Due to Overwhelming Adoption, SquadLocker Announces 2017 Expansion Plans

December 11, 2016

Todd Grant


Store Builder Software Platform for Decorated Team Apparel Transforming $8-Billion Market Achieves Triple-Digit Growth, Leading to New Jobs and Scouting for a Second Facility

WARWICK, RHODE ISLAND – December 11, 2016 -- SquadLocker®, the nation’s leading developer of innovative technology and best-in-class apparel decorating solutions, announced today that its record sales from new and existing team managers, players, and parents has led to an aggressive expansion effort.

Powered by recent software releases, including improved Team Gear Store building functionality and user experience enhancements, SquadLocker has added 30 production employees in the last 90 days and is currently seeking to add additional management team leadership including VP Manufacturing, HR Director, and Merchandise Manager roles. In planning for continued growth in 2017 SquadLocker is actively recruiting to fill multiple shifts with another 50+ production staffing slots and is quadrupling its investment in production equipment to keep up with record demand from the thousands of teams and youth league programs utilizing SquadLocker’s easy-to-use online tools.

“Starting with a blank sheet of paper, Squadlocker has completely rewritten the playbook for ecommerce for teams and fans, and that innovation is being rewarded,” said Thorne Sparkman, managing director of the Slater Technology Fund, which provided early-stage funding for the company. “Sports teams matter, and that’s why Squadlocker is so driven to improve their experiences.”

SquadLocker, offering a selection of more than 30,000 items, from brands such as Under Armour, Champion, Nike, Adidas, Warrior, Badger, recently added Mizuno USA, and more, is adding new gear to the instant Store Builder application every day. SquadLocker has become the destination for coaches looking to quickly pick brands and styles, upload a logo and promote and share an instant free online store.

Custom-branded hoodies, tees, polos, footwear and accessories, emblazoned with team logos and team colors can be ordered without the daunting hassle of filling out endless forms, collecting checks and handing out gear. Spending less time on these tasks allows volunteer coaches to spend more time teaching and mentoring their young athletes within America’s myriad youth sports.

“We have just experienced our biggest Fall Season because managers and administrators, looking to save time while offering superior performance gear, used our easy-to-use Store Builder software platform to instantly build team micro-sites,” said Todd Grant, President of SquadLocker. “Thanks go to the best employees in Rhode Island and our business model utilizing innovative technology to transform the buying behavior of coaches, league organizers, and parent volunteers who are demanding an easier method of buying decorated team apparel.”

Transforming buying behavior with an improved online experience, SquadLocker provides an easy-to- use 3-step flow for selecting product, uploading a logo, and promoting the instant online store, making it as easy as possible for parents to purchase gear directly. Other benefits include:

  • Seamless online experience that is fast, easy and free for coaches, youth league administrators and parent volunteers with one source for apparel selection and order management.
  • Self-managed fundraising and rebate management via the portal.
  • Tools for uploading, editing and storing actual team logos as well as free design services from a staff of graphic designers standing on the ready to assist.
  • Top-tier brands, including Under Armour®, Adidas®, Nike® and more, as well as high-quality value-brand alternatives at the lowest possible cost for teams.
  • Best in class Accuracy Guard guaranty ensuring customer satisfaction.

About SquadLocker

We Love Teams!

SquadLocker and its innovative suite of disruptive technologies are changing the way leagues and teams design and purchase customized team gear and apparel. Offering the market’s leading brands, SquadLocker manages the entire process from instant online store web-store creation to free graphic art work assistance as well as decoration and production/fulfillment, all from its wholly owned facility. As a result, SquadLocker makes it easier for league organizers to manage youth programs and for coaches to spend more time mentoring and inspiring young athletes.

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