadLocker CEO Gary Goldberg and Augusta Sportswear VP of Strategy Mark Botterill discuss guidelines for returning to play this fall

The next big thing in practice gear

We get it. You’re on the fence about the season. You aren’t sure if you’ll even have one. Whatever the schedule looks like, you know darn well that procedures on and off the field, court or rink will be very different than in the past. But the one...

SquadLocker Lands Jim Day as VP of Operations

Operations and supply chain veteran Jim Day joins the company as it expands operations and inventory supporting demand for affordable custom apparel and masks

Return to Play: COVID Risks and Legalities for Team Sports

Youth sports isn’t all fun and games. Anyone who manages a youth sports organization knows that there are potential liability issues that must be addressed. Plus you have to comply with federal, state, and local regulations. Risk management is the...

Return to play: When is the right time to return?

When? That’s the big question, isn’t it? We all want to return to play – boy, do we miss our teams! But should we? As much as we want our kids to get back to all the benefits of team sports, and as much as we miss cheering them on, their health and...

The best social media platforms for promoting your team's spirit wear

You’ve put a lot of thought into stocking your online store with fabulous spirit wear. You don’t want it gathering dust on your virtual shelves, you want it out there in public where it can do its magic – showing off your team’s brand and helping...

Managing your Brand through Custom Apparel

You could simply order a big inventory of uniforms or various types of spirit wear, then hand them out with colored markers and let your community custom-decorate their own. You might get some pretty amusing results. But branding for schools and...

How Color Affects the Look of Your Logo

Your team colors are official. They are the foundation of your logo. You’re not going to wake up one morning and decide your logo should be orange and gray if it’s always navy and gold. But that doesn’t mean you can’t make minor adjustments to...

Order Delivery: Our Favorite No-Contact Sport

No touching, please keep your distance. As most of us headed home to self-quarantine for the COVID-19 pandemic, stores closed. Online shopping, already popular, surged. Stuck-at-home purchasers were thrilled to have an easy-access outlet for their...

Most Common Issue with Ordering School Uniforms - And How to Avoid It

Ordering school uniforms to outfit your students is no easy feat – for you or the parents you serve. The biggest issue is the sheer inconvenience.

Team Fundraising: Expectations vs. Reality

Team fundraising. You can’t escape it. Teams always need money, whether we’re talking school sports, the robotics club, or an entire youth sports organization. New equipment, travel, scholarships and the like all require resources that often just...

The Biggest Problem with Sports Uniforms (And How You Can Fix It)

If you’re in charge of uniforms for a youth sports organization or school, you know how important it is to get everything right. Exactly right. After all, uniforms don’t just identify players during the game, they are the very symbol of who you are...

3 Main Types of Apparel Decoration & How They Affect Your Gear

Without custom decoration, sports apparel is just clothing. Generic. Uninteresting. Not exactly the image you want to project on or off the field. So, one of the most important decisions you’ll need to make as you select uniforms and spirit wear for...

7 Tips for Picking the Perfect Spirit Wear

No one knows yet what the coming school year and sports seasons will look like, but one thing’s for sure: they will be way better and a lot more exciting if everyone is outfitted in exceptional spirit wear. After all, we’re all in this together,...

SquadLocker and Augusta Sportswear Brands Host Webinar on Youth...

SquadLocker CEO Gary Goldberg and Augusta Sportswear VP of Strategy Mark Botterill discuss implications of returning to play this fall

Full Transcript: SquadLocker and Augusta Sportswear Brands Host...

Tip Fairchild: From Sports Pro to Sports Apparel Coach

We’re pretty proud of all our team members here at SquadLocker – we know we’ve put together a winning combination. But we’re extra proud when one of our teammates is singled out for their special accomplishments. Take Tip Fairchild, for example. ...

SquadLocker Honored with 2020 Manufacturing Award from Providence...

In PBN’s seventh annual manufacturing awards, SquadLocker recognized for emerging manufacturer in 2020

SquadLocker Releases Return to Play e-Book to Help Get Youth Back to...

Compilation of tools and resources aims to help athletic directors and coaches create their own Return to Play plan

Return to Play: What’s Your Plan?

We are all eager to return to sports play, but nobody wants to jump the gun or set a schedule that could worsen the spread of COVID-19. Health and safety precautions must be top of mind so players, parents, and coaches all feel comfortable moving...

What Makes a Great Logo for Decorating Sports Gear?

It’s your logo – known to everyone associated with your school or team. That instant recognition is good, because it sparks team pride and a sense of unity among players, coaches and fans. So it makes perfect sense to use your logo to decorate all...

SquadLocker CRO Joins Top Marketing and Sales Leaders at Revenue...

SquadLocker’s Jeanne Hopkins is presenting on importance of customer success particularly as businesses adapt to a new world

Designing a Logo You’ll Love from Scratch

Most of the time, our SquadLocker customers have an existing logo they want to use to decorate their sports gear. But, what if you don’t? No sweat. Our crackerjack graphic design team is here to help you create a snappy custom logo from scratch....

You Go, Girl!

A uniform is a powerful thing. Last yearGlamour magazine published a look back at early women’s sports uniforms, describing styles that were initially uncomfortable and outright sexist and noting that women’s sports gear has finally become more...

SLMA Radio Welcomes SquadLocker CEO as Special Guest

How to Be a Hit with Your New Team

Every year, returning to play as school gets underway again is exciting. Especially this year. You’ve been separated from teammates, at least in an up-close physical sense, and the rules relating to contact and health safety will make this season’s...

Team Fundraising the Hands-Free Way

What a relief to know that teams from the pros to youth sports will be back in action soon – even if play does look a bit different thanks to COVID-19 precautions. But here’s the thing. Your team (or organization, or school) needs money to return to...

Taking Your Logo from Poor to Score!

Decorated uniforms and spirit wear are a sign that you mean business when it comes to team sports. You’re playing to win, and cheering on your players. You love your team, whatever the age or level of play, and you’re proud to show it. You need a...

Athletes. Listen Up! Academics Are Important.

This is a guest post written by Zack McGee of Grant-Tutoring.com.  You can follow @GrantTutoring on Facebook, Instagram, and Twitter. Millions of kids across the United States dream of becoming a college athlete. When you get to high school, you are...

SquadLocker Now Collecting State Sales Tax for Orders

SquadLocker is responsible for collecting all applicable sales taxes from customers and remitting such sales taxes to the appropriate taxing authorities in each state. Beginning July 1, 2020, SquadLocker will begin collecting sales tax for orders...

Youth Sports Help Shape More Successful Adults

It is easy to make a list of benefits youngsters derive from playing sports. Or is it? You might be surprised to find that the list is quite a bit longer than you imagined. The topic has been studied over and over again, so there is plenty of...

SquadLocker’s Gary Goldberg Featured Guest on CEO Crossing Podcast

SquadLocker’s co-founder talks about hurdles and lessons as SquadLocker disrupts team uniforms and gear market to make life easier for athletic directors, coaches

SquadLocker and 8to18 Digital Host Back-to-School Panel Discussion to...

Webinar on Wednesday, June 17, 2020 features digital tactics and tools to keep your school community engaged and safe in COVID-19 era while boosting spirit and funding 

Staying Safe as We Return to Play

How are we to play it safe as we return to sports play? It’s the big question on everyone’s mind these days as we emerge from isolation and head back onto the field or court. It is so exciting to finally reconnect, but health officials are concerned...

Returning to Play – How Will It Feel? What Will It Mean?

We’re getting our lives back, bit by bit. For sports enthusiasts of all ages that means a return to play. This is exciting indeed, especially for youth that have been kept away from their friends and teammates as well as their favorite sports. But...

Volleyball Uniforms: What’s Hot for 2020?

A new volleyball season calls for new uniforms. Uniforms do more than display your team identity, they show team pride and make a statement – you’ve chosen a winning look because you’re here to win.

Field Hockey Uniforms: What’s Hot for 2020?

A new field hockey season definitely calls for new uniforms. It’s a matter of team pride to take the field in a winning style that says your team is serious about playing to win.

Soccer Uniforms: What’s Hot for 2020?

A new soccer season calls for new uniforms. It’s all about identity – looking your best while playing your best to outscore the opposing team.

Football Uniforms: What’s Hot for 2020?

A new football season calls for new uniforms. It’s a matter of team pride to look your best while playing your best to vanquish the opposing team.

The Perfect Uniform, One at a Time

Here at SquadLocker we love to talk about how sports uniforms build team and individual pride, because it’s true. But what if your uniform is a hand-me-down or a leftover, “decorated” with duct tape? We’re not talking about sand lot ball here, we’re...

Are you missing out on convenient sport uniforms?

We are all accustomed to one-stop shopping these days, and we love the convenience. The fewer places we have to go -- or online sites we have to visit -- to get what we need, the better. Is your SquadLocker store as convenient as it should be for...

SquadLocker Drafts Jeanne Hopkins as Chief Revenue Officer to...

Jeanne Hopkins brings 30 years of experience in data-driven metrics, team building, and customer experience to help coaches, athletes, and fans easily acquire custom apparel 

10 Tips to Boost Engagement in Your SquadLocker Store

Now that you have set up your team’s store on Squad Locker and chosen your inventory of gear and spirit wear, you want to get the word out. Before you go live, though, double-check to be sure you’ve include all the inventory your players and...

Showing Your Spirit Builds Sense of Belonging

We talk about teamwork all the time -- at work, in sports, at home. What Mom hasn’t used the “teamwork” pitch to goad her teen into helping do the dishes or mow the lawn? Teamwork enables us to do more, and do it better. In most sports and the vast...

Pajama Party!

From Walmart to Nordstrom, online retailers say pants are out but tops are hot. You had to know this would happen. Stuck at home, everyone turned to video conferencing with friends, family, and co-workers and quickly realized that no one could see...

Choose Polyester for the Most Comfortable Community Mask

Polyester fabric for face masks? Yes, and here’s why. When choosing a mask that is right for you and your team it’s important to consider several different characteristics that can affect the way your choice will feel and perform. One key...

Athletic Face Masks - Fit, Moisture Wicking, and More

Sports enthusiasts of all ages and skill levels know one thing for sure: if the clothes you wear aren’t comfortable, you can’t perform at your best. Fabrics that are breathable keep you cool and comfortable no matter how hard you play or how much...

Are Stylish Custom Face Masks Safe For Covid?

We used to think only the bad guys wore a mask, to hide their identity. But now, thanks to the coronavirus pandemic, community masks and face coverings have become a sign of safety, caring, and concern. Family, friends, neighbors and co-workers, we...

Press Release - SquadLocker CEO: ‘We Aspire to Be the Brand Name of...

Originally published by AmericanInno

SquadLocker Attracts $20 Million Investment To Support Continued...

ABS Capital Partners drawn to Company's unmatched customer experience, lucrative channel partners, and impressive management team. WARWICK, R.I., Feb. 25, 2020 /PRNewswire/ -- SquadLocker, a leading provider of online tools and services for teams...

Karen Silveira Joins SquadLocker to Lead School Uniform Initiative

Originally published on PRNewswire

SquadLocker Adds Uniforms To Online Stores Just In Time For Hoops...

Originally published on PRNewswire

SquadLocker Coach Of The Year 2019 Finalist: Aaron Rouselle

We'd like to give a shout out to Squadlocker Coach of the year Finalist, Aaron Rouselle - Coach in Rising sun, MD  

SquadLocker Coach Of The Year 2019 Finalist: Dan Duest

We'd like to give a shout out to Squadlocker Coach of the year Finalist, Dan Duest - Coach in Hopedale, MA  

nation.academy Names SquadLocker Exclusive Adidas, Merchandise Partner

Charleston, SC – nation.academy today announced it has entered into an exclusive retail relationships with SquadLocker to provide its staff, players, parents and fans adidas equipment and merchandise for its multisport academy that includes...

SquadLocker Coach Of The Year 2019 Finalist: Lauren Bouchard

We'd like to give a shout out to SquadLocker Coach of the year finalist, Lauren Bouchard - Coach in Hopedale, MA  

The Industry's Fastest Single-Unit Custom Gear Delivery Service

Originally published on PRNewswire

SquadLocker Coach Of The Year 2019 Finalist: Walt Jackson

We'd like to give a shout out to Squadlocker Coach of the year Finalist, Walt Jackson - Coach in Springfield, MA  

SquadLocker is Excited to Announce Our Coach of the Year 2019!

Tim Perry Head Football Coach and AD | Wetumpka, Alabama "Tim Perry is the Head Football and Athletic Director at Wetumpka High School in Wetumpka Alabama. Coach Perry has been the coach at Wetumpka since 2012 and has done a great job. In 2017 he...