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An Industry Viewpoint: Disruptive Innovation for Team Apparel

September 24, 2015

Todd Grant

Innovation is altering consumer behavior in every industry across the globe. Entire industry sectors, led by e-commerce catalysts Amazon, Netflix, Uber, and AirBnB, have transformed how customers and companies interact. Competitors must innovate or perish. Those that innovate are altering how consumers research, compare, select and purchase.

Disruptive innovation has come to youth athletics, with 50 million young participants, ranging from 5-year-olds to college, playing on more than four million teams across America.  Technology has brought improvement in every aspect, including player registration, payment systems, parent communications, coaching, recruitment, and apparel management. League Management Software solutions have become ubiquitous in providing online registration and scheduling tools to youth leagues. Converging with these software advancements are more recent and obvious signals that show significant change is underway.

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