Sports Illustrated Unveils New Digital Platform

April 25, 2016

Max McVay

Originally published by Business Wire


NEW YORK--The new Sports Illustrated Play (SI Play) team store MyGear powered by SquadLocker debuts today. MyGear offers youth sports teams nationwide access to a state-of-the-art, user-friendly digital resource to manage merchandising and fundraising operations. It streamlines operations for ordering and customizing team apparel to save countless hours of work for volunteers, team administrators and organizers. Players, parents, families and friends now have an easy way to purchase their favorite team gear and spirit wear. As part of this initiative, SI Play has partnered with SquadLocker, a leading purveyor of premium team apparel and gear.


MyGear operates as a digital storefront that can be integrated into an organization’s site and mobile extensions. There, fans will find the most in-demand gear, including sweats, performance wear, equipment bags and more from premium brands, such as Under Armour, Adidas, Russell Athletics and other top providers—all of it fully customizable. For league and team managers MyGear removes the complexity and burden of gathering size, specs and payments. Individuals can order and pay for customized team gear with a few clicks on a custom link.


Organizations choosing to integrate MyGear can also use it as a fundraising vehicle for their leagues, a valuable way to enhance their programs. League administrators will have the opportunity to bundle team gear with registration and create an easy soup-to-nuts registration and outfitting process. SI Play account teams are working directly with league administrators to ensure the seamless integration of these stores into overall league operations and infrastructure.


“In talking to thousands of fellow coaches, team administrators and organizers, a common theme was making the operational side of running teams and leagues more efficient and thus more rewarding for everyone. MyGear was created exactly for that purpose. Now everyone who wants to support their local teams will have an efficient resource. It also saves countless hours for volunteers and league organizers who manage this process. We believe it’s a win-win for everyone,” said Jeff Karp, SI Play CEO.


“Organizing the purchase of custom team gear and apparel has long been a point of frustration with coaches, administrators and managers, requiring the collection of individual checks, sizes, names and numbers, while taking up volunteers’ valuable coaching and mentoring time with our youth athletes,” said SquadLocker Founder and CEO Gary Goldberg. “The partnership between SI Play and SquadLocker enables youth sports administrators, league officials and players to easily design custom team gear and apparel and seamlessly and instantly integrate products from the market’s top brands into SI Play’s online platform.”

About SI Play

SI Play ( brings together industry leaders in sports software around a simple yet ambitious goal: to connect the world of youth sports. Since its launch in July 2015, SI Play has gained tremendous momentum and now supports more than 10 million active users each month across a wide range of sports, geographies and age ranges through its digital products and services, and it has official technology partnerships with eight youth sports National Governing Bodies. The company provides the platform and tools to fuel the passion for sports and ensure a rewarding experience for all participants.

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