Social Media 101 for Schools

October 13, 2020

Christine Snyder

Social media is a powerful tool in education, but it can be overwhelming trying to figure out where your school or group should start. Should you manage accounts for all major tools or just one? If just one, which one? How do you get your community to engage?

A recent episode of the Multipurpose Room podcast, “Where to Start with Social Media for Your School, PTA or PTO,” answers these questions and more. Hosts Debora Jones and Wes Jones share social media 101 basics, including best practices with the social media tools used most often in education – Facebook, Instagram, and Twitter.


Which social media is best?

Each tool has a little something different to offer. Facebook is your “do-it-all” platform for announcing school and sports news, upcoming events, and more, and you can use text, photos or video. Instagram is a visual-driven platform that’s best for video and pictures, and is great for boosting school morale. Twitter is more text-driven and a great tool for what’s happening in real-time, like school closings and other news flashes.


Social media best practices

Regardless of the platform, here are some best practices:

1. Video is king: Photos get more attention on social media than straight text, but video is the big winner. Video engages users longer and provides a better experience. Ensure best quality for both photos and video for more likes and comments.


2. Use free social tools: There are many free tools to enhance photos and video in each of the platforms as well as in your app store. Simply search on free tools for whatever social platform you are using to make your photos and video more visually appealing.


3. Use Hashtags: Hashtags are an identifying tool, used to unite conversations from different users in a single group or stream. They can be found by searching for a hashtag or clicking on one. #PTA #PTO #schooluniforms


Above all, remember to keep your posts fun, information, and engaging so your school community feels welcomed and informed. To listen to this episode to learn more, go here.

SquadLocker is a proud supporter of the Multipurpose Room podcast, hosted by strategic partner K-12 Clothing, a PTA-Dad created business that provides high-quality school apparel while increasing access to educational resources through fundraising in schools.

The Multipurpose Room provides real-life issues that PTAs, PTOs, and school staff are dealing with today and offer practical tips.

SquadLocker supports schools by eliminating the burden of managing, ordering, and distributing school uniforms, sports gear, and spirit wear via our easy, online custom apparel stores. Learn more at


New call-to-action

Subscribe to the Squad Blog

Join our squad in getting weekly updates on the most helpful content for your youth teams, sports clubs, students, and more.


More from the Squad Blog

Gearing Up for a New Season: Insights from a Pro

Gearing Up for a New Season: Insights from a Pro

When it comes to youth sports, I want kids to be kids. It’s not about wins and losses – sports are about having fun. About inclusion. Fun is what I remember most from the early days when I was a...

Read More
Women’s History Month: Women in Sports Timeline

Women’s History Month: Women in Sports Timeline

There once was a time that women were not allowed to play team sports, officially anyway. After all, it wasn’t very ladylike. And, believe it or not, women were once considered “too fragile” to run

Read More
SquadLocker Delivers Custom Apparel for West Side Youth Basketball’s 48 Teams in 5 Days

SquadLocker Delivers Custom Apparel for West Side...

SquadLocker releases case study on how West Side Youth Basketball received all gear through the company’s MVP program for 48 teams, including 96 coaches

Read More
Is Your School Uniform Provider Changing with the Times?

Is Your School Uniform Provider Changing with the...

Buying behavior has changed a lot over the last year with online buying predominantly preferred over in-store shopping. This has prompted many schools to re-evaluate their apparel options so that...

Read More
See More Posts