SquadLocker CRO Joins Top Marketing and Sales Leaders at Revenue Leadership Digital Bootcamp Hosted by Crayon

July 13, 2020

Tracy Wemett

SquadLocker’s Jeanne Hopkins is presenting on importance of customer success particularly as businesses adapt to a new world

WARWICK, R.I. – July 13, 2020 – Jeanne Hopkins, Chief Revenue Officer at SquadLocker, a leading provider of online tools and services for teams and organizations to manage custom apparel and equipment purchasing, is presenting, “Why Customer Success Belongs in Marketing,” at the Revenue Leadership Digital Bootcamp on Wednesday, July 22, 2020. Hosted by Crayon, the free event offers a half-day of sessions packed with actionable insights from the best revenue leaders in the industry to help you level up your skills and adapt to this new world.

WHAT: “Why Customer Success Belongs in Marketing,” Presented by Jeanne Hopkins

WHEN: Wednesday, July 22, 2020, 3:40 p.m. – 4:10 p.m. ET


Customer experience is critical to building long-term, successful relationships with customers, both before and after the sale. This comes from the collaboration between 1) customer marketing to generate leads to create the sale and 2) customer success, everything that follows the sale - the Dynamic Duo of marketing today.

"If your marketing budget is cut by 50%, where would you spend your time?” asks Jeanne Hopkins. “For me, the answer is clear. I’d spend less time on prospect marketing and more time on customer marketing. Please join this session to learn just how and why to make customer success a marketing priority in a time where the customer experience matters more than anything.”

Each speaker offers a fresh perspective across key revenue functions, including sales, marketing, customer success, and executive strategy. Other event speakers are Mike Volpe, CEO of Lola; Meghan Keaney Anderson, VP of Marketing at HubSpot, Julie Hogan, VP of Customer Experience at Drift; Sydney Sloan, CMO at SalesLoft; and John Judge, SVP of Sales at Crayon. Ellie Mirman, Chief Marketing Officer at Crayon, is the host of the event.

Crayon is a market and competitive intelligence company that enables businesses to track, analyze, and act on everything happening outside their four walls. For more information or to register for the event, visit:


About SquadLocker

SquadLocker and its innovative suite of disruptive technologies are changing the way leagues and teams design and purchase customized team gear and apparel. Offering the market's leading brands, SquadLocker manages the entire process from instant online store creation to free graphic artwork assistance as well as decoration and production and fulfillment, all from its wholly-owned facility. As a result, SquadLocker makes it easier for league organizers to manage youth programs and for coaches to spend more time mentoring and inspiring young athletes. For more information, visit: and connect on LinkedIn, Twitter, and Facebook.



Tracy Wemett



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