Leadership Squad



George Overholser, CEO

George is an executive with experience in scaling businesses and an extraordinary track record of success. He specializes in transformations to drive growth, having held key leadership roles including as a member of Capital One’s founding management team, where he headed up strategy and oversaw the launch of 20 new businesses. Subsequently, George was an early investor and long-time board member at VistaPrint, where he participated in the building of a second billion-dollar enterprise.


portrait-garyGary Goldberg, FOUNDER

Gary is a third generation textile engineer who has enjoyed designing textile consumer products for some of the world's most recognized retailers and brands. He admits that he never reached star athlete status during his younger days, but recently has enjoyed learning to play Squash with his 3 teenage children. He is regularly beaten at pick up basketball by his two boys, but claims he wants them to win. A native to New England, he resides in Providence, RI and is the proud owner of a Doberman named Luna.



Frank Tillinghast, CFO

Frank is a Certified Public Accountant who has over 25 years’ experience as a finance executive in textiles and apparel. He received his MBA from Babson College where he focused on Entrepreneurship. Frank received his undergraduate degree from the University of Rhode Island where he played hockey. When he isn’t in the office, most times you will find him coaching hockey or baseball with his son, James. Frank’s other hobbies include SQL, Excel and golf.



Keith Roberts, CTO/COO

Keith Roberts, CTO

Keith has spent the past 20 years working in various areas of technology; areas of focus have been product development, network operations, and information security. Most of Keith’s career has been spent working with technology startups, but has experience working in financial services, communications, and healthcare IT. When Keith isn’t building the 'next best thing' he can be found playing with his kids, coaching one of their teams, or enjoying one of Rhode Island’s beaches or hiking trails.





Fletch started his Internet career as a Product Manager at Netscape Communications. Prior to joining SquadLocker, Fletch led product management for EVERFI, product marketing for CEB, and held a number of leadership roles in product, marketing and business operations across 15 years at AOL. He holds engineering and business degrees from the University of Michigan. When he’s not working he enjoys trail running, offshore sailing and DIY projects. He lives in Bethesda, MD with his wife and dog and has three kids in college.