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The SquadLocker
Campus Rep Playbook

Everything you need to be the best rep on campus.

Welcome To The Squad!

Thanks again for becoming a Campus Rep. Everyone wants cool customized gear, and you’re going to help them get it! Through working with us you will be able to make some serious money, build your resume with sales experience and get awesome gear for your own club. Not to mention the SquadLocker Welcome Package filled with the best Nike, Under Armour and Adidas gear! The most important step to getting started is understanding this SquadLocker Campus Rep Playbook. Detailed inside we have clearly defined your duties, potential financial incentives and an overall schedule for the school year to help guide you in your process. We’ve organized the Playbook as if you are starting out your sports career and are about to embark on your first season.

      •  

         

        benefits of using squadlocker on campus

     

      • • Exposed to custom apparel in Under Armour, Nike, and Adidas

      • • Wide variety of apparel offerings allow everyone’s needs to be satisfied.

      • • Time efficient. No more spending time organizing who wants what items, sizing the group,   and collecting checks.

      • • Orders can ship individually. No bulk orders and no minimum orders, giving you the               ultimate freedom as a consumer.

    • • Built in option to fundraise.

 

 

Preseason

Understanding Squadlocker

SquadLocker is an online platform that makes designing, and ordering club and team gear easy. You choose items, upload your logo and have an instant online store to share with your friends. If you don't have a logo, SquadLocker's team of graphic artists will make one for free. 

 

Go to www. team.squadlocker.com and create a test store!
• Familiarize yourself with apparel offerings and how to use the platform
• Watch the provided videos

 

Like SquadLocker Campus Rep Program and SquadLocker on Facebook. Leave reviews too!

 

Make a store for your own club/team and gain knowledge that is essential for the rest of your career!


 

 

 

 

 

 

Regular Season

Collect Contact for Club/Teams on Campus

How do I do it?

1. Utilize your school assigned Google Sheet SquadLocker provided
 
2. Ask your friends which clubs they belong to
 
3. Access your school’s organization/activities website (orgsync, etc.)
 
4. Fill in your Google Sheet provided to you. Should include...
  • All clubs
  • Contact individual for each
  • Contact’s email
  • Club size
  • If they have a club logo
  • Social media information
 
5. Attend the Club/Activity Fair
  • This is the most important day!! Finalize your List!
  • See the Seperate Club Fair section for more info

 
 
6. Upload the list to SquadLocker via your Google Spreadsheet

 

 

 

Google Spreadsheet Information

We have completed google spreadsheets specific to your school that allows you to edit your school’s club/team list template without ever needing to submit it to us.

Using this google spreadsheet is very important because our design team will upload each club’s store link there. They will generate a logo for each club, create a store, and then upload it onto your spreadsheet. You will then have the ability to share the store to the club.

Important note: The provided filled in first column is just to spark some ideas of what clubs are at your school. Besides the column headers, everything is for you to edit/add rows. When you begin to input information, edit the type (description) column and add as you go. An example would be if the Quidditch club at your school is called the Harry Potters. In this case, write "Quidditch Club" in the Club Type column and write "Harry Potters" in the Club Name column. 

  

 

WHAT DO I GET FOR DOING THIS?

Draw Payment of $300

 

Playoffs

Contact Clubs, Make Stores, Drive Sales

  • Partner URL

    To earn credit and money for the club's stores you have helped to identify and activate on campus, SquadLocker will provide you your own unique tracking link to use for all of your store building activities. Make sure to only use your own, so your commissions go to you!
     
     
    3 main ways a store can be created
     
    1. Club contact makes the store with your partner URL
    2. You make the store for the club contact using your partner URL
    3. SquadLocker creates the store using the partner URL
     
     
    THE Spreadsheet PROCESS... 
    - SquadLocker makes logos for each club you submitted
  • - SquadLocker inputs the Store URL in the far right Google Spreadsheet column
    • - The Store is ready to share with the Club Contact
    • - The Club Contact can now share to their club and make purchases
    • -The Club Contact can also upload their own logo 

     

     

    THE Trigger PROCESS...

    - SquadLocker has developed a coding program to run alongside your filled in Google Spreadsheet

    - The codes purpose: To make your life MUCH easier

    - How it works 1: When you plug in the Club Name, Club Contact First Name, Club Contact Last Name, and Club Contact Email, the code automattically triggers an Email to SquadLocker designers (leads into the Spreadsheet Process)

    - How it works 2: Once a logo is finilized and a store is created for that club, SquadLocker inputs the store URL to the Finalized Store URL column. The code also automattically triggers an email to the club contact email in that row. This email introduces you as the campus rep and shares  the store link.  All you had to do was plug in those 4 columns!

    -In order to be bcc'd on that email you must have your email be in cell B3. That means you may need to insert a blank row in row 3. 

    -The trigger code will only work if the inputted cells are highlighted white/ not highlighted at all

    -The trigger code has not been applied to all schools yet. We will only add the trigger code to your sheet once you start inputting data 

     

     

    You can create a unique Facebook Page: Check out what the Northwestern rep has made!

    https://www.facebook.com/SquadLockerNU/ 

     

     

    Example of a Store:  https://teamlocker.squadlocker.com/#/lockers/delta-gamma?_k=w3fnvb  

     

     

    Send This link to clubs for them to learn more about what we can do: Clubs Learn More Page

     

     

    Compensation:
    5% of sales revenue.

Career

 

DRAFT DAY

Collect Info & make store for your group

 

ROOKIE

Created 5 stores with orders
 

STARTER

Created 15 stores with orders
 

CAPTAIN

Created 25 stores with orders
 

ALL CONFERENCE

Created 35 stores with orders
 

ALL AMERICAN

Created 45 stores with orders
 

HALL OF FAME

Created 100 stores with orders
 

G.O.A.T.

Created 200 stores with orders

 

Videos

 

 

Activity/Club Fair

“Make $2k worth of deals in 2 hours”

On every campus in the country, at the beginning of every school year, is the annual club and activity fair. Designed for students to discover organizations to join for the upcoming school year, this event is the only time of the year where all potential clubs and teams are in one place at one time. Making this the best and most efficient outreach tactic available to you as a Campus Rep. Having this increased personal interaction can be the key to generating a greater commission.
 
It will be easy to see if the reps at the booth have gear for their club or not, if not try and persuade them to use SL for their needs!
 
  • We Recommend:
    •   • Wearing provided SL merch to promote brand           awareness.
    •   • Stopping by every booth to confirm contact info.
    •   • Sharing a card/handout about SL. Offer to make       store.
    •   • Hype up possibility of custom gear. Everyone              wants it, not everyone has it.
  • Example of Store to Show Clubs:  "This is what we can do for you!"
  • Northwestern University Sorority
  • Brown University Tango Club
  • -Loyola University Global Studies Club

 

 

 

 

 

 

 

 

  • Send This link to clubs for them to learn more about what we can do: Clubs Learn More Page
  • Pro Tip: Sign up for every club with a your own email to get on their e-mailing list and drive sales from the inside! For another option, sign up as “campusrep@squadlocker.com” and that will reroute back to us so we can drive sales for you!

Optional Scripts

Scripts to utilize when reaching out to a Club Contact

 

Scenario: Club Contact found through school website/ orgsync

 

Known Club Logo

Dear (Club Contact),

My name is (Campus Rep) and like you, I am a student at (School). I am working for a cool start-up tech apparel company called SquadLocker. We make it super easy for club/teams like (club name) to get custom apparel!

It’s FREE to set up an online store. No minimum orders.  FUNDRAISING option.

I just need to know if you are currently a member at (club name).

I went ahead and made you a store with the (club name) logo I found on (location). Check it out at (store URL).

Wrong logo? No problem. Start a store at (partner URL). Or I could make it for you! Just send your logo.
 
Thanks
(your name)
 
 
 
Unknown if Club has a Logo
 
Dear (Club Contact),

My name is (Campus Rep) and like you, I am a student at (School). I am working for a cool start-up tech apparel company called SquadLocker. We make it super easy for club/teams like (club name) to get custom apparel!

It’s FREE to set up an online store. No minimum orders.  FUNDRAISING option.
 
I just need to know 2 things:
  1.    1. Are you currently apart of (club name)?
  2.    2. Does (club name) have its own logo?
If you have a logo and are ready to make a store, go ahead at (partner URL). Or I could make it for you!
 
No logo? No problem. Our team can design a LOGO for FREE!
 
Thanks
(your name)
 
_____________________________________
 
 
 

Scenario: Club Contact  was found personally. Clearly a lot of room to customize based on your relationship with the person.


Known Club Logo

 
Hey (Club Contact),

Hope your summer went well. I’m working as the campus rep for a cool start-up tech apparel company called SquadLocker. We make it super easy for club/teams like (club name) to get custom apparel!

It’s FREE to set up an online store. No minimum orders.  FUNDRAISING option.
 
I went ahead and made you a store with the (club name) logo I found on (location). Check it out at (store URL).
 
Wrong logo? No problem. Start a store at (partner URL). Or I could make it for you! Just send your logo.
 
Thanks
(your name) 
 
 

Unknown if Club has a Logo

 
Hey (Club Contact),

Hope your summer went well. I’m working as the campus rep for a cool start-up tech apparel company called SquadLocker. We make it super easy for club/teams like (club name) to get custom apparel!

It’s FREE to set up an online store. No minimum orders.  FUNDRAISING option.
 
Does (club name) have its own logo?
 
If you have a logo and are ready to make a store, go ahead at (partner URL). Or I could make it for you!
 
No logo? No problem. Our team can design a LOGO for FREE!
 
Thanks
(your name)
 
_____________________________________
 
 
Scenario: Club Cotact found at Club fair 
 
 

Club has a logo and you have access to it

 
Hey (Club Contact),

It was great talking with you at the Club Fair this week. The start-up tech apparel company, SquadLocker, that I’m  working for makes it super easy for club/teams like (club name) to get custom apparel!

It’s FREE to set up an online store. No minimum orders.  FUNDRAISING option.
 
I went ahead and made you a store with the (club name) logo. Check it out at (store URL).
 
 
Thanks
(your name)
 
 
 

Club has a logo but you don’t have access to it

 
Hey (Club Contact),

It was great talking with you at the Club Fair this week. The start-up tech apparel company, SquadLocker, that I’m  working for makes it super easy for club/teams like (club name) to get custom apparel!

It’s FREE to set up an online store. No minimum orders.  FUNDRAISING option.
 
If you are ready to make a store, go ahead at (partner URL). Or I could make it for you! All I need is the (club name) logo.
 
Thanks
(your name)

 

 

Club does not have a logo

 
Hey (Club Contact),

It was great talking with you at the Club Fair this week. The start-up tech apparel company, SquadLocker, that I’m  working for makes it super easy for club/teams like (club name) to get custom apparel!

It’s FREE to set up an online store. No minimum orders.  FUNDRAISING option.
 
No logo? No problem. Our team can design a LOGO for FREE!
 
If you are ready to make a store, go ahead at (partner URL). Or I could make it for you! All I would need is the (club name) logo design specifications.  
 
 
Thanks
(your name)

 

FAQ

Specific Campus Rep FAQ's

Q: What if the club/team contact does not want to build their own store?

A: You can build the store on your own and share it to them!

 

Q: What do I do if a club/team already has an apparel provider?

A: This is when you work on your sales skills. You have the benefits SquadLocker provides, and it’s on you to sell the club/teams on using SquadLocker. We have found that this is fairly easy as SquadLocker solves many of the clubs/teams problems with ordering apparel.

 

Q: How would I describe SquadLocker if someone asked?

A: The easiest and best way to get custom gear for teams and clubs!

or

an online marketplace for custom club/team apparel.

Q: How long does shipping take

A: 12-15 business days

 

Q: Do we have to order all at once? (is there a minimum order amount?)

A: No, orders can be placed anytime using the link provided to you. Stores are currently operating at a week long schedule, however in the near future stores will no longer close at all!

 

Q: What if a club/team does not have a logo?

A: The SL Onboarding team will be happy to assist in any and all logo requests! They can add onto an existing school logo or can make one from scratch designed for your specific club.

 

Q: What if we have two different logos?

A: In this case, there would have to be two separate stores created.

 

Q: Can we just add text under our basic school logo?

A: Yes. The SL Onboarding team can easily assist any logo requests.

 

Q: Is this available to club members only?

A: No, this is available to all! If your parents, friends or fans want gear they are able to access it through the store link!

 

Q: I like what our club leader made, but I think I could do better. Can I make a store of my own?

A: Yes. On SL’s main page there is a Build Your Store link in the top right corner.

 

Q: How do I obtain contact and club information for my school?

A: Your school’s website should have a link to a student organization database.

or

Attending your school’s  club/activities fair.

Q: When is the information due?

A: As soon as possible. However, all information should be submitted by early September as the new semester begins.

 

For more info go to:

https://help.squadlocker.com

SquadLocker Contacts

 

Corey Daugherty

campusrep@squadlocker.com 

 

Brad Morris

campusrep@squadlocker.com

 

Joe Lombardi

campusrep@squadlocker.com

 

Keith Roberts

CTO/COO

kroberts@squadlocker.com

 

Todd Grant

President/CRO

tgrant@squadlocker.com

 

Gary Goldberg

CEO

ggoldberg@squadlocker.com

 

 

 

 

 

 

 

 

Playbook Quiz

Take the quiz to prove your SquadLocker campus rep knowledge!

https://www.surveymonkey.com/r/W2Q8376