New! 2021 Sports Uniforms Catalog →

SquadLocker Continues Expansion Transforming $8 Billion Decorated Team Apparel Market

May 23, 2017

Connor Mahon

As the nation’s leading developer of innovative technology and best-in-class apparel decorating solutions, we are excited to announce the promotion of Alexandra Garbatini to a newly-created position, Director of Builder Engagement, and the addition of 50 employees in the last six months. The expansion is due to the continued fast growth of our consumer base of coaches, league administrators, and parent volunteers who have used the easy-to-use Store Builder team platform.


AAEAAQAAAAAAAA24AAAAJGUyNzcxZjRlLWM3ZjUtNGI3My04NTkyLWFmMmNjNWMwODE0OA.jpgGarbatini’s promotion, which has opened two positions, Digital Marketing Coordinator, and Partnership Integration Manager, is the latest milestone in our record sales growth from new and existing team managers, players, and parents. We expect to continue this surge, which started in 2016 and continues in 2017 with the addition of 50 new employees. Among the new appointments, additional management team leadership, including VP Manufacturing, HR Director, and Merchandise Manager roles. 


“Our transformative business model that necessitated the naming of Alex and 50 new employees in six months are indicative of the market’s accelerated interest in our easy-to-use Store Builder software platform that instantly builds team micro-sites, offering of superior performance gear, and unparalleled commitment to customer service,” said Todd Grant, President of SquadLocker.  “Congratulations to Alexandra and our All-Star team made up of the best employees in Rhode Island and our magnificent squad of coaches, league organizers, and parent volunteers who demand the easiest way to buy decorated team apparel.” 


With Garbatini at the helm of builder engagement, we will now have an opportunity to focus on builder behavior, which will enhance their experience moving forward.

Subscribe to the Squad Blog

Join our squad in getting weekly updates on the most helpful content for your youth teams, sports clubs, students, and more.


More from the Squad Blog

Boosting Participation in Youth Sports [+ INFOGRAPHIC]

Boosting Participation in Youth Sports [+...

As adults, one of the things we love about youth sports is the many ways participation benefits kids later in life. Knowing that, we want to do everything we can to encourage all kids to find a...

Read More
On The Whistle Podcast | Amplifying Underrepresented Voices in Sports

On The Whistle Podcast | Amplifying...

An unlikely rower from Mount Holyoke became an Olympic athlete.

Read More
Schools Build Brand Awareness with SquadLocker

Schools Build Brand Awareness with SquadLocker

SquadLocker online custom apparel stores are helping schools to build their brand and increase morale, which can be challenging today as communities are distributed with remote learning....

Read More
5 Ways to Spice Up Learning with Digital Scavenger Hunts

5 Ways to Spice Up Learning with Digital...

Screen fatigue is running rampant for many, but it’s particularly real for teachers and students. Supported by SquadLocker, the Multipurpose Room podcast is hosted by strategic partner K-12...

Read More
See More Posts