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SquadLocker® Management

As parents of young athletes we have witnessed the amazing learning journey our son and daughter athletes experience through youth sports. We're thrilled to provide league and team managers with an apparel solution that makes it easier for them to spend more time mentoring and inspiring young athletes everywhere.


Gary Goldberg, CEO

Gary is a third generation textile engineer who has enjoyed designing textile consumer products for some of the world's most recognized retailers and brands. He admits that he never reached star athlete status during his younger days, but recently has enjoyed learning to play Squash with his 3 teenage children. He is regularly beaten at pick up basketball by his two boys, but claims he wants them to win. A native to New England, he resides in Providence, RI and is the proud owner of a French Bulldog name Gallagher.


Kimberly O'Keefe, Chief People Officer

Kimberly O'Keefe, Chief People Officer

Kim has almost 30 years of progressive Human Resources experience helping companies strategically navigate growth, change, and innovation. Her career spans across many industries including Telecomm, Retail, Healthcare, and Non-profit. She brings a sincerity and humor to the vital work of developing leaders and their organizations and is known for her ability to convey honest observations and candid, effective feedback with kindness and compassion. Kim’s personal motivation is to bridge her extensive business background with her passion for holistic health, wellness, and metaphysical studies. She teaches yoga, is a Reiki Master/Energy healer, and Transformational Coach. She’s undergone her own Healing Journey and aspires to share with others the lessons she’s learned. Kim knows leaders who live by example and take time for their own health and wellness have far more to offer themselves, their career, and to society in general.


Frank Tillinghast, CFO

Frank is a Certified Public Accountant who has over 20 years’ experience as a finance executive in textiles and apparel. He received his MBA from Babson College where he focused on Entrepreneurship. Frank received his undergraduate degree from the University of Rhode Island where he played hockey. When he isn’t in the office, most times you will find him coaching hockey or baseball with his son, James. Frank’s other hobbies include SQL, Excel and golf.


Keith Roberts, CTO/COO

Keith Roberts, CTO/COO

Keith has spent the past 20 years working in various areas of technology; areas of focus have been product development, network operations, and information security. Most of Keith’s career has been spent working with technology startups, but has experience working in financial services, communications, and healthcare IT. When Keith isn’t building the 'next best thing' he can be found playing with his kids, coaching one of their teams, or enjoying one of Rhode Island’s beaches or hiking trails.



Jeanne Hopkins, CROJeanne Hopkins, CRO

Jeanne brings 30 years of experience in data-driven metrics, team building, and customer experience across various industries. Previously, she was Chief Marketing Officer at travel management software company She has held various executive marketing roles at Ipswitch (now Progress), Symmetricom (now Microsemi), SmartBear, MarketingSherpa, Continuum (now ConnectWise), and HubSpot. At HubSpot, Jeanne's leadership helped the company land on the number two spot on the Inc. 500 list of fastest growing companies by generating 50,000 net new leads per month. Jeanne is an accomplished writer, speaker, advisor, and social media powerhouse with nearly 90,000 @jeannehopkins followers on Twitter and 9,000+ on LinkedIn.