see more about our community masks

Warwick sports apparel company gets venture capital

August 27, 2015

Max McVay

Originally published by the Providence Journal

 

WARWICK -- Online sports apparel company SquadLocker has secured $1.75 million in venture capital investments to help the Warwick business built out its sales and marketing efforts.

 

SquadLocker was founded in 2012 by Barrington resident Gary Goldberg, owner of CleanBrands LLC, a maker of anti-allergenic bedding covers. Both businesses are housed in a building at 240 Bald Hill Road that Goldberg purchased about four years ago.

SquadLocker’s online tools allow teams to customize and buy athletic apparel, a task typically handled at the local level by the country’s 15,000 sporting goods retailers.

 

The company's first investment round was led by George Overholser, chief executive officer of Third Sector Capital Partners and a member of Capital One’s founding management team. Rhode Island’s Slater Technology Fund invested $250,000 in the round. SquadLocker will continue to raise money during the investment round, with a goal of an additional $500,000.

 

The money will be used to build out SquadLocker’s website, said Todd Grant, the company’s president, so that it will be customized for visitors based on the sport, age level and gender of their teams. The intent is to get as much as possible of that technology work, and related marketing efforts don by other Rhode Island companies, Grant said. To that end, the company has hired Providence technology companies MojoTech and Working Planet to assist it.

 

SquadLocker also has hired a vice president of engineering to oversee its technology functions. The hiring is among the 15 people SquadLocker plans to add to its staff of about 25 over the next 18 months, Grant said.

 

The company also fleshed out its board of directors with the investment round as Overholser and a second investor took seats alongside Goldberg. There will be two nonvoting members as well, including Thorne Sparkman of the Slater Fund.


Ready to jump in?

SquadLocker helps simplify custom team gear, uniforms, and spirit-wear for schools, leagues, companies, & more so you can skip the headaches and fundraise faster.

Get Started
SquadLocker
SquadLocker

More from the Squad Blog

Back to School Check-In: How’s It Going So Far?

Back to School Check-In: How’s It Going So Far?

A new school year is underway for most students – in some form, anyway. While some schools have opted to re-open their doors, most are sticking with online learning, at least for now, with an eye...

Read More
We Tried It . . . and We’re All Smiles Under This Mask

We Tried It . . . and We’re All Smiles Under This...

Here at SquadLocker, we can't stop talking about the UA Sportsmask. And we’re smiling because this mask scores in so many ways. It’s got you covered at every position:

Read More
Return to Play Webinar Hosted by SquadLocker and Augusta Sportswear Focuses on Innovation and Tech

Return to Play Webinar Hosted by SquadLocker and...

SquadLocker’s Gary Goldberg and Augusta Sportswear’s Mark Botterill discuss increasing role of innovation and tech in safe return to play – Thursday, September 24, 2020

Read More
5 custom decorated items to add to your store in 2020 (other than apparel)

5 custom decorated items to add to your store in...

One of the greatest benefits of your SquadLocker store is that it serves as a one-stop shopping “mall” for all your apparel essentials from school dress uniforms to sports uniforms and practice...

Read More
See More Posts