The Casted Podcast Welcomes SquadLocker’s CRO to Discuss the Power of Podcasting

September 5, 2020

Tracy Wemett

Jeanne Hopkins shares how she has used podcasting to promote company expertise and humanize brands throughout her career

WARWICK, R.I. – Sept. 05, 2020 – Jeanne Hopkins, Chief Revenue Officer at SquadLocker, a leading provider of online tools and services for teams and organizations to manage custom apparel and equipment purchasing, was the guest on The Casted Podcast’s recent episode, “Sharing Your Expertise Using Soundbites with SquadLocker's Jeanne Hopkins.” Jeanne shares how using podcasts is a way to unlock your brand’s expertise and talent of your team, to humanize your brand in conversations, and show company personality. The Casted Podcast is hosted by Lindsay Tjepkema, CEO and Co-Founder of Casted, the first platform for B2B podcasting.


WHAT: Listen to The Casted Podcast episode, “Sharing Your Expertise Using Soundbites with SquadLocker's Jeanne Hopkins



When planning and creating thought leadership for your brand, many times that responsibility falls with the marketing team, and more specifically, your content marketer to create that supporting content. For many businesses, thought leadership originates there. But these brilliant marketers, while experts in marketing your business, are likely not the experts in your company’s products and services. Why put the pressure and expectation on them to create thought leadership for your brand? What if they could harness your brand’s expert voices to create true thought leadership, unique to your brand?

“Podcasting is a powerful tool that can help marketing teams capture and amplify the voices of experts within the company as well as external stakeholders,” said Jeanne Hopkins. “It’s incredibly effective to simply share soundbites of various content, and it’s not difficult to get over the hurdles and start a podcast, if you haven’t already. Maintaining consistency is always key.”

Jeanne has 30 years of experience in data-driven metrics, team building, and customer experience. Previously, she was Chief Marketing Officer at travel management software company where she launched a series of podcasts that won the 2020 Finny Award for audio content. She has held various executive marketing roles at Ipswitch (now Progress), Symmetricom (now Microsemi), SmartBear, MarketingSherpa, Continuum (now ConnectWise), and HubSpot. At HubSpot, Jeanne's leadership helped the company land on the number two spot on the Inc. 500 list of fastest growing companies by generating 50,000 net new leads per month.

While at Continuum, Jeanne’s team launched a weekly podcast, MSP Radio Show, with more than 100 episodes and 250,000 all-time downloads. Jeanne is an accomplished writer, speaker, advisor, and social media powerhouse with nearly 90,000 @jeannehopkins followers on Twitter and 9,000+ on LinkedIn.

To listen to the episode, go to:


About SquadLocker

SquadLocker uses innovative technologies to reinvent the way sports leagues, teams, and schools design and purchase customized gear, including uniforms, spirit wear, and other apparel. Offering market-leading brands, the company manages the entire process – from instant online store creation to free graphic artwork assistance as well as decoration, production, and fulfilment – from its wholly-owned manufacturing facility. This makes it easier for league organizers and school administrators to manage sports and school programs, while coaches and teachers can spend more time mentoring and inspiring athletes and students. For more information, visit: and connect on LinkedIn, Twitter, and Facebook.



Tracy Wemett



All trademarks recognized.

Subscribe to the Squad Blog

Join our squad in getting weekly updates on the most helpful content for your youth teams, sports clubs, students, and more.