Hero Story: Need Gear Fast? Learn How West Side Youth Basketball Received Their Custom Gear in as Fast as 5 Days

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Satisfied Customer 

West Side Youth Basketball & Cheer

Type of Organization 

Youth Basketball Leauge

“The SquadLocker team was amazing to work with. I was able to receive 104 individual orders, with 40+ teams, in 3-5 days! The gear also looked much better than our previous ones. SquadLocker surpassed my expectations and have earned our business!”

West Side Youth Basketball Coach

Coach Matt R. Lehman

Founder & Director of West Side Youth Basketball & Cheer


Located in Evansville, Indiana, West Side Youth Basketball and Cheer has been providing basketball and cheer programs for all skill sets since 1994. Though their focus is basketball, the league also works extremely hard to develop a sense of community, sportsmanship, and character for all their athletes – leveling them up on the court and off.

The Challenges

Matt Lehman, Director of West Side Youth Basketball and Cheer needed an extremely fast solution to gear up his all coaches before the season. With 48 separate teams and 96 coaches, he turned to SquadLocker to deliver.



Day Custom Gear Delivery


Online Team Stores


Coaches outfitted

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The Solutions

West Side needed uniforms for their coaches, 96 in total, in 10 short days. With such a short timeframe, West Side utilized specific gear from SquadLocker’s MVP program – custom gear that is delivered in as fast as 5 days. Our Account Executives and West Side were able to work together to find the perfect apparel, modernize their logos, and stay in the means of their budget. Within those 10 days, 104 individual orders were sent to the coaches of West Side Youth Basketball and Cheer, just in time to kick off their season.

Brand Control
Brand Control

Managing 48 teams and 96 coaches, brand consistency can be difficult to maintain. West Side wanted to make sure that all 48 teams had their own logo and that it was approved and regulated by the league. SquadLocker’s design team was able to edit almost every logo they had, making it more clear, consistent, and modern.

SquadLocker's MVP (Most Valuable Products)

West Side was in a major rush – they needed coaches' uniforms ASAP without compromising the quality of their apparel. SquadLocker’s MVP gear is always in stock, comes with hassle-free returns, and arrives in as fast as 5 days. West Side was able to get their gear before the start of their season without worrying about their orders.

Unified Landing Page

West Side wanted an easy way for each coach to access their team's logos from the league's website. SquadLocker created a single webpage where each team can find and purchase their gear with its unique logo - without chaos or confusion.

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Learn More

West Side Youth Basketball and Cheer came to us with a problem. Learn how we can provide your team, league, or school with an MVP solution!

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