--- title: Get Personal with Apparel - The Difference Personalized Custom Apparel Makes description: Research shows that when school spirit wear associated with a club, band, or sports team is worn, morale, along with the sense of belonging, is boosted. Personalization only adds to that sense of pride and comradery. image: https://www.squadlocker.com/hubfs/2020-09-18-StoreShot-Personalization.jpg --- For the best experience on our site, update your browser to [Google Chrome](https://www.google.com/chrome/). - [![SquadLocker Logo](https://www.squadlocker.com/hubfs/2018%20Marketing%20Site/sqd-logo-r1.png)](https://www.squadlocker.com) - [![Account](https://www.squadlocker.com/hubfs/2018%20Marketing%20Site/account-icon.svg) My Account Sign up or login ](https://teamlocker.squadlocker.com/#/account/login) - [Build Your Store](https://www.squadlocker.com/getstarted) - [Solutions](https://www.squadlocker.com/squad-blog/lets-get-personal-with-apparel#) [Uniforms](https://www.squadlocker.com/uniforms/squadgear) [Schools](https://www.squadlocker.com/solutions/schools) [Sports Organizations](https://www.squadlocker.com/solutions/organizations) [Businesses](https://www.squadlocker.com/solutions/corporate) - [SquadStudio](https://squadstudio.squadlocker.com/) - [Find Your Store](https://teamlocker.squadlocker.com/#/teams/) - [Find Your Order](https://teamlocker.squadlocker.com/dashboard/find-order) - [Contact Us](https://www.squadlocker.com/contact) [> Blog](https://www.squadlocker.com/squad-blog) / Get Personal with Apparel - The Difference Personalized Custom Apparel Makes # Get Personal with Apparel - The Difference Personalized Custom Apparel Makes September 19, 2020 Christine Snyder Tags: [Spirit Wear](https://www.squadlocker.com/squad-blog/topic/spirit-wear) [SL Features](https://www.squadlocker.com/squad-blog/topic/sl-features) [School Spirit](https://www.squadlocker.com/squad-blog/topic/school-spirit) *Research shows that when school spirit wear associated with a club, band, or sports team is worn, morale, along with the sense of belonging, is boosted. Personalization only adds to that sense of pride and [comradery](https://www.squadlocker.com/squad-blog/showing-your-spirit-builds-sense-of-belonging). * ---- In this era of all things digital, consumer expectations are higher than ever with more choices and options available to us. The [upsurge](https://www.glamour.com/story/why-were-obsessed-with-customized-fashion) in customized and personalized products is not a surprise; it’s a natural evolution. More and more of our lives are customized and personalized to our tastes, behaviors, and preferences. We want personalization. In fact, we love it. [Recent research from Deloitte](https://www2.deloitte.com/content/dam/Deloitte/ch/Documents/consumer-business/ch-en-consumer-business-made-to-order-consumer-review.pdf) showed that more than 50% of consumers are interested in purchasing personalized products or services, and half are willing to wait longer for them. We form emotional connections to a product or brand that is made just for us. When it comes to our personalized apparel, we wear it often, tell our friends about it, and post pictures on social media for the world to see.   ## **Customization vs. personalization** At SquadLocker, we are all about customization and delivering that feeling of belonging to a particular group or team. We also love adding that second layer of personalization that adds to the joy. What’s the different between [customization and personalization](https://help.squadlocker.com/hc/en-us/articles/360015247934-Customization-vs-Personalization)? - **Customization:** All the items in your SquadLocker store are *customized* with your team, school, or organization’s logo or slogan. - **Personalization:** Items in your store can be additionally *personalized* by members of your organization with their name and/or number. Personalization can easily be added to items available in your store. If personalization is available for an item, then a personalization box will show up on the product page when your team selects an item.   ![2020-09-18-StoreShot-Personalization](https://www.squadlocker.com/hubfs/2020-09-18-StoreShot-Personalization.jpg)   Your team can simply type the name and/or number in the field before adding the item to your cart, and that information will be added to your item. Team uniforms, hoodies, jackets, gear, and bags are all great items to adorn your name or number.   ## **Personalize your Apparel** Be sure to include items in your store that are optimal for personalization. Your community will love it! It’s fast, easy, and affordable for them to add their name or number to apparel or accessories. Details vary by product. For more information, including dimensions, location, and allowable character length, click [here](https://help.squadlocker.com/hc/en-us/articles/115010449808-Can-I-personalize-my-apparel-). Share this Story [Tweet](https://twitter.com/share) --- ## Subscribe to the Squad Blog Join our squad in getting weekly updates on the most helpful content for your youth teams, sports clubs, students, and more. ![SquadLocker](https://www.squadlocker.com/hubfs/Squids%202020/2020-01-30-Squid_Blog.png) ![SquadLocker](https://www.squadlocker.com/hubfs/Squids%202020/2020-01-30-Squid_Blog_mobile.png) --- ## More from the Squad Blog [![The Circuit's Official Team Store Provider of Grassroots Basketball](https://www.squadlocker.com/hubfs/circuit_press_social4%20(1).jpg) ](https://www.squadlocker.com/squad-blog/the-circuit-partnership) ## [ The Circuit's Official Team Store Provider of... ](https://www.squadlocker.com/squad-blog/the-circuit-partnership) [Read More](https://www.squadlocker.com/squad-blog/the-circuit-partnership) [![SquadLocker Supports Breast Cancer Awareness](https://www.squadlocker.com/hubfs/breast_cancer_awareness_blog_thumbnail.jpg) ](https://www.squadlocker.com/squad-blog/squadlocker-supports-breast-cancer-awareness) ## [ SquadLocker Supports Breast Cancer Awareness ](https://www.squadlocker.com/squad-blog/squadlocker-supports-breast-cancer-awareness) [Read More](https://www.squadlocker.com/squad-blog/squadlocker-supports-breast-cancer-awareness) [![Pro Basketball News: The American Basketball Association (ABA) Partners with SquadLocker on Custom Apparel](https://www.squadlocker.com/hubfs/aba_blog_thumbnail.jpg) ](https://www.squadlocker.com/squad-blog/aba-partnership) ## [ Pro Basketball News: The American Basketball... ](https://www.squadlocker.com/squad-blog/aba-partnership) [Read More](https://www.squadlocker.com/squad-blog/aba-partnership) [![Get Uniforms Done](https://www.squadlocker.com/hubfs/gud_thumbnail.jpg) ](https://www.squadlocker.com/squad-blog/get-uniforms-done) ## [ Get Uniforms Done ](https://www.squadlocker.com/squad-blog/get-uniforms-done) [Read More](https://www.squadlocker.com/squad-blog/get-uniforms-done) [See More Posts ❯](https://www.squadlocker.com/squad-blog/) --- About [About Us](https://www.squadlocker.com/about-squadlocker) [Why Choose Us?](https://www.squadlocker.com/why-choose-squadlocker) [Founder's Story](https://www.squadlocker.com/founders-story) [Meet the Squad](https://www.squadlocker.com/squad/experts) [News & Press](https://www.squadlocker.com/news-press) [Case Studies](https://www.squadlocker.com/herostory) [Squid Blog](https://www.squadlocker.com/squid-blog) [Legacy Blog](https://www.squadlocker.com/squad-blog) Partnerships [Company Partners](https://www.squadlocker.com/partners) [Collectives](https://www.squadlocker.com/hubfs/Collectives/02-08-23%20SquadLocker%20x%20Collectives%20Linked%20-%20Contact%20Us.pdf) Sales & Decoration [Promotions & Clearance](https://www.squadlocker.com/promotions) [Fundraising](https://www.squadlocker.com/fundraising) [Artwork & Decorations](https://www.squadlocker.com/artwork-decoration) [Uniforms](https://www.squadlocker.com/uniforms/squadgear) [Learning Center](https://www.squadlocker.com/learning-center) [Services](https://www.squadlocker.com/services) [Gift Cards](https://teamlocker.squadlocker.com/#/gift-card) For the Customer [Customer Bill of Rights](https://www.squadlocker.com/bill-of-rights) [Payment Options](https://www.squadlocker.com/payment-options) Get In Touch [Contact Us](https://www.squadlocker.com/contact) [FAQs](https://www.squadlocker.com/hubfs/Partner%20Media%20Center%20v2/Value%20Props%20-%20FAQ%20%20-%20New%20Store%20-%20Uniforms/Copy%20of%20FAQs.pdf) [Careers](https://www.squadlocker.com/squadlocker-careers) [![](https://www.squadlocker.com/hubfs/ASA/fb@3x.png)](https://www.facebook.com/SquadLocker-185431758225553/) [![](https://www.squadlocker.com/hubfs/ASA/insta@3x.png)](https://www.instagram.com/squadlocker/) [![](https://www.squadlocker.com/hubfs/ASA/twitter@3x.png)](https://twitter.com/squadlocker) [![](https://www.squadlocker.com/hubfs/ASA/in@3x.png)](https://www.linkedin.com/company/squadlocker) Policies [Return Policy](https://www.squadlocker.com/return-policy) [Privacy Policy](https://www.squadlocker.com/privacy-policy) [SquadGear Policy](https://www.squadlocker.com/hubfs/SquadGear/SquadGear%20PDFs/SquadGear%20Just%20Disclaimer.pdf) [Terms of Service](https://www.squadlocker.com/terms-of-service) [Accessibility](https://www.squadlocker.com/accessibility) [Fair Labor Practices](https://www.squadlocker.com/fair-labor) [Do Not Sell My Information](https://www.squadlocker.com/donotsellmyinfo) [![SquadLocker, Inc. 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