--- title: SquadLocker Drafts Jeanne Hopkins as Chief Revenue Officer to Continue to Drive Growth description: Jeanne Hopkins brings over 30 years of experience in data-driven metrics, team building, and customer experience to hep coaches, athletes, and fans easily acquire custom apparel image: https://www.squadlocker.com/hubfs/jeanneblogheader.jpg --- For the best experience on our site, update your browser to [Google Chrome](https://www.google.com/chrome/). - [![SquadLocker Logo](https://www.squadlocker.com/hubfs/2018%20Marketing%20Site/sqd-logo-r1.png)](https://www.squadlocker.com) - [![Account](https://www.squadlocker.com/hubfs/2018%20Marketing%20Site/account-icon.svg) My Account Sign up or login ](https://teamlocker.squadlocker.com/#/account/login) - [Build Your Store](https://www.squadlocker.com/getstarted) - [Solutions](https://www.squadlocker.com/squad-blog/squadlocker-drafts-jeanne-hopkins-as-chief-revenue-officer#) [Uniforms](https://www.squadlocker.com/uniforms/squadgear) [Schools](https://www.squadlocker.com/solutions/schools) [Sports Organizations](https://www.squadlocker.com/solutions/organizations) [Businesses](https://www.squadlocker.com/solutions/corporate) - [SquadStudio](https://squadstudio.squadlocker.com/) - [Find Your Store](https://teamlocker.squadlocker.com/#/teams/) - [Find Your Order](https://teamlocker.squadlocker.com/dashboard/find-order) - [Contact Us](https://www.squadlocker.com/contact) [> Blog](https://www.squadlocker.com/squad-blog) / SquadLocker Drafts Jeanne Hopkins as Chief Revenue Officer to Continue to Drive Growth # SquadLocker Drafts Jeanne Hopkins as Chief Revenue Officer to Continue to Drive Growth May 27, 2020 Tracy Wemett Tags: [Spotlights](https://www.squadlocker.com/squad-blog/topic/spotlights) [Community](https://www.squadlocker.com/squad-blog/topic/community) *Jeanne Hopkins* *brings 30 years of* *experience in data-driven metrics, team building, and customer experience to help* *coaches, athletes, and fans* *easily acquire custom apparel * **WARWICK, R.I.** – May 27, 2020 – [SquadLocker](https://www.squadlocker.com/), a leading provider of online tools and services for teams and organizations to manage custom apparel and equipment purchasing, has named [Jeanne Hopkins](https://www.linkedin.com/in/jeannehopkins/) as Chief Revenue Officer (CRO). Previously, she was Chief Marketing Officer at travel management company Lola.com where she led the marketing organization, building a data-driven powerhouse to fuel demand as well as its customer success organization. Jeanne is aligning all revenue-related functions for SquadLocker, including marketing, sales, customer support, pricing, and revenue management. “There has not been a time where we have experienced such rapid change and challenge, and finding the right CRO is among the most critical hires right now for maximizing revenue,” said [Gary Goldberg](https://www.linkedin.com/in/garyctm/), CEO of SquadLocker. “Jeanne is the perfect combination of a seasoned C-suite executive, team building leader, and data-driven marketing powerhouse who has been creating the best possible experiences for customers across various industries. We are thrilled to have her veteran skillset come together to generate top-line revenue growth for SquadLocker.”  Jeanne served Ipswitch (now Progress) as Executive Vice President and CMO and held various executive marketing roles at HubSpot, Symmetricom (now Microsemi), SmartBear, MarketingSherpa, and Continuum (now ConnectWise). At HubSpot, Jeanne's leadership helped the company land on the number two spot on the Inc. 500 list of fastest growing companies by generating 50,000 net new leads per month.  “Buyers are empowered by unprecedented information and choices today, and as the divide between sales and marketing dwindles, companies creating the best customer experiences are the most effective at gaining market share,” said Jeanne Hopkins. “I’m thrilled with the opportunity to bring my expertise to this new CRO role to deliver SquadLocker customers the best experience while expanding our reach as we continue to streamline the process of acquiring custom team apparel.” Jeanne is an accomplished writer, co-authoring “[Go Mobile](https://www.amazon.com/Mobile-Location-Based-Marketing-Optimized-Strategies/dp/1511384425),” a top-selling mobile marketing book on Amazon. She has served as advisor at numerous companies, currently at [Coffee Cup Collective](https://www.coffeecupcollective.com/) and [Sales Lead Management Association](https://www.salesleadmgmtassn.com/). She is also Co-Chair of the [MassTLC Sales and Marketing Group](https://www.masstlc.org/sales-marketing-community/). She loves educating the masses as a frequent speaker at industry events and is a social media powerhouse with nearly 90,000 [@jeannehopkins](https://twitter.com/jeannehopkins) followers on Twitter and 7,000 on LinkedIn.  Jeanne and her teams have won numerous industry awards for various achievements, including a [2020 Killer Content Award](https://www1.demandgenreport.com/a/killer-content-awards-2020/audio-content/#lola) by Demand Gen Report for three outstanding podcasts, one of which Jeanne was the host. SquadLocker serves over 75,000 teams, leagues, and schools by shipping uniforms, custom team gear, and spirit wear in as fast as three days, directly to the homes of parents, athletes, and fans.  ## About SquadLocker SquadLocker and its innovative suite of disruptive technologies are changing the way leagues and teams design and purchase customized team gear and apparel. Offering the market's leading brands, SquadLocker manages the entire process from instant online store creation to free graphic artwork assistance as well as decoration and production and fulfillment, all from its wholly-owned facility. As a result, SquadLocker makes it easier for league organizers to manage youth programs and for coaches to spend more time mentoring and inspiring young athletes. For more information, visit: [www.squadlocker.com](https://www.squadlocker.com/) and connect on [LinkedIn](https://www.linkedin.com/company/squadlocker/), [Twitter](https://twitter.com/squadlocker), and [Facebook](https://www.facebook.com/WeLoveTeams/).   Contact: Tracy Wemett BroadPR +1-617-868-5031 [tracy@broadpr.com](mailto:tracy@broadpr.com) Share this Story [Tweet](https://twitter.com/share) --- ## Subscribe to the Squad Blog Join our squad in getting weekly updates on the most helpful content for your youth teams, sports clubs, students, and more. ![SquadLocker](https://www.squadlocker.com/hubfs/Squids%202020/2020-01-30-Squid_Blog.png) ![SquadLocker](https://www.squadlocker.com/hubfs/Squids%202020/2020-01-30-Squid_Blog_mobile.png) --- ## More from the Squad Blog [![The Circuit's Official Team Store Provider of Grassroots Basketball](https://www.squadlocker.com/hubfs/circuit_press_social4%20(1).jpg) ](https://www.squadlocker.com/squad-blog/the-circuit-partnership) ## [ The Circuit's Official Team Store Provider of... ](https://www.squadlocker.com/squad-blog/the-circuit-partnership) [Read More](https://www.squadlocker.com/squad-blog/the-circuit-partnership) [![SquadLocker Supports Breast Cancer Awareness](https://www.squadlocker.com/hubfs/breast_cancer_awareness_blog_thumbnail.jpg) ](https://www.squadlocker.com/squad-blog/squadlocker-supports-breast-cancer-awareness) ## [ SquadLocker Supports Breast Cancer Awareness ](https://www.squadlocker.com/squad-blog/squadlocker-supports-breast-cancer-awareness) [Read More](https://www.squadlocker.com/squad-blog/squadlocker-supports-breast-cancer-awareness) [![Pro Basketball News: The American Basketball Association (ABA) Partners with SquadLocker on Custom Apparel](https://www.squadlocker.com/hubfs/aba_blog_thumbnail.jpg) ](https://www.squadlocker.com/squad-blog/aba-partnership) ## [ Pro Basketball News: The American Basketball... ](https://www.squadlocker.com/squad-blog/aba-partnership) [Read More](https://www.squadlocker.com/squad-blog/aba-partnership) [![Get Uniforms Done](https://www.squadlocker.com/hubfs/gud_thumbnail.jpg) ](https://www.squadlocker.com/squad-blog/get-uniforms-done) ## [ Get Uniforms Done ](https://www.squadlocker.com/squad-blog/get-uniforms-done) [Read More](https://www.squadlocker.com/squad-blog/get-uniforms-done) [See More Posts ❯](https://www.squadlocker.com/squad-blog/) --- About [About Us](https://www.squadlocker.com/about-squadlocker) [Why Choose Us?](https://www.squadlocker.com/why-choose-squadlocker) [Founder's Story](https://www.squadlocker.com/founders-story) [Meet the Squad](https://www.squadlocker.com/squad/experts) [News & Press](https://www.squadlocker.com/news-press) [Case Studies](https://www.squadlocker.com/herostory) [Squid Blog](https://www.squadlocker.com/squid-blog) [Legacy Blog](https://www.squadlocker.com/squad-blog) Partnerships [Company Partners](https://www.squadlocker.com/partners) [Collectives](https://www.squadlocker.com/hubfs/Collectives/02-08-23%20SquadLocker%20x%20Collectives%20Linked%20-%20Contact%20Us.pdf) Sales & Decoration [Promotions & Clearance](https://www.squadlocker.com/promotions) [Fundraising](https://www.squadlocker.com/fundraising) [Artwork & Decorations](https://www.squadlocker.com/artwork-decoration) [Uniforms](https://www.squadlocker.com/uniforms/squadgear) [Learning Center](https://www.squadlocker.com/learning-center) [Services](https://www.squadlocker.com/services) [Gift Cards](https://teamlocker.squadlocker.com/#/gift-card) For the Customer [Customer Bill of Rights](https://www.squadlocker.com/bill-of-rights) [Payment Options](https://www.squadlocker.com/payment-options) Get In Touch [Contact Us](https://www.squadlocker.com/contact) [FAQs](https://www.squadlocker.com/hubfs/Partner%20Media%20Center%20v2/Value%20Props%20-%20FAQ%20%20-%20New%20Store%20-%20Uniforms/Copy%20of%20FAQs.pdf) [Careers](https://www.squadlocker.com/squadlocker-careers) [![](https://www.squadlocker.com/hubfs/ASA/fb@3x.png)](https://www.facebook.com/SquadLocker-185431758225553/) [![](https://www.squadlocker.com/hubfs/ASA/insta@3x.png)](https://www.instagram.com/squadlocker/) [![](https://www.squadlocker.com/hubfs/ASA/twitter@3x.png)](https://twitter.com/squadlocker) [![](https://www.squadlocker.com/hubfs/ASA/in@3x.png)](https://www.linkedin.com/company/squadlocker) Policies [Return Policy](https://www.squadlocker.com/return-policy) [Privacy Policy](https://www.squadlocker.com/privacy-policy) [SquadGear Policy](https://www.squadlocker.com/hubfs/SquadGear/SquadGear%20PDFs/SquadGear%20Just%20Disclaimer.pdf) [Terms of Service](https://www.squadlocker.com/terms-of-service) [Accessibility](https://www.squadlocker.com/accessibility) [Fair Labor Practices](https://www.squadlocker.com/fair-labor) [Do Not Sell My Information](https://www.squadlocker.com/donotsellmyinfo) [![SquadLocker, Inc. 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