Promote Your Apparel Store Like a Pro: 4 Easy Ways to Spread the Word
Promoting your apparel store increases awareness and improves sales. It’s a simple concept, the more people that know about your store and what you offer, the more people are likely to shop there.Read More
Thank You, Teachers: National Teachers' Day
National Teachers' Day has arrived, and we at SquadLocker want to take a moment to celebrate all of the kind, hardworking, and patient teachers out there. Teachers work tirelessly as mentors to our children and help us create a beautifully diverse...Read More
5 Ways SquadLocker Goes Green
At SquadLocker, we believe that everyday should be Earth Day and we’re making changes every day to do our part. As a business and custom apparel provider, we understand the impact our business can have on the environment. To do right by our...Read More
Custom Backpacks for the EAT PLAY LEARN Program
This week the City of Providence announced the return of the EAT, PLAY, LEARN, summer program. This summer program takes place in Providence, Rhode Island to provide free summer meals, quality recreation opportunities, and summer employment to...Read More
Celebrating Women Making History at SquadLocker
Women's History Month is an annual celebration observed in March in many countries around the world. The event is dedicated to recognizing the contributions and achievements of women throughout history and in contemporary society.Read More
SquadLocker Celebrates Uniform Day with SquadGEAR™ Sublimated...
A uniform may just appear as material and stitch work but its value is transformative. Not only does a uniform help identify players on the team and shows equality among players in action and on the bench. The uniform brings teams together win or...Read More
SquadLocker Announces CEO Transition
SquadLocker today announced that George Overholser has been appointed Chief Executive Officer (CEO). Overholser succeeds Gary Goldberg who will transition to a President and Founder title, effective today.Read More
SquadLocker & HEADstrong Foundation are Teaming Up for Giving Tuesday
When presented with a challenge so great it could consume you, what do you do? How do you raise your game?Read More
Fighting Breast Cancer: Thank You to the Squad
SquadLocker, like many organizations was on a mission to support the fight against Breast Cancer last month. With 1 in 8 women in the United States diagnosed with the disease in her lifetime, this disease has touched so many of our friends and...Read More
SquadLocker Custom Apparel & PlayyOn Sports Community Software: No...
'Necessity is the mother of invention,' and that's how SquadLocker and PlayyOn were born.Read More
SquadLocker and Perfect Game: Baseball is #1 Reason I Love My Job
When I joined SquadLocker I was a broken-down, ex-Pro Baseball player. All I had was a business degree paid for by MLB and a desire to work hard. And I found myself on the doorstep of what would be the start of a new chapter in my life, a career in...Read More
SquadLocker & STEM Fuse: The Evolution of Sports Teams in School
Whether you are an educator trying to keep up with building skills for students that will last, or a video game enthusiast excited about eSports - get excited about STEM Fuse.Read More
SquadLocker Supports Special Olympics Rhode Island on the Course
Warwick, RI – September 1, 2022 – SquadLocker, a leader in custom apparel, is on a mission to help everyone realize their full potential through the power of mentorship, inclusion, and community. This week, the SquadLocker team went all in to...Read More
SquadLocker Is Teaming Up with the You Can Play Project
Warwick, RI, June 23, 2022 - SquadLocker, a leader in custom apparel is on a mission to help everyone realize their full potential through the power of mentorship, inclusion, and community. In this latest effort, the custom apparel technology...Read More
Fundraising with SquadLocker
Have you ever wondered if there was an easier way to raise funds for your organization? We certainly have.Read More
Year in Review: 2021
And just like that, another year has come and gone… well, almost gone.Read More
How to Get the Right Uniform Fit: Spring Sports Edition
SquadLocker takes the stress out of ordering, managing, and distributing custom gear for your team, and we want to do the same when it comes to determining which sizes of sportswear are right for you and your team. Brands’ sizing can vary and that’s...Read More
Gearing Up for a New Season: Insights from a Pro
When it comes to youth sports, I want kids to be kids. It’s not about wins and losses – sports are about having fun. About inclusion. Fun is what I remember most from the early days when I was a kid learning to play.Read More
Women’s History Month: Women in Sports Timeline
There once was a time that women were not allowed to play team sports, officially anyway. After all, it wasn’t very ladylike. And, believe it or not, women were once considered “too fragile” to run the distance of a marathon.Read More
SquadLocker Delivers Custom Apparel for West Side Youth Basketball’s...
SquadLocker releases case study on how West Side Youth Basketball received all gear through the company’s MVP program for 48 teams, including 96 coachesRead More
Is Your School Uniform Provider Changing with the Times?
Buying behavior has changed a lot over the last year with online buying predominantly preferred over in-store shopping. This has prompted many schools to re-evaluate their apparel options so that parents are able to buy online at any time that’s...Read More
Inspirational Quotes from Black Sports Icons
As much as we all love to play various sports as kids, few of us are good enough to win a college scholarship, let alone become a professional in our sport. Even fewer go on to become true sports legends – athletes who inspire us, people we want to...Read More
[INFOGRAPHIC] Coaching during COVID
COVID-19 has definitely changed a lot of the way we do things, especially when it comes to playing sports. But are there any real numbers behind what we're hearing and seeing? SquadLocker is here to tell you - YES! We conducted a survey of over 600...Read More
Unlikely School Fundraising Partners: Service Organizations
Rotary Clubs and similar service organizations can be great fundraising partners for PTA, PTO or school groups. The goal of service organizations is to be of service to others, and schools need support!Read More
How to Start a Peer Mentorship Program in Your Organization
The more you think about all the benefits that can accrue from peer-to-peer mentorship, the more it makes sense to start a program of your own. One of the things kids have missed most during the pandemic is the close relationships they have with...Read More
We Tried It: The North Face Everyday Insulated Jacket
Wet and Cold? No sweat, say the pros. We’re warm and dry! Nobody knows sports and athleisure gear better than pro ball players, right? So our two resident experts – Tip Fairchild (formerly baseball) and Dan Koppen (formerly football) -- recently ...Read More
Pinewood Preparatory Sports and Club Apparel Program Gets Efficiency...
SquadLocker releases case study on Pinewood Prep mastering brand control and collaboration of custom apparel for 35 athletic and 30 academic/special interest teamsRead More
Here we are celebrating Black History Month, which naturally gets us to thinking about diversity in sports. Not the biggies like baseball, basketball and football, but the myriad lesser-known (at least in some circles) sports. Take lacrosse, for...Read More
Top 10 Virtual School Fundraisers
Halfway through the school year, many PTAs and PTOs are struggling with new fundraising ideas. Virtual events aren’t going away in 2021, but fortunately, there are many creative fundraisers that are working well for school communities today. Hosts...Read More
Create a Custom Apparel Capsule for Black History Month
Custom decorated apparel is the ultimate awareness-builder. It carries a special message for all to see, in words and/or images. What could be better than that? Apparel that not only bears a captivating design but comes with its own backstory.Read More
Youth Mentorship + Fundraising = Leading by Example
At SquadLocker, we’re thinking a lot about youth mentorship these days. There’s more than one way to mentor youth -- either an adult mentors a child, or youth peers mentor other youngsters. The process of mentoring itself is about people helping...Read More
Customer Spotlight: Any Given U
Created by fans, for fans who share a passion for the greatest sport in the world, Any Given U is dedicated to college football. The enterprise is for fanatics to casuals, arm chair quarterbacks to football geeks and everyone in-between.Read More
The Benefits of Peer-to-Peer Mentorship
Our youth have lost so much social interaction throughout the pandemic, especially kids who have missed out on playing their beloved team sports. One way coaches can help young athletes resume meaningful relationships is through peer-to-peer...Read More
5 Proven Fundraising Ideas for Title I Schools
Schools that have at least 40 percent of children from low-income families are eligible to use Title I funds to operate schoolwide programs. But, it’s never enough to ensure all children meet state and academic standards. Interestingly, Title I...Read More
A Career Path Through Esports?
Hey, parents, is your kid so consumed with esports he (she) doesn’t want to play traditional sports? Well, consider the fact that Shaun White’s parents might have wished he would do something less “frivolous” than skateboarding and snowboarding....Read More
4 Ideas for Giving Back to Your Community with Spirit Wear
Community. It’s the reason we created SquadLocker – to help schools and youth sports organizations develop a stronger sense of community through easily accessible, custom decorated spirit wear, uniforms and gear. But sense of community goes beyond...Read More
Customer Spotlight: Elite Force Performance
No matter the sport, becoming a great athlete takes great training and commitment, but what’s the best approach? Popular opinion points to personalized training yielding the best results.Read More
Former Senior Marketing VP of Under Armour Joins SquadLocker’s Board...
SquadLocker welcomes Jim Mollica who brings 25 years of experience in digital marketing, media, and partnerships to advance custom sports, school apparel companyRead More
K-12 Teacher-Parent Communications Need Work?
Usually, K-12 teachers go into education because they are great at connecting and engaging with students. And, their training is focused on student learning and supportive methodologies all around students. But what about when it comes to...Read More
7 Complaints About Online Custom Apparel for Schools (and Why You...
Call them objections, call them complaints. Misconceptions about online custom apparel -- or a bad experience with the wrong type of store -- can keep your school from enjoying the serious benefits of an online store.Read More
Boosting Participation in Youth Sports [+ INFOGRAPHIC]
As adults, one of the things we love about youth sports is the many ways participation benefits kids later in life. Knowing that, we want to do everything we can to encourage all kids to find a sport they love and then get out there and play. So...Read More
On The Whistle Podcast | Amplifying Underrepresented Voices in Sports
An unlikely rower from Mount Holyoke became an Olympic athlete.Read More
Schools Build Brand Awareness with SquadLocker
SquadLocker online custom apparel stores are helping schools to build their brand and increase morale, which can be challenging today as communities are distributed with remote learning. Additionally, when various departments – from alumni...Read More
5 Ways to Spice Up Learning with Digital Scavenger Hunts
Screen fatigue is running rampant for many, but it’s particularly real for teachers and students. Supported by SquadLocker, the Multipurpose Room podcast is hosted by strategic partner K-12 Clothing, a PTA-Dad created business that provides...Read More
SquadLocker’s New Past Our Prime Show Welcomes Winning Head Coach for...
Past Our Prime lively sports podcast takes listeners into the locker room by hosts, former New England Patriot Dan Koppen and minor league pitcher Tip FairchildRead More
African American pioneers in sports
As we celebrate Martin Luther King, Jr. Day in January, we look back on the innumerable accomplishments of African Americans throughout our country’s history. Here at SquadLocker, we have a special affinity for sports, of course, so we thought we’d...Read More
5 Common Complaints About Online Custom Sports Apparel, and Why...
Custom sports apparel is the foundation of every team’s “presence” – uniforms, practice kits, team gear, and even spirit wear literally show the flag, decorated with your school or league logo and colors. But while custom apparel is a must for every...Read More
The Ultimate Glossary of Terms: Online Custom Apparel
What, exactly, does that word mean? School administrators, coaches, team managers and others responsible for outfitting students and sports teams are certainly experts in your own field, but maybe not so much when it comes to the lingo of apparel...Read More
7 Inspirational Quotes for Students and Athletes
We could all use a little inspiration from time to time, especially now. Here are 7 quotes from great minds to help motivate and inspire the students and athletes in your life.Read More
SquadLocker Exhibits Virtually at LaxCon 2021
SquadLocker meets online with lacrosse coaches and officials at LaxCon to outfit teams with custom uniforms and gear via unique apparel solution, January 15-16, 2021Read More
Hassle Free Spirit Wear for Fastpitch Softball
SquadLocker is happy to be outfitting California Raiders Fastpitch Softball with custom spirit wear and apparel!Read More
On The Whistle Podcast | Penance to Mission: Shaping the New Face of...
It all started at a keg party on the Georgetown campus. Paul Caccamo and scores of his friends were celebrating his graduation until the police showed up. In a turn of events worthy of Les Mis, a passing Jesuit priest convinced them to let Paul go...Read More
Coaches Guide to Attending Virtual Events
Who would have thought this time last year that we’d be primarily engaging with partners, parents, students, and more all through video conferencing. Our lives have shifted from on the field or court to on, in most cases, Zoom. And with this shift...Read More
Getting Dad involved in the PTA
The first male president of the national PTA did not take office until 2009 when only 10% of national PTA members were men. Why don’t more men get involved and how can we change that to enrich our children’s education?Read More
Soccer Coaches Connect with SquadLocker Virtually at 2021 United...
SquadLocker’s unique direct-to-player sublimated uniform solution featured in digital booth, January 11-15, 2021Read More
SquadLocker is School Approved [5 NEW REVIEWS]
Department heads and directors at schools big and small have hectic and demanding schedules, and they are recommending SquadLocker custom online apparel stores to ease the pain of providing uniforms, athletic gear, and spirit wear for all school...Read More
SquadLocker Exhibits Virtually at American Baseball Coaches...
Collegiate baseball coaches from ABCA meet with SquadLocker regarding its custom uniforms and apparel in virtual booth, January 7-9, 2021Read More
On The Whistle Podcast | Front Row Seat: Greed and Corruption in a...
What began as an amazing entrepreneurial adventure in youth sports ended under a federal investigation. Steve Griffin tells the whole story in his book Front Row Seat: Greed and Corruption in a Youth Sports Company. I dive deep into the personal...Read More
SquadLocker Named as Official Partner of US Lacrosse NTDP
SPARKS, Md. — SquadLocker, a leading provider of online tools and services for teams and organizations to manage custom apparel and equipment purchasing, has been named an official partner of the US Lacrosse National Team Development Program...Read More
We Tried It: Russell Essential Tee
Comfort is in, no matter what you’re doing! That was one of the first lessons we all learned from the pandemic, as we closed the closet door on uncomfortable going-to-the-office/classroom attire and adopted our new athleisure look. We’re sticking...Read More
We Tried It: Pacific Headwear Snapback
You can’t have just one hat! Headwear is a wardrobe essential, no matter what you’re doing. Athletes and fans want caps that coordinate with their colors and looks that match their mood. That makes headwear essential inventory for every SquadLocker...Read More
7 New Year’s Resolutions for Coaches and Athletes
We laugh at making New Year’s resolutions. Yeah, right, we say. Our intentions are good, but our follow-through? Not so much. But with 2020 officially in our rear view mirror (and not a moment too soon!), we all hope 2021 will be a major...Read More
Equality in Sports: Women in a Man's Game
Will 2021 be the year? That is, the year that women finally achieve equality in team sports?Read More
Schools Love Having Their Own Online Apparel Stores
SquadLocker allow schools to have their own custom online apparel stores so their students, families, staff, and alumni can directly purchase any spirit wear, team gear, PE kits, sports uniforms, and dress uniforms they need. Many schools using...Read More
On The Whistle Podcast | What I Learned About Management on the Ice...
Always a player that played to her strengths, building them to their full capacity, Erika Lawler won 3 national championships and a silver medal in the Olympics for ice hockey.Read More
Gamifying Your School Curriculum
Does your school community have Zoom fatigue? Looking to start off the new year with a bang by boosting online learning and engagement? Turning a school lesson plan into a live virtual game show can be an effective learning tool. It’s also a great...Read More
Treat Yourself: 7 items you wish you had gotten for the holiday (but...
We call Overtime! The officials here at SquadLocker have whistled up a fresh, new opportunity to get that one thing (or, let’s be honest here, those several things) that no one gifted you this holiday season.Read More
12 Holiday Movies Students Can Enjoy During Winter Break
I know, I know - many of us have been stuck at home for months and seen more movies than can be comprehended. If you’re looking for ways to keep kids active during this winter pandemic, we’ve got that covered too. That said, it’s still winter time,...Read More
The 9 Best Podcasts to Listen To for Youth Sports Leaders
Listen up, people! Podcasts have been popular for several years. You can listen and learn when you’re on the go or when you’re hanging on the couch. And what with the pandemic and resulting loss of in-person presentations, podcasts have become a...Read More
What Customers Are Saying about Launching SquadLocker Stores
Thinking about setting up a free online custom apparel store for your school community or sports league? It’s super simple to launch a SquadLocker store as is the process for everyone to select, purchase, and directly receive custom uniforms,...Read More
On The Whistle Podcast | Sports Journalism Lessons Learned From...
Growing up Quaker meant learning to sit still, be quiet, and surreptitiously practice sign language with your friends. Today though, silence, mindfulness, and living in the moment — all the things that happened in the Quaker meeting — have taken a...Read More
Undeniable Proof That You Need A Youth Sports Uniform Expert
Your team has worked so hard to return to play. They are so ready! But are their uniforms ready to play?Read More
The Year of Creativity for Schools
2020 may have been the year of COVID, social distancing, cancelled in-person events, and remote learning and working, but it’s also been the year of creativity. We have been more creative than ever to keep our lives going as “normally” as possible.Read More
Hip Hop Hockey: 7 Times Rappers Wore NHL Jerseys
Looking for a unique holiday gift for the hockey fan in your life? Last month, Adidas pulled on the nostalgic strings of hockey fans everywhere, releasing Reverse Retro, a collection of throwback jerseys from all 31 NHL teams - with modern twists. ...Read More
What’s the Scoop with SquadLocker Shipping?
When you need your custom uniform or other apparel fast, nothing is more frustrating than backordered items, long shipping times, and waiting. To address these issues, SquadLocker offers our MVP line – the most popular team gear and uniforms –...Read More
Do You Speak Millennial, Gen X, and iGen?
Five generations are active in today’s economy, and that has led to increasing complexity in communications among these cohorts, with particular challenges among the various generations of parents and caregivers in schools and PTAs.Read More
On The Whistle Podcast | The 3-Track Approach to Social Integration...
We aren't just playing games. Youth sports is also about social impact, character development, and growth into adult life.Read More
26 Stats That Answer: How Will the COVID Vaccine Change School and...
To vaccine or not vaccine, that is… one of many questions for the upcoming new year. And whether there is or isn’t, will kids return to school? Sports? Gatherings? Practices? What does or will return to play look like? The questions are endless. And...Read More
7 Ways to Keep Kids Active During a Winter Pandemic
We’ve heard all about the at-home exercises adults are investing in. Virtual yoga sessions, buying Pelotons, you name it. But what about kids? Our recent chats with coaches found one of their biggest concerns is how their athletes will progress with...Read More
SquadLocker exists to support innovation and a winning experience for sports teams and fans. We know that when someone has a really great idea, you just naturally want to pick up on it for yourself. So when we saw how Champion is partnering with Fan...Read More
Digital Coupons - a Quick Guide for School Administrators
Whoever would have thought that digital coupons could be such a versatile tool for school administrators? Or that they would be so popular with all those people you aim to please?Read More
Can Fundraising Help Save Your Youth Sports Organization?
Fundraising. It’s not just for “extras” anymore.Read More
On The Whistle Podcast | Building a Coaching System That Can Change...
In youth sports, we talk a lot about changing the world. But once kids leave the field, how are they changed? Are they any different on the ride home in the minivan than they were when they arrived?Read More
SquadLocker’s Top Notch Logo Design Service, and It’s Free
The look and quality of your logo plays a huge part in how satisfied customers are with their custom apparel items. Have you delayed getting new custom apparel for your team, school, or sports league because your logo needs updating? Or maybe you...Read More
SquadLocker Releases All Season 2021 Catalog for Custom Sports Apparel
New SquadLocker catalog boosts new sports uniforms, spirit wear, and coaches custom apparel for leagues, teams, and schools prepping for 2021 seasonRead More
How to Choose a School Uniform Provider
The fact that your school requires uniforms demonstrates you care about your brand as well as your students, in the classroom and elsewhere. The source you choose to obtain those uniforms will reflect directly on your school, through the apparel...Read More
5 Asks to Support Teacher Well Being
Over the last year, many of the conversations around the dramatic changes we’ve seen in education have centered around the impact on students . What about educators?Read More
23 Stats On How Our Neighborhoods Have Changed Before & After COVID
The glue that once held communities together — schools, festivals and events, parties and social gatherings, sports — have all been impacted by the pandemic and have shifted the way we look at and feel about our communities. But that community is...Read More
Putting Your School Fundraising Dollars to Good Use
School fundraising has become a fact of life, for private and charter schools and even for public K-12 schools that are increasingly and chronically short of money.Read More
Perfect Items to Add for Last Minute Holiday Gifts
Order by December 6 to assure delivery by Dec. 24!Read More
7 Tips for Starting A Youth Sports League in Your Community
If you saw our recent post on finding the best youth sports organizations in your community, you know that there's a lot that goes into a great league. But what if you went through your local leagues and came up empty? If you're truly passionate...Read More
What Customers are Saying About Hassle-Free Custom Apparel Ordering
SquadLocker’s concept of providing online apparel stores for every school and sports community began with the desire to help teachers, coaches, and parents teach more, coach more, and live more.Read More
Digital Coupons - a Quick Guide for Youth Sports Organizations
One of the many reasons YSO admins love SquadLocker is that we make everything so easy. We know you have a lot of details and a lot of people to juggle, and the last thing you need is more confusion and paperwork just to get your team outfitted in...Read More
On The Whistle Podcast | How to Thrive as a Woman in Sports
How do you thrive in adverse situations?Read More
Backing Your PTA’s Mission through Diversity
PTAs spend a good deal of time strategizing, planning, and implementing fundraising events. Do your events and fundraisers support the overall mission of the PTA’s strategy for your school community? How do you formulate a strategy and ensure your...Read More
SquadLocker Joins MassTLC as New Member
SquadLocker to utilize MassTLC for talent recruitment and expanding collaboration and visibility with Massachusetts tech communityRead More
We Tried It . . . and You Gotta Get This Anorak
he Under Armour Terry Fleece Anorak is a must-have for every wardrobe. It’s light and comfortable for exercising, toasty enough for hanging out with friends, outdoors or inside. Wear it alone, or layer it. Your team’s going to love this anorak,...Read More
4 Tips To Identify the Best Youth Sports Organizations in Your Area
The data from a recent Sports + Community survey we conducted paints a compelling picture: involvement in sports brings people together, nurtures connections, and increases happiness. So now that the benefits are clear, how can your or your child...Read More
Thanksgiving 2020: Turkey? Yes! Turkey Bowl? No.
The latest victims of 2020? Turkey Bowls, aka high school football games held either on Thanksgiving or during Thanksgiving weekend. Even if not an official school game, many friends and family come together as a community event to keep the...Read More
What We're Thankful for in 2020: 5 Groups of People We Couldn't Do...
It has been a challenging year for all. Cancellations, disappointments, changes, and newfound fears have all been at the forefront. Today, we focus on what we are thankful for over the past year. At SquadLocker, we are grateful the company has grown...Read More
6 Ways to Personalize Baseball Uniforms
You custom-decorate your baseball uniforms so that your team is instantly recognizable. Your colors and your logo give your players a professional look and distinguish your team from all others. Make no mistake about it, this is our team, and we’ve...Read More
6 Ways to Personalize Softball Uniforms
Girls just want to have fun. (So sang Madonna.) And from the time they are little, girls have the most fun when they are doing something together. What better way than softball? Girls (and ladies) can have a great time together and show off their...Read More
What 5 Reviews Say about SquadLocker’s Quality
SquadLocker’s unique and proprietary world-class technology allows us to customize any one apparel item rather than print in bulk. Consumers, including coaches, teachers, athletes, students, parents, and fans, are able to select and purchase the...Read More
On The Whistle Podcast | 25 Years of Winning
“If everyone played baseball like Cumberland Americans, this would be the greatest game.”Read More
[NEW DATA] Building Communities Through Sports During COVID-19
A look at how sports are shaping communities during COVID-19Read More
5 Ingredients for a Profitable Holiday Cookbook School Fundraiser
Do you have family recipes and favorite dishes to turn to this holiday season? It’s the perfect time of year to plan for special meals and cooking with family.Read More
SquadLocker Earns 2020 Business Excellence Award from PBN amidst...
Despite pandemic, SquadLocker sees growth with producing 250,000+ masks, easing arduous process of acquiring custom uniforms and apparel including no contact deliveryRead More
11 Amazing Black Friday Statistics [New 2020 Data]
The biggest shopping weekend of the year is almost here. Is your SquadLocker online custom apparel store ready?Read More
Top 5 Items for Team Swag [HOLIDAY EDITION]
Who isn’t more than ready for the holidays?! This has been the year from – well, you know – and we all need a big dose of good cheer. A really big dose. And what scores better than anything else when it comes to lifting our spirits?Read More
Catch Up On What You Missed: School Fundraising Webinar with K-12 &...
Panelists, Debora Jones of K-12 Clothing alongside Rebecca Yaffa & Joe Denomme of GooseChase take you through how to plan your school fundraising event, get maximum attendees, create fun and interesting missions, and the many ways you can fundraise...Read More
Our Top Picks for New Track and Field Uniforms
Running, jumping, throwing – whatever their personal event, every member of your track and field team needs apparel that works as hard and performs as well as they do. But that’s not enough, because all that work deserves a uniform that looks great,...Read More
On The Whistle Podcast | Full Court Peace: Playing One Sport as One...
In Northern Ireland, soccer led to rioting and violence between Protestant and Catholic boys. But could basketball be different? One man thought so, and he created a team of Catholics and Protestants together.Read More
School Trivia Night: It’s All about the Questions
School trivia nights can be a great fundraiser, but how can it be easily done in today’s virtual world? How do you make it fun for all while raising money for your school? It’s all about the questions.Read More
Our Top Picks for New Lacrosse Uniforms
Lacrosse has been coming on strong in recent years, for women and girls as well as men and boys. It’s easy to understand why. With all the action, it’s fun to play and fun to watch.Read More
Our Top Picks for New Softball Uniforms
Softball may be the girls’ version of America’s pastime, but anyone who has ever watched a softball game knows there’s nothing “girlie” about this sport. Players are skilled, smart, and tough. But ladies appreciate style, too, and uniforms make the...Read More
15 Inspiring Sports Quotes for Athletes and Coaches Alike
As a high school track runner, my coach always prepped me to greet my opponents and “kill them with kindness.” His words have always stuck with me, as he taught me how important it is to be kind to everyone you come across, whether a competitor or...Read More
Our Top Picks for New Baseball Uniforms
Take me out to the ball game . . . pleeeease!Read More
Many Thanks to Our Customers
November is National Gratitude Month. Gratitude has amazing powers to shift our energy from any negativity around us to appreciating what is positive and uplifting in our lives. And with Thanksgiving right around the corner, it’s the perfect time to...Read More
Win Money for School in Live Interactive Webinar on Successfully...
K-12 Clothing webinar hosts GooseChase Adventures to outline how to execute a successful digital scavenger hunt school fundraiser on Tuesday, November 17, 2020Read More
On The Whistle Podcast | Unlock Structure With Free Play
By teaching people to do something, you take away their ability to figure it out for themselves.Read More
Analytics Strategies Are Changing High School Football
You gotta have heart. We always say that about aspiring athletes, because self-motivation and willingness to give your all are fundamental to sports success. Especially in a tough game like football. That’s why the best, most successful coaches have...Read More
Past Our Prime Show: The World Series with Kelly Pickard
Join Tip and Dan in a recent episode of the Past Our Prime Show as they talk World Series with Kelly Pickard of Augusta Sportswear Brands.Read More
Put the Fun in Fundraising
Coming up with creative school fundraising ideas when the majority of today’s activities occur online is a challenge. In a recent episode of the Multipurpose Room podcast, “Creative Event Ideas for Your Next School Fundraiser,” guest Ryann Galloway...Read More
Return to Play: New Requirements for Youth Sports in Rhode Island [+...
We all knew as we started to venture out from pandemic-inspired quarantine that we were heading into unknown territory. Among other things, schools, youth sports organizations and parents wanted to know how they could help kids return to play while...Read More
Team and League Leaders Are Saying...
We love hearing feedback from coaches like you! Here's what some of our coaches are saying about SquadLocker, custom team apparel, and online stores:Read More
The Past Our Prime Show: Drew Omicioli and Tim Kelleher
Join Tip Fairchild and Dan Koppen in their latest edition of The Past Our Prime Show. Tip and Dan talk with special guests Drew Omicioli and Tim Kelleher about their careers playing national and international Hockey, and Drew's career as an...Read More
Warwick PD Reaches Out with Awareness Store
Talk about impressive community engagement! Just two weeks after launch, the Warwick, RI Police Department’s SquadLocker awareness store brought in more than 30 orders! And the excitement continues.Read More
On The Whistle Podcast | How Resilience Works: Helping Seriously Ill...
Liam is 10 years old. He has Duchenne muscular dystrophy. It’s like ALS but affects young boys instead of grown ups. He’s also part of the baseball team at Northeastern University.Read More
Do you own the rights to your school or league logo?
Your logo is your logo, right? Well, maybe not.Read More
How To Hold Virtual Spirit Awards At Your School
We’ve talked a lot over the summer and into this fall about how to keep school spirit high when we can’t get together to literally cheer each other on. In some ways, that’s even harder now that many sports teams – the backbone of much of our most...Read More
COVID-19 Has Changed Coaching The Admin Side of Coaching, Here's How...
The COVID-19 pandemic has impacted all facets of our daily lives, from how we work and learn, to how we communicate and interact with one another. Culturally, for many Americans, sports were one of the main ways people came together -- by...Read More
SquadLocker Simplifies Checkout, Shipping as Buying from Multiple...
As digital transformation speeds up, schools and sports leagues build multiple online SquadLocker stores for communities to easily purchase custom apparelRead More
11 Must-Read Books for School Leaders
With so much focus lately on remote classrooms, everyone is well aware just how complex and tough a teacher’s job really is. But what about those who drive the school bus from behind the scenes? We’re talking about principals, presidents,...Read More
On The Whistle Podcast | The Not So Secret Recipe for Effective...
Willie Edwards, assistant football coach at Brown University, believes the recipe for effective coaching blends discipline, love, firmness, and hard work. It took tough love for him to lead a team to five straight High School Super Bowl visits and...Read More
53 Stats About Coaching to Know in 2021 [SlideShare]
We recently spoke with over 600 coaches about their role, motivations, and how coaching has changed in 2020. As we get closer to a new year, we wanted to reflect together on what we’ve learned. The coaches we interviewed had an average tenure of six...Read More
11 books that will change your coaching game
Coaches expect their players to be constantly improving. The best coaches expect the same of themselves, constantly sharpening their skills and mindset so they can be great leaders and examples as well as teachers.Read More
5 Top Social Media Tips for Schools
Social media is playing a larger role as a means of communications while schools are either completely or partially remote. What are best practices when it comes to social media? What’s the right platform to use? Should you use multiple platforms?...Read More
Former Patriot Dan Koppen Returns as Guest on Ask Me Anything Webinar...
Ask any question of 2-time Super Bowl champion Dan Koppen on Thursday, October 29, 2020Read More
Immortalizing the best moments of 2020 in custom apparel form
We keep hearing people say 2020 is a year they’d like to forget. We get it, but our SquadLocker team says, forget that!Read More
Live Webinar by SquadLocker Addresses Health and Wellness of Athletes...
SquadLocker CEO Gary Goldberg talks with school counselor Traci Fairchild about health and wellness strategies on Tuesday, October 27, 2020Read More
On The Whistle Podcast | Bringing Squash Out of The Ivory Tower
How do you create a community where mentors lead change and people feel loved?Read More
Building Lacrosse Champions Through Team Culture
We’ve all heard the expression the whole is better than the sum of its parts. Coaches especially understand the truth in this; an impressive player can shoot a back breaker with ease, another may be able to block a lazer with their eyes closed, but...Read More
Schools Are Talking About SquadLocker
Seven months into the pandemic, school communities have faced enormous challenges with online learning and social distancing. SquadLocker is happy to be supporting school communities, helping to foster inclusion and comradery by providing custom...Read More
On The Whistle Podcast | Mentorship: How To Coach The Right Way
On this episode of the On the Whistle podcast, I, Gary Goldberg, talk about mentorship with Dan Koppen, two-time Super Bowl champion for the New England Patriots.Read More
SquadLocker Launches New Podcast Showcasing School and Sports Mentors...
CEO Gary Goldberg hosts new On the Whistle podcast spotlighting players, teachers, and coaches and their resilience, leadership, and influence in the lives of youthRead More
On The Whistle Podcast | The Culture of Coaching
As a mentor, a coach, or a leader, you get what you get. It's up to you to build around what you get. On the inaugural episode of the On the Whistle podcast, I talk with Babson hockey coach Jamie Rice about his journey to coaching and what's made...Read More
Ask Me Anything: Fun Facts and Sage Insights from Dan Koppen
It’s always fun to find out you have things in common with your favorite pros besides love of the sport itself. Now that former Super Bowl-winning NFL pro Dan Koppen has joined our SquadLocker team as Enterprise Brand Advocate, we wanted to know...Read More
On The Whistle Podcast | Great Kids, Great Cops: How Sports Can...
If it don't bleed, it don't lead. Media outlets depict the worst of modern society. They can find the time to cover riots, but they ignore all the positive things taking place. Like the great work of the Police Athletic Leagues. In this first...Read More
We Tried It: New UA LAX and Baseball Bags
A bag is a bag. You can call it a tote or a backpack or duffel or whatever, but it’s just a sack to carry around your apparel and gear, right?Read More
NHL On Track for Jan 1 Start
What would winter be without ice hockey! If your team hasn’t geared up yet for this season -- perhaps waiting to see what might happen with COVID-19 Return to Play guidelines -- now’s the time to get that going. For practice or play, teams with...Read More
Top Holiday Gifts for the Guys
Yikes! In case you haven’t noticed, the holidays are right around the corner! Is your SquadLocker store all decked out and ready to sell the hottest gifts? Everyone wants to shop your store, because it’s so darned easy, so be sure you’re giving them...Read More
Virtual Learning Calls Attention to Student Privacy Laws
With millions of students now relying on online tools for virtual education, we need to be extra diligent in maintaining students’ data privacy, and PTA and PTO leaders play a large role.Read More
SquadLocker and Pro Logo Shop Enter Partnership to Deliver Custom...
Pro Logo Shop fraternity, sorority, and alumni customers get access to large selection of brand named custom apparel affordably and faster with SquadLocker storesRead More
Coaches Answer: What matters most in your role?
We recently spoke with over 600 coaches about the impact COVID has had on return to play and their roles. Through these conversations, we learned more about what coaches care about and what motivates them to do their job. We heard a number of...Read More
7 Great Ideas for School Tees
You can’t have too many tee shirts. They’re such a versatile essential for all seasons, with short or long sleeves. The more decorated tees you offer in your school’s online store, the easier it is for your staff, families and community supporters...Read More
Why You Should Absolutely Add Baby Apparel to Your Store (And Not...
Why do schools and sports teams put their logos on infant and toddler apparel? It’s not because these tiny garments will fit any of their students or athletes, let alone teachers, coaches, or parents. It’s because baby apparel is CUTE! There’s just...Read More
5 Stores We're Loving Lately and What You Can Learn from Them
We know that you established your SquadLocker store for a specific reason – for example, you wanted a faster, easier, reliable way for your students to get required dress uniforms. Or your athletes to get their sports uniforms and team gear. Or your...Read More
Our Top 8 Holiday Gifts For Kids (Even the Picky Ones!)
The holidays are coming, faster than you think. That means it’s already time to deck the halls – digitally speaking – by stocking your SquadLocker store with tempting gift ideas. From proven-popular essentials to fun new apparel and accessories,...Read More
9 Ways to Engage Supporters in Your YSO Fundraiser
Fundraising is a way of life for most youth sports organizations. It’s easy to feel overwhelmed, or burned out, but you can avoid all that by getting more people involved! Spread the wealth of opportunities to lighten the load and allow as many...Read More
AMA with Dan Koppen - Catch Up on What You Missed
Meet Dan Koppen in his first Ask Me Anything (AMA) with SquadLocker. Dan talks about the mentality and preparation needed to succeed as a professional athlete plus answers need-to-know questions like: Ranch or Blue Cheese? in this lighthearted yet...Read More
Businesses Love SquadLocker for Logo’ed Apparel
SquadLocker has long supported sports organizations and schools with all they need in the way of custom uniforms, gear, and apparel. Businesses also love to use online SquadLocker stores to easily outfit employees with custom apparel as well as...Read More
3 Ted Talks That Anyone in Youth Athletics Leadership Should Watch
Every coach knows that each year is different and each athlete is different. The one thing that stays the same for coaches and league leadership is that it's important to be an inspiring and knowledgeable resource for your players. Catch up on some...Read More
Social Media 101 for Schools
Social media is a powerful tool in education, but it can be overwhelming trying to figure out where your school or group should start. Should you manage accounts for all major tools or just one? If just one, which one? How do you get your community...Read More
You, Too, Can Go Pink for Breast Cancer Awareness
Across the country sports teams are doing their part to promote October as Breast Cancer Awareness Month. They’re spreading the word and raising money to right this deadly disease, and they doing it style. Pink style.Read More
Former Patriot Dan Koppen Joins SquadLocker Team as Enterprise Brand...
Meet 2-time Super Bowl winner in SquadLocker Ask Me Anything (AMA) webinar on Wednesday, October 14, 2020Read More
How PTAs Are Using Fundraising to Promote Inclusion
Did you catch the recent webinar we co-hosted on how PTAs are fundraising during the pandemic? What a lively and amazingly informative session! It was filled with advice from someone who knows well what she is talking about, Alicia Whitaker Pace –...Read More
Top Picks for Wrestling Uniforms
What does it take to be a successful wrestler? Agility, flexibility, great technique, mental and physical toughness. In other words, lots of practice and a determination. But you can’t hit the mat without a uniform. Uniforms distinguish your team...Read More
Top Picks for Hockey Uniforms
Swift skating, precise puck control, split-second timing and goal-defying defense. It takes determination and many hours of rink time to become a skilled hockey player. But when teams hit the ice, they need uniforms, too. Uniforms make a statement...Read More
Top Picks for Basketball Uniforms
Nifty ball handling, fancy footwork, full-court awareness and defense that just says no to the opposing team. It takes practice to develop basketball skills, but teams need uniforms, too. Uniforms distinguish your team from all others. But which...Read More
Return to Play: 5 Tips For Coaches
As a coach you are both a teacher and a role model. And through these roles, you are in a unique position to provide players, fellow staff/volunteers, and parents with information and support tailored to meet new expectations and requirements that...Read More
9 Things You Learned in Kindergarten That'll Help You Pick Your...
During our recent webinar on How PTAs Are Beating Fundraising Goals, author and PTA past-president Alecia Whitaker Pace handed out a multitude of tips on putting the fun back in fundraising, even now during the COVID-19 pandemic. She laughingly...Read More
The Adidas Sneaker Collections Giving Us All The Nostalgia
What’s better than sneakers? Sneakers that give us that wonderful nostalgic feeling for adults and kids alike. Many sneaker brands have been creating movie and TV-inspired collections to tug out our nostalgic shoe strings, with Adidas most recently...Read More
Webinar: How PTAs Are Beating Fundraising Goals - Full Recap
SquadLocker is a proud supporter of the live webinar, “Tips to Boost Your School Organization's Fundraising in a Virtual World”. Hosted by SquadLocker strategic partner, K-12 Clothing, the webinar provides tips on how to fundraise in today’s world...Read More
Sports Organizations Love SquadLocker
We love working with youth sports organizations to help them easily obtain all their custom and personalized apparel and gear for their entire community! For those who manage the process of selecting, purchasing, and delivering custom apparel for...Read More
New Feature Sneak Peek! Multi-Store Checkout with Shared Cart
New features set to launch! We're deploying an update this week that we're really excited about, and we know you will be too! You asked us to update our shopping cart features - and we heard you loud and clear! The update we're releasing allows your...Read More
SquadLocker Honored with 2020 Business Excellence Award by Providence...
SquadLocker selected in Entrepreneurship category for PBN Business Excellence AwardRead More
Modernizing Your PTA for Virtual World
Parent-teacher organizations have historically been an in-person organization, but this isn’t always feasible now with many schools being 100% online, or a hybrid situation. How does a PTA adapt? And, what about fundraising?Read More
PE Clothes for online group sessions
“Nearly 60% of kids in America lack cardiorespiratory fitness.” That’s the alarming warning issued by the American Heart Association (AHA) in July. It underscores why PE remains a critical component of childhood education despite the COVID-19...Read More
5 Ways Your School Can Use Live Streaming Beyond the Classroom
We’ve seen all the commotions and memes around Zoom-hosted classes, but how do we make digital tools work for extracurricular activities, clubs, and sports? We look to live streaming. Live streaming has already been a popular tool for tuning into...Read More
Deck Your SquadLocker Store for the Holidays
This holiday season will break all online buying records, however the pandemic is causing a shift toward earlier shopping. Instead of Cyber Week in November, consumers are expected to shop big during Amazon Prime Day on October 13-14.Read More
Live Webinar on How Parent-Teacher Associations Are Beating...
Debora Jones of K-12 Clothing and PTA fundraising expert Alecia Whitaker share tips on how schools are reaching high fundraising targets on Wednesday, October 7, 2020Read More
Confidence Up Among Youth Sports Orgs
We are being very cautious as our youth return to playing sports, but we are also feeling more optimistic about that. Back in April, we had little to cheer about. According to a LeagueSide study:Read More
We love hearing from you!
Customers are sharing on Trustpilot about working with SquadLocker, and we love what we’re seeing! Our customer service team goes above and beyond to help lift the burden of managing, ordering, and distributing custom school and team uniforms and...Read More
7 Must-Have Tech Tools for Teachers
If you sat in on our recent webinar on Building a Sense of Belonging Online, you heard Deb Jones, Co-Founder of K-12 Clothing, and SquadLocker account executive Karen Silveira praising teachers for transforming themselves to meet the heady...Read More
Military Discounts Offered by SquadLocker
At SquadLocker, we pride ourselves on being military-friendly. That’s why we offer an exclusive military discount to service members, veterans, and their families.Read More
Foggy No More: Tips for Wearing Glasses with Your Mask
If you wear glasses, all the time or only for certain activities, you know the frustration of mask-fogging. You can see just fine until you put on your face mask, then the lenses fog up and you’re instantly blinded. It’s annoying and uncomfortable,...Read More
5 Top Virtual Teaching Tips
SquadLocker loves the new podcast, the Multipurpose Room, hosted by strategic partner K-12 Clothing! Hosts Wesley Jones and Debora Jones discuss real-life issues that PTAs, PTOs, and school staff are dealing with today and offer practical tips.Read More
Why face masks should part of school uniforms
Face masks have become a tremendous source of personal expression. Their surface may be smaller than a T-shirt, but nothing says “front and center” like your face. From the simple to the high-tech, colorful patterns or commentary, many people are...Read More
Spotlight on Central Baldwin Youth Soccer
With school in session and players back on the field, SquadLocker is working hard to pivot and make any changes, if necessary, to any custom apparel orders. We love allowing teams and sport leagues to set up their own custom online stores to acquire...Read More
K-12 Clothing Launches New Podcast for PTAs, PTOs, and School Staff
SquadLocker’s strategic partner, K-12 Clothing has launched their own podcast!Read More
How school uniforms drive sense of community, even online
Last spring, most of us thought this “COVID thing” would be over by now. Back-to-school would signal back to normal, as kids and teachers returned to their classrooms. Parents (who by now really get what it takes to be a teacher) could get back to...Read More
Return To Play Discussion with Industry Experts Part 3 - Innovation &...
Watch the full webinar, Return To Play Discussion with Industry Experts - Part 3 - Innovation & Tech. Hosts Gary Goldberg, SquadLocker CEO and Augusta Sportswear VP of Strategy Mark Botterill discuss the important role of innovation and technology...Read More
Team Rosters: What to Include, Surprising Benefits, and Free Template
Team rosters can quickly become an afterthought. I mean, it’s just a piece of paper on a clipboard right? It can be. But it can also be an invaluable resource for managing teams in a covid-world and preparing your players for life beyond high...Read More
11 Sports Movies To Inspire Your Youth Teams
Planning safe and fun programming during the year of quarantine can be tricky to manage. While movie nights can sound less engaging than other ideas, there’s multiple ways to make them interactive and exciting. You could consider: Shipping treat...Read More
Sublimated Apparel Is Winning Big
As soon as your custom shirt, jacket, or uniform arrives in the mail with your team’s logo, it’s a must to put it right on to see what you think. Immediately, you determine it’s comfortable, fits like a glove, and you love the way it looks. It was...Read More
Jeanne Hopkins of SquadLocker: 5 Things I Wish Someone Told Me Before...
As part of our series about powerful women, I had the pleasure of interviewing Jeanne Hopkins, Chief Revenue Officer at SquadLocker, and has 30 years of experience in data-driven metrics, team building, and customer experience across various...Read More
Lack of Fans in the Stands
Most stands in arenas and stadiums across the country are void of fans, as teams and leagues follow suggested practices in their unique Return to Play plans. From cheering on your kid on the soccer field via streaming video to scrapping season...Read More
3 Top Selling Uniform Brands For Your Youth Basketball Team
Purchasing team basketball jerseys and shoes can be a challenge for coaches. The coach wants to be cost efficient while getting a reliable product, while players care less about cost and more about what they’ll look like on court. Naturally, it’s...Read More
Back to School Check-In: How’s It Going So Far?
A new school year is underway for most students – in some form, anyway. While some schools have opted to re-open their doors, most are sticking with online learning, at least for now, with an eye toward returning to the classroom later in the year....Read More
We Tried It . . . and We’re All Smiles Under This Mask
Here at SquadLocker, we can't stop talking about the UA Sportsmask. And we’re smiling because this mask scores in so many ways. It’s got you covered at every position:Read More
Return to Play Webinar Hosted by SquadLocker and Augusta Sportswear...
SquadLocker’s Gary Goldberg and Augusta Sportswear’s Mark Botterill discuss increasing role of innovation and tech in safe return to play – Thursday, September 24, 2020Read More
5 custom decorated items to add to your store in 2020 (other than...
One of the greatest benefits of your SquadLocker store is that it serves as a one-stop shopping “mall” for all your apparel essentials from school dress uniforms to sports uniforms and practice gear. But why stop there? Parents, kids, and community...Read More
Get Personal with Apparel - The Difference Personalized Custom...
Research shows that when school spirit wear associated with a club, band, or sports team is worn, morale, along with the sense of belonging, is boosted. Personalization only adds to that sense of pride and comradery.Read More
How To Start Your School's eSports Team
We all know that an ideal school environment is one where the interests, opportunities, and activities available reflect the needs of the entire student body. The latest way to accomplish this and be inclusive to even more students? The world of...Read More
Chatting with Andrea and Dez - August Product Update
Join in the conversation with SquadLocker's Andrea Martone, Product Management Director, and Matt Desilet, SquadLocker's Director of Marketing as they chat about the past few weeks of exciting new features, company values, and more.Read More
The ultra-creative sublimated face mask that has adobe's seal of...
Looking for a little light-hearted mask fun with some serious impact? Check out this Adobe-approved mask, created by Designers Jose Miguel Ramirez and Michael Kleinman.Read More
5 Best Selling Baseball Uniform Brands to Outfit Your Youth Team
In all sports, youth and scholastic leagues take their lead from the professionals. From league administrators to the players themselves, people involved in youth and scholastic sports model their behavior after those who do it at the highest level.Read More
What we can learn from the Charlotte 49ers football uniform snafu
Pity the poor Charlotte 49ers. Anyone who has ever had to order uniforms for a sports team knows that snafus are to be expected. But what could be worse than having your team’s uniform snafus make the headlines and overshadow the entire game? The...Read More
Big Ten College Football Is Kicking Off!
Today, the decision made on Aug. 11 to cancel Big Ten college football for the fall season has been reversed. Get ready for kickoff on October 24!Read More
Our top 3 mask picks for any activity
Whether you're running around town, running around the field, or running around the classroom, it's important to stay protected this year. But, with all the different kinds of masks out there, how do you know which one is best for you? Below are our...Read More
The School Community: Building a Sense of (Remote) Belonging Online,...
K-12 Clothing’s co-founder, PTA-mom, and frequent speaker in this area, Debora Jones, and SquadLocker’s K-12 Account Executive with 25 years experience in supporting schools, Karen Silveira, gave valuable insights on the subject of building...Read More
SquadLocker Strategic Partner K-12 Clothing Launches 5 Episodes of...
Wesley and Debora Jones of K-12 Clothing host new podcast that offers practical tips and best practices to help PTAs, PTOs, and school staff in changing timesRead More
Hey Quarantine, Checkmate! How To Continue Your School Chess Club...
Even if your school isn’t in session in-person, doesn’t mean spirit teams or school clubs should come to a halt. When it comes to chess, there are many ways to keep the club alive and well while keeping students engaged and connected. Here are three...Read More
5 Ways to Make Masks Cool for School
Have you seen the clever Wear a Mask posters from Israeli graphic artist Noma Bar? He brings fun to the otherwise pretty boring, yet important medical message that it’s the responsibility of each of us to wear a mask. We could all certainly use some...Read More
Fundraising Made Easy via Your SquadLocker Store
Eliminating the chore of fundraising for sports organizations and schools is in SquadLocker’s DNA. We don’t charge fees. We make it easy for store admins to add a markup of 5%, 10% or 15% to all store items, and that markup gets mailed directly to...Read More
What's holding back School Dress Uniforms from being awesome?
Branding is a key reason many schools require students to wear dress uniforms, so it stands to reason that you want your uniforms to look awesome. They should inspire confidence in the quality of your educational program. They should inspire pride...Read More
What Really Matters to Youth Sports Coaches
Coaches serve the needs of their players – skill-building, strategy, etc. They also serve their organization, giving it a winning name even when it’s not a winning season. To accomplish all that, coaches need some things from their players in...Read More
No 2 Logos Are Created Equal
Every logo is different – and that’s the point actually. Your logo is unique to your team, school, business or organization, identifying your brand among the crowd. When it comes to custom printing your logo on uniforms, gear, and other apparel,...Read More
The Casted Podcast Welcomes SquadLocker’s CRO to Discuss the Power of...
Jeanne Hopkins shares how she has used podcasting to promote company expertise and humanize brands throughout her careerRead More
Booster Clubs Give Funds and Morale a Boost With an Easy Update
With many high school and college sports programs cancelled this fall, booster clubs across the country fear long-term financial setbacks for years to come. But, cutting other activities due to funding is not an option as students need social...Read More
Lower risk sports may be allowed to play amid COVID concerns, but...
We are all doing the best we can to get our kids back into sports this fall – while doing everything we can to protect our players and staff from COVID-19. It’s now September, a month in which practice and play are usually in full swing. But what...Read More
Live Webinar on Building Online School Community Hosted by...
Debora Jones of K-12 Clothing and Karen Silveira of SquadLocker discuss how to engage students and teachers with remote learning on Wednesday, September 9, 2020Read More
Modernizing Custom Apparel: Out of Bulk and into ECommerce
Data just released by IBM in their latest U.S. Retail Index reveals that ecommerce growth is now five years ahead of expectations, thanks to the coronavirus pandemic pushing so many shoppers online. IBM predicts that for the year 2020, ecommerce...Read More
5 Creative Design Ideas From Space Jam Jerseys
With the new Space Jam movie inching closer to its 2021 debut, lead Lebron James has revealed the new Tune Squad jersey designs and fans are mixed with emotions. While in a school environment, we have brand guidelines and color swatches to stay...Read More
Spirit Wear as A School Dress Uniform? Yes!
Schools adopt uniforms to increase public awareness and branding, ensure a coordinated appearance, support discipline and reduce distractions and bullying related to inequities in personal clothing. Uniforms are far easier and less stressful to...Read More
Return to Play: Tips for Communicating with Parents, Players, and...
One of the biggest challenges with the COVID-19 pandemic has been ongoing confusion. Not knowing what the future will bring builds anxiety, virus or no virus. While kids are anxious to return to play (and, boy do we understand that!), parents are...Read More
Easily Boost Engagement in Your SquadLocker Store with This Updated...
Want to boost the selling of your gear in your SquadLocker store? Our popular Roster feature – recently updated and renamed “Email List” on the dashboard – allows SquadLocker admins to easily announce a new store to their community. Admins love how...Read More
Need a new logo for your sports organization? Here's how to pick a...
Every youth sports organization and team needs a logo (or two or twenty, depending!). But not just any logo will do. You need a visual symbol that people can instantly recognize. A design that looks appealing and has the power to show your...Read More
Orange Blossom Baseball Scores a New Logo and a New Store
When you have the right players on your team, you can score big wins. This is a story about one of our great teammates – graphic designer Katie Murray – and how she hit a home run for Orange Blossom Baseball.Read More
Return to Play Webinar - Part 2 - Guidelines
Watch part 2 of our webinar series on Return to Play. In part 2 of the Return to Play webinar series, SquadLocker CEO Gary Goldberg and Augusta Sportswear VP of Strategy Mark Botterill discuss guidelines for returning to play this fall. Read...Read More
Responsible for an Organization's Apparel Budget? Here's 10 Terrible...
If you’re spending organization money, your organization expects you to spend wisely, especially if you’re buying something like branded apparel. If you make decisions that are, shall we say, imprudent, there will be costs. Not only will you have...Read More
Return to Play: Operating Considerations
We’re still all in this together. Good thing, because dealing with COVID-19 is definitely a team sport.Read More
Guidelines for Youth Athletes Returning to Play Focus of Webinar by...
In part 2 of the Return to Play webinar series, SquadLocker CEO Gary Goldberg and Augusta Sportswear VP of Strategy Mark Botterill discuss guidelines for returning to play this fallRead More
The next big thing in practice gear
We get it. You’re on the fence about the season. You aren’t sure if you’ll even have one. Whatever the schedule looks like, you know darn well that procedures on and off the field, court or rink will be very different than in the past. But the one...Read More
SquadLocker Lands Jim Day as VP of Operations
Operations and supply chain veteran Jim Day joins the company as it expands operations and inventory supporting demand for affordable custom apparel and masksRead More
Return to Play: COVID Risks and Legalities for Team Sports
Youth sports isn’t all fun and games. Anyone who manages a youth sports organization knows that there are potential liability issues that must be addressed. Plus you have to comply with federal, state, and local regulations. Risk management is the...Read More
Return to play: When is the right time to return?
When? That’s the big question, isn’t it? We all want to return to play – boy, do we miss our teams! But should we? As much as we want our kids to get back to all the benefits of team sports, and as much as we miss cheering them on, their health and...Read More
The best social media platforms for promoting your team's spirit wear
You’ve put a lot of thought into stocking your online store with fabulous spirit wear. You don’t want it gathering dust on your virtual shelves, you want it out there in public where it can do its magic – showing off your team’s brand and helping...Read More
Managing your Brand through Custom Apparel
You could simply order a big inventory of uniforms or various types of spirit wear, then hand them out with colored markers and let your community custom-decorate their own. You might get some pretty amusing results. But branding for schools and...Read More
How Color Affects the Look of Your Logo
Your team colors are official. They are the foundation of your logo. You’re not going to wake up one morning and decide your logo should be orange and gray if it’s always navy and gold. But that doesn’t mean you can’t make minor adjustments to...Read More
Order Delivery: Our Favorite No-Contact Sport
No touching, please keep your distance. As most of us headed home to self-quarantine for the COVID-19 pandemic, stores closed. Online shopping, already popular, surged. Stuck-at-home purchasers were thrilled to have an easy-access outlet for their...Read More
Most Common Issue with Ordering School Uniforms - And How to Avoid It
Ordering school uniforms to outfit your students is no easy feat – for you or the parents you serve. The biggest issue is the sheer inconvenience.Read More
Team Fundraising: Expectations vs. Reality
Team fundraising. You can’t escape it. Teams always need money, whether we’re talking school sports, the robotics club, or an entire youth sports organization. New equipment, travel, scholarships and the like all require resources that often just...Read More
The Biggest Problem with Sports Uniforms (And How You Can Fix It)
If you’re in charge of uniforms for a youth sports organization or school, you know how important it is to get everything right. Exactly right. After all, uniforms don’t just identify players during the game, they are the very symbol of who you are...Read More
3 Main Types of Apparel Decoration & How They Affect Your Gear
Without custom decoration, sports apparel is just clothing. Generic. Uninteresting. Not exactly the image you want to project on or off the field. So, one of the most important decisions you’ll need to make as you select uniforms and spirit wear for...Read More
7 Tips for Picking the Perfect Spirit Wear
No one knows yet what the coming school year and sports seasons will look like, but one thing’s for sure: they will be way better and a lot more exciting if everyone is outfitted in exceptional spirit wear. After all, we’re all in this together,...Read More
SquadLocker and Augusta Sportswear Brands Host Webinar on Youth...
SquadLocker CEO Gary Goldberg and Augusta Sportswear VP of Strategy Mark Botterill discuss implications of returning to play this fallRead More
Tip Fairchild: From Sports Pro to Sports Apparel Coach
We’re pretty proud of all our team members here at SquadLocker – we know we’ve put together a winning combination. But we’re extra proud when one of our teammates is singled out for their special accomplishments. Take Tip Fairchild, for example. ...Read More
SquadLocker Honored with 2020 Manufacturing Award from Providence...
In PBN’s seventh annual manufacturing awards, SquadLocker recognized for emerging manufacturer in 2020Read More
SquadLocker Releases Return to Play e-Book to Help Get Youth Back to...
Compilation of tools and resources aims to help athletic directors and coaches create their own Return to Play planRead More
Return to Play: What’s Your Plan?
We are all eager to return to sports play, but nobody wants to jump the gun or set a schedule that could worsen the spread of COVID-19. Health and safety precautions must be top of mind so players, parents, and coaches all feel comfortable moving...Read More
What Makes a Great Logo for Decorating Sports Gear?
It’s your logo – known to everyone associated with your school or team. That instant recognition is good, because it sparks team pride and a sense of unity among players, coaches and fans. So it makes perfect sense to use your logo to decorate all...Read More
SquadLocker CRO Joins Top Marketing and Sales Leaders at Revenue...
SquadLocker’s Jeanne Hopkins is presenting on importance of customer success particularly as businesses adapt to a new worldRead More
Designing a Logo You’ll Love from Scratch
Most of the time, our SquadLocker customers have an existing logo they want to use to decorate their sports gear. But, what if you don’t? No sweat. Our crackerjack graphic design team is here to help you create a snappy custom logo from scratch....Read More
You Go, Girl!
A uniform is a powerful thing. Last yearGlamour magazine published a look back at early women’s sports uniforms, describing styles that were initially uncomfortable and outright sexist and noting that women’s sports gear has finally become more...Read More
How to Be a Hit with Your New Team
Every year, returning to play as school gets underway again is exciting. Especially this year. You’ve been separated from teammates, at least in an up-close physical sense, and the rules relating to contact and health safety will make this season’s...Read More
Team Fundraising the Hands-Free Way
What a relief to know that teams from the pros to youth sports will be back in action soon – even if play does look a bit different thanks to COVID-19 precautions. But here’s the thing. Your team (or organization, or school) needs money to return to...Read More
Taking Your Logo from Poor to Score!
Decorated uniforms and spirit wear are a sign that you mean business when it comes to team sports. You’re playing to win, and cheering on your players. You love your team, whatever the age or level of play, and you’re proud to show it. You need a...Read More
Athletes. Listen Up! Academics Are Important.
This is a guest post written by Zack McGee of Grant-Tutoring.com. You can follow @GrantTutoring on Facebook, Instagram, and Twitter. Millions of kids across the United States dream of becoming a college athlete. When you get to high school, you are...Read More
SquadLocker Now Collecting State Sales Tax for Orders
SquadLocker is responsible for collecting all applicable sales taxes from customers and remitting such sales taxes to the appropriate taxing authorities in each state. Beginning July 1, 2020, SquadLocker will begin collecting sales tax for orders...Read More
Youth Sports Help Shape More Successful Adults
It is easy to make a list of benefits youngsters derive from playing sports. Or is it? You might be surprised to find that the list is quite a bit longer than you imagined. The topic has been studied over and over again, so there is plenty of...Read More
SquadLocker’s Gary Goldberg Featured Guest on CEO Crossing Podcast
SquadLocker’s co-founder talks about hurdles and lessons as SquadLocker disrupts team uniforms and gear market to make life easier for athletic directors, coachesRead More
SquadLocker and 8to18 Digital Host Back-to-School Panel Discussion to...
Webinar on Wednesday, June 17, 2020 features digital tactics and tools to keep your school community engaged and safe in COVID-19 era while boosting spirit and fundingRead More
Staying Safe as We Return to Play
How are we to play it safe as we return to sports play? It’s the big question on everyone’s mind these days as we emerge from isolation and head back onto the field or court. It is so exciting to finally reconnect, but health officials are concerned...Read More
Returning to Play – How Will It Feel? What Will It Mean?
We’re getting our lives back, bit by bit. For sports enthusiasts of all ages that means a return to play. This is exciting indeed, especially for youth that have been kept away from their friends and teammates as well as their favorite sports. But...Read More
Volleyball Uniforms: What’s Hot for 2020?
A new volleyball season calls for new uniforms. Uniforms do more than display your team identity, they show team pride and make a statement – you’ve chosen a winning look because you’re here to win.Read More
Field Hockey Uniforms: What’s Hot for 2020?
A new field hockey season definitely calls for new uniforms. It’s a matter of team pride to take the field in a winning style that says your team is serious about playing to win.Read More
Soccer Uniforms: What’s Hot for 2020?
A new soccer season calls for new uniforms. It’s all about identity – looking your best while playing your best to outscore the opposing team.Read More
Football Uniforms: What’s Hot for 2020?
A new football season calls for new uniforms. It’s a matter of team pride to look your best while playing your best to vanquish the opposing team.Read More
The Perfect Uniform, One at a Time
Here at SquadLocker we love to talk about how sports uniforms build team and individual pride, because it’s true. But what if your uniform is a hand-me-down or a leftover, “decorated” with duct tape? We’re not talking about sand lot ball here, we’re...Read More
Are you missing out on convenient sport uniforms?
We are all accustomed to one-stop shopping these days, and we love the convenience. The fewer places we have to go -- or online sites we have to visit -- to get what we need, the better. Is your SquadLocker store as convenient as it should be for...Read More
SquadLocker Drafts Jeanne Hopkins as Chief Revenue Officer to...
Jeanne Hopkins brings 30 years of experience in data-driven metrics, team building, and customer experience to help coaches, athletes, and fans easily acquire custom apparelRead More
10 Tips to Boost Engagement in Your SquadLocker Store
Now that you have set up your team’s store on Squad Locker and chosen your inventory of gear and spirit wear, you want to get the word out. Before you go live, though, double-check to be sure you’ve include all the inventory your players and...Read More
Showing Your Spirit Builds Sense of Belonging
We talk about teamwork all the time -- at work, in sports, at home. What Mom hasn’t used the “teamwork” pitch to goad her teen into helping do the dishes or mow the lawn? Teamwork enables us to do more, and do it better. In most sports and the vast...Read More
From Walmart to Nordstrom, online retailers say pants are out but tops are hot. You had to know this would happen. Stuck at home, everyone turned to video conferencing with friends, family, and co-workers and quickly realized that no one could see...Read More
Choose Polyester for the Most Comfortable Community Mask
Polyester fabric for face masks? Yes, and here’s why. When choosing a mask that is right for you and your team it’s important to consider several different characteristics that can affect the way your choice will feel and perform. One key...Read More
Athletic Face Masks - Fit, Moisture Wicking, and More
Sports enthusiasts of all ages and skill levels know one thing for sure: if the clothes you wear aren’t comfortable, you can’t perform at your best. Fabrics that are breathable keep you cool and comfortable no matter how hard you play or how much...Read More
Are Stylish Custom Face Masks Safe For Covid?
We used to think only the bad guys wore a mask, to hide their identity. But now, thanks to the coronavirus pandemic, community masks and face coverings have become a sign of safety, caring, and concern. Family, friends, neighbors and co-workers, we...Read More
Press Release - SquadLocker CEO: ‘We Aspire to Be the Brand Name of...
Originally published by AmericanInnoRead More
SquadLocker Attracts $20 Million Investment To Support Continued...
ABS Capital Partners drawn to Company's unmatched customer experience, lucrative channel partners, and impressive management team. WARWICK, R.I., Feb. 25, 2020 /PRNewswire/ -- SquadLocker, a leading provider of online tools and services for teams...Read More
Karen Silveira Joins SquadLocker to Lead School Uniform Initiative
Originally published on PRNewswireRead More
SquadLocker Adds Uniforms To Online Stores Just In Time For Hoops...
Originally published on PRNewswireRead More
SquadLocker Coach Of The Year 2019 Finalist: Aaron Rouselle
We'd like to give a shout out to Squadlocker Coach of the year Finalist, Aaron Rouselle - Coach in Rising sun, MDRead More
SquadLocker Coach Of The Year 2019 Finalist: Dan Duest
We'd like to give a shout out to Squadlocker Coach of the year Finalist, Dan Duest - Coach in Hopedale, MARead More
nation.academy Names SquadLocker Exclusive Adidas, Merchandise Partner
Charleston, SC – nation.academy today announced it has entered into an exclusive retail relationships with SquadLocker to provide its staff, players, parents and fans adidas equipment and merchandise for its multisport academy that includes...Read More
SquadLocker Coach Of The Year 2019 Finalist: Lauren Bouchard
We'd like to give a shout out to SquadLocker Coach of the year finalist, Lauren Bouchard - Coach in Hopedale, MARead More
The Industry's Fastest Single-Unit Custom Gear Delivery Service
Originally published on PRNewswireRead More
SquadLocker Coach Of The Year 2019 Finalist: Walt Jackson
We'd like to give a shout out to Squadlocker Coach of the year Finalist, Walt Jackson - Coach in Springfield, MARead More
SquadLocker is Excited to Announce Our Coach of the Year 2019!
Tim Perry Head Football Coach and AD | Wetumpka, Alabama "Tim Perry is the Head Football and Athletic Director at Wetumpka High School in Wetumpka Alabama. Coach Perry has been the coach at Wetumpka since 2012 and has done a great job. In 2017 he...Read More