Names SquadLocker Exclusive Adidas, Merchandise Partner

August 13, 2019

Max McVay

Charleston, SC – today announced it has entered into an exclusive retail relationships with SquadLocker to provide its staff, players, parents and fans adidas equipment and merchandise for its multisport academy that includes Basketball, Volleyball, Soccer (futsal), eSports and Sport Performance. Squadlocker’s unique online retail solution allows to produce new equipment and merchandise in real time.

As part of the relationship, SquadLocker will become a commercial partner of and will promote SquadLocker as part of its multi-sport facility marketing at 2020 National Qualifiers.

“To support such a prestigious program as is a real honor for the team here at SquadLocker. Knowing we are improving their operational efficiencies so their staff can invest more of their time in player development allows all of us to fulfill our ultimate goal,” noted Gary Goldberg Founder and CEO


“Squadlocker gives us the flexibility to support our adidas partnership by enabling us to produce real time official equipment and merchandise for our community. We don’t have to wait for a 3rd party to ‘build’ our stores or let us know what’s available in stock. We can do it anywhere, anytime from any device!”

- Jaime Shamis, Club Director


About SquadLocker

From athlete to mathlete, SquadLocker makes it easy to outfit any team or organization in two weeks or less. SquadLocker’s instant online stores that never close serve up the world’s best apparel and gear brands, decorated with your specific logos. Every store merchandising and logo design is custom and free. Every order is processed individually with no minimums. With user dashboard features like flexible fundraising, logo library, store management rights sharing and other cutting edge, time saving, program management tools, SquadLocker has changed the way. Commissioners, Athletic Directors, Coaches, Parents, Captains and Club Leaders manage their group’s decorated apparel and gear needs. All orders are fulfilled from SquadLocker’s wholly owned state of the art facility in Warwick, R.I. using proprietary software and decoration techniques. SquadLocker is the official and exclusive online provider of gear and decorated apparel for Sports Engine and Sports Illustrated Play, a division of NBC Sports. The list of SquadLocker investors includes high profile groups such as Causeway Media Partners.

About (a dba of dot academy llc) is a wholly owned subsidiary of Sport Venture Group. Its mission is to become a national academy brand by developing 50 multi-sport facilities around the country over the next 10 years whose players, parents and staff are committed to training and competing at the highest level possible at all times. The club started with volleyball as in 2019 season and expects to add Basketball, Soccer and eSports in 2020.

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