SquadLocker and 8to18 Digital Host Back-to-School Panel Discussion to Help Athletic Directors Prep for Fall

June 16, 2020

Tracy Wemett

Webinar on Wednesday, June 17, 2020 features digital tactics and tools to keep your school community engaged and safe in COVID-19 era while boosting spirit and funding 

WARWICK, R.I. June 16, 2020 SquadLocker, a leading provider of online tools and services for teams and organizations to manage custom apparel and equipment purchasing, is sponsoring the webinar, “ADs & Tech in 2020 (Part 2): Back-to-School Games, Fan Engagement, and Fundraising,” in partnership with 8to18 Digital on Wednesday, June 17, 2020. This is part two of the Athletic Directors & Tech 8to18 Digital Thought Leadership Series featuring panelists whose companies provide digital tactics and tools for managing sports games and large events this fall under new, challenging circumstances. 

WHAT: Webinar, “ADs & Tech in 2020 (Part 2): Back-to-School Games, Fan Engagement, and Fundraising”

WHEN: Wednesday, June 17, 2020, 12:30 p.m. EDT



Fall sports games, pep rallies, parent night, homecoming, and other school events will all look and run much differently in the new COVID-19 landscape. This webinar will help athletic directors keep fans engaged, athletes on the field, school communities safe, and funds coming into the department through innovative tech solutions and effective management tactics.  

Panelists include Lorien Luehrs, President and COO at HomeTown Ticketing; Gordon Daily, CEO and co-founder of BoxCast; Kim Johnson, COO at 8to18 Digital; and Gary Goldberg, CEO of SquadLocker. The event is moderated by Abigail Emerson, VP of Strategy at 8to18 Digital. 

“Since the COVID-19 crisis, 8to18 has been working steadfastly with other technology providers in the space to connect athletic directors with complete digital solutions this fall,” said Abigail Emerson, 8to18 Digital’s VP of Strategy. “The inception of this webinar series, in collaboration with SquadLocker and its cutting edge full school apparel and equipment solutions, is helping us do exactly that.”

The webinar is in partnership with 8to18 Digital, leading provider of the most comprehensive management and fundraising solution for school athletics and activity administrators. 8to18 is also the NIAAA's preferred management technology for athletic directors. 

“The coming fall season is expected to be challenging as athletic directors and coaches navigate unchartered waters during these unprecedented times,” said Gary Goldberg, CEO of SquadLocker. “They will be focused on many other issues, and we aim to take tasks associated with uniforms and gear off their hands while putting much needed fundraising money into their pockets.”

A SquadLocker customized, online store allows players, parents, and fans to order any team uniform, gear, and spirit wear that is printed, sublimated, and embroidered according to your needs. Athletic directors no longer need to be the customer service rep for their apparel or gear order or order uniforms in bulk ahead of the sports season, creating out of pocket expenses.

Register for the webinar at:

About SquadLocker

SquadLocker and its innovative suite of disruptive technologies are changing the way leagues and teams design and purchase customized team gear and apparel. Offering the market's leading brands, SquadLocker manages the entire process from instant online store creation to free graphic artwork assistance as well as decoration and production and fulfillment, all from its wholly-owned facility. As a result, SquadLocker makes it easier for league organizers to manage youth programs and for coaches to spend more time mentoring and inspiring young athletes. For more information, visit: and connect on LinkedIn, Twitter, and Facebook.



Tracy Wemett



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