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SquadLocker® Signs Joint Marketing Agreement with USA Football

May 26, 2016

Max McVay

Originally Published on PRLOG

 

WARWICK, R.I. - May 26, 2016 - PRLog -- Squadlocker®, the nation's leading developer of innovative technology and best-in-class apparel decorating solutions, announces today that it has signed a joint revenue agreement with USA Football, the sport's national governing body and a member of the U.S. Olympic Committee. USA Football trains more high school and youth football coaches combined than any organization in the United States.


The first agreement of its kind signed by SquadLocker enables more than 100,000 coaches and millions of youth athletes who play football, gaining the sport's fun, fitness and dynamic social benefits, to have access to the nation's best platform for world class apparel and gear, just in time for the coming season. Nearly 6,500 youth football organizations in all 50 states enrolled in USA Football's medically endorsed Heads Up Football® program in 2015.


The two-year agreement calls for USA Football and SquadLocker to jointly market and promote SquadLocker and its easy-to-use online apparel and gear web store as USA Football's "Official Team and School Spirit Wear Store." SquadLocker will be promoted throughout a variety of USA Football marketing campaigns and channels, which include the USA Football website, Commissioner and Coach's Online Dashboard and in various email campaigns. SquadLocker will also have visibility at the 2017 USA Football National Conference.

 

"This is a great moment for SquadLocker. We're excited to be to providing the next generation of aspiring athletes in such a passionate community with the very best apparel and gear, decorated with team logos and personalized with player names and numbers."

- Todd Grant, President of SquadLocker

 


"USA Football is proud to partner with SquadLocker and welcome them to our team," said USA Football CEO Scott Hallenbeck. "SquadLocker simplifies the spirit wear and gear-shopping process by allowing decision makers to instantly create a customized apparel and gear store; this enables coaches to dedicate more time to teaching and less time to order forms."


USA Football chose SquadLocker for its easy-to-use three-step process to creating and selling essential team gear. SquadLocker is the destination for coaches looking to quickly pick colors, upload a logo and promote and share their instant free online store. Specially-branded hoodies, tees, polos, footwear and accessories, emblazoned with team logos and team colors can be ordered without the daunting hassle of filling out endless forms, collecting checks and handing out gear. Spending less time on these tasks allows volunteer coaches to spend more time teaching and mentoring their young athletes within America's favorite sport.


"Our SquadLocker team is very pleased and proud to be a member of the USA Football family, joining millions across the country, from league commissioners to coaches, football parents and athletes across the USA!" said Todd Grant, President of SquadLocker, in signing the agreement. "This is a great moment for SquadLocker. We're excited to be to providing the next generation of aspiring athletes in such a passionate community with the very best apparel and gear, decorated with team logos and personalized with player names and numbers."


SquadLocker will offer the following benefits to USA Football coaches, players and parents: 
• Easy-to-use 3-step flow for selecting product, uploading a logo, and promoting the instant online store, making it as easy as possible for parents to purchase gear directly;
• Seamless online experience that is fast, easy and free for coaches, youth league administrators and parent volunteers with one source for apparel selection and order management;'
• Self-managed fundraising and rebate management via the portal;
• Tools for uploading, editing and storing actual team logos as well as free design services from a staff of graphic designers standing on the ready to assist;
• Top-tier brands, including Under Armour®, Adidas® and Nike®, as well as high-quality value-brand alternatives at the lowest possible cost for teams; and
• Best in class Accuracy Guard guaranty ensuring customer satisfaction.

About USA Football

USA Football evolves and grows the sport through innovative standards and best practices to advance coach and player development, participation and safety within the fun of the game and its inherent values. As the sport's national governing body and member of the U.S. Olympic Committee, USA Football partners with leaders in medicine, child advocacy and athletics to support positive football experiences for youth, high school and other amateur players. Follow USA Football on Facebook or on Twitter @USAFootball

About SquadLocker

SquadLocker and its innovative suite of disruptive technologies are changing the way leagues and teams design and purchase customized team gear and apparel. Offering the market's leading brands, SquadLocker manages the entire process from instant online store web-store creation to free graphic art work assistance as well as decoration and production/fulfillment, all from its wholly owned facility. As a result, SquadLocker makes it easier for league organizers to manage youth programs and for coaches to spend more time mentoring and inspiring young athletes.


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