America East Partners With SquadLocker to Launch New Conference Store

October 17, 2018

Max McVay

Originally published by American East

BOSTON - The America East Conference announced today that it has entered into a multi-year partnership with SquadLocker as the exclusive online provider of decorated apparel for the conference.

As part of the agreement, SquadLocker will operate a direct to consumer America East Online Store that offers America East apparel to all fans of the Conference. The online store provides fans all essential gear, including a line for the conference’s #SpreadRespect campaign. Championship and champions gear will also be available in the near future.


"We are excited to partner with SquadLocker and bring fans a new-look America East online store. The new store will be easy to use while providing America East fans a wide range of offerings from national brands on merchandise they can personalize."

- Amy Huchthausen, America East Commission 


“We are excited to partner with SquadLocker and bring fans a new-look America East online store,” said America East Commission, Amy Huchthausen. “The new store will be easy to use while providing America East fans a wide range of offerings from national brands on merchandise they can personalize.”

SquadLocker offers several national brands, including new conference partner Adidas, as well as lifestyle brands. Fans are able to choose from a variety of apparel options and may personalize any item.

“We are proud to be part of such an outstanding organization and are thankful for the opportunity to be named America East exclusive online partner,” said Glenn Cook, national sales director for SquadLocker. “The SquadLocker agreement with the America East aligns SquadLocker core values of community involvement, reputation for excellence and the competitive spirit, with America East’s #3Pillars of the Complete Student-Athlete. Partnering with the America East is another great example of our commitment to forging best-in class partnerships to serve the needs of our customers and its fans."

About America East

The America East provides its member schools and their athletic programs a platform upon which student-athletes can achieve both collegiate and life success through the promotion and nurturing of athletic excellence, academic achievement and leadership, on and off the field.

About SquadLocker

From athlete to mathlete, SquadLocker makes it easy to outfit any team or organization in two weeks or less. SquadLocker’s instant online stores that never close serve up the world’s best apparel and gear brands, decorated with your specific logos. Every store merchandising and logo design is custom and free. Every order is processed individually with no minimums. With user dashboard features like flexible fundraising, logo library, store management rights sharing and other cutting edge, time saving, program management tools, SquadLocker has changed the way Commissioners, Athletic Directors, Coaches, Parents, Captains and Club Leaders manage their group’s decorated apparel and gear needs. All orders are fulfilled from SquadLocker’s wholly owned state of the art facility in Warwick, R.I. using proprietary software and decoration techniques.

SquadLocker is the official and exclusive online provider of gear and decorated apparel for Sports Engine and Sports Illustrated Play, a division of NBC Sports. The list of SquadLocker investors includes high profile groups such as Causeway Media Partners.

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