Eliminating the chore of fundraising for sports organizations and schools is in SquadLocker’s DNA. We don’t charge fees. We make it easy for store admins to add a markup of 5%, 10% or 15% to all store items, and that markup gets mailed directly to the organization. In these tough times, we’re hearing from many that you want more fundraising options and dollars – without the hassle. We’ve got your back!
Matt Desilet, Marketing Director at SquadLocker, sat down with Andrea Martone, Product Management Director, to talk about exciting expanded options in the way of fundraising coming soon to your SquadLocker store:
Andrea, we’re hearing that customers want expanded options in fundraising, and I understand we’ll have some exciting news soon. Can you give us a sneak peek into what’s coming?
Yes. I'm super excited about this, Matt. Today, our fundraising allows store admins to add a percentage markup – 5% or 10% or 15% – to all the items in your store. One hundred percent of that markup goes back to the organization or the school when payout is requested on behalf of the team or club or whoever has raised the funds.
Shortly, you'll be able to add a specific dollar amount to the price of an item that goes to your fundraising account. For example, if you have a lower priced item, say a 50/50 cotton poly T-shirt, you'll be able to add a specific dollar amount that will go directly to fundraising. There are many who are looking to add a little extra to specialty items. Coming soon, you’ll also have the ability to designate, say five to eight targeted fundraising items, to your storefront to raise money. You can drum up some excitement around a specialty items to raise money for a certain program or programs.
That's awesome. So, now, if you are set up for fundraising – which is super easy from your store dashboard – you may have a high end quarter zip that’s super sharp with your embroidered logo. The community loves it, and it’s $60 or $75. You don't necessarily want mark that item up by 10%. You want to keep it economical. Soon, you’ll be able to keep that item in that affordable range. Instead, it might make more sense to markup that inexpensive T-shirt a bit more to bring in additional dollars.
Yes, the goal is to provide those types of options. That quarter zip could stay in a store at a 5% markup, keeping it affordable and people purchasing it. Meanwhile, a pair of shorts or a T-shirt, or maybe a basic sweatshirt costs an additional $10 to $15.
Another nice feature is you will be able to divide items out into a separate collection. You can highlight your fundraising collection to let people know that this certain item or items may be a little more expensive, but a percentage is coming directly back to the organization or to the school. They could buy the quarter zip for the standard cost and toss in the T-shirt that they know is going to give back to the program. Once the order is placed and shipped, those funds become available for payout in the next check requested through the dashboard.
It sounds like the ultimate combination of flexibility and transparency. I think one of the best parts of the fundraising aspect of our SquadLocker online stores is the chore of fundraising – selecting and launching a program, selling, asking for money, and distributing sold items – it’s all eliminated.
Thanks, Andrea, for stopping by to highlight what the product team at SquadLocker is working hard to deliver. Stay tuned for availability on these and more exciting features coming to your store soon.
To learn more on fundraising in your SquadLocker store, go to https://www.squadlocker.com/fundraising
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